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Daybreak Yoga's The Y.O.G.A. Mat

A sustainable, environmentally-friendly yoga mat option for Women of Color desiring the advantages of the antimicrobial properties of cork.

$5,540
pledged of$10,000 goal
50
28Days Left
Fund it
Campaign Ends on July 15, 2021

Project Description

Daybreak Yoga light on a hill

 

 

Who We Are

From librarian to yoga teacher, practitioner, and the only African American woman-owned yoga studio in Ohio, I saw firsthand the need for more inclusivity in yoga for women of color. I decided to create what I wanted to see graduating 12 Black women as yoga teachers with Black Women representing 85% of our staff. Daybreak Yoga is a safe space for ALL individuals to practice yoga. We opened to be a light on a hill for those who have not felt at home or comfortable attending other yoga studios. We provide accessible practices in a fun, light, and engaging way.

 

Hello! I'm Dawn M. Rivers, the founder, and owner of Daybreak Yoga.

 

Dawn M. Rivers Daybreak Yoga

 

 

Why Us

According to Yoga Alliance, over 36 million Americans practice yoga. SportsMarketing found that approximately 78% of all practitioners are women, with ⅘ of those practitioners being white. Routinely, women of color aren’t considered and are left out of the yoga industry due to the practicing population primarily being white. However, evidence has shown because of the neglect experienced by Black women in regards to their mental and physical health they are gradually adopting the practice of yoga to change health outcomes.

 

black women and women of color yoga

 

 

From 2012-2016, the amount spent on the sales of yoga classes, accessories, and mats doubled, however, because Black women aren’t the majority their $1.4T dollar buying power is neglected as marketing and products aren’t specifically developed to address and meet their needs. This is where Daybreak Yoga changes that. 

 

sustainable, environmentally-friendly, and economically-accessible yoga mat

 

 

Our Competition 

There are currently two major competitors in the market. One focuses on premium pricing with mats averaging $124. The other competitor offers their mats on average for $41 dollars, our mats will enter the market at $100 made in Portugal for a 19% profit margin. We will enter the market slightly above median-cost, as a high-quality competitor.

Our profit margins are starting at 19% with 65% of every sale going to marketing, manufacturing, and advertising. We plan to increase the profit margin within 6 months. We will start with our current database of 1300+ members, over 1,000 clients, and 5,000+ followers across all platforms to push the launch of our newest product line. 

By September 1, 2021, we plan to have served 25 monthly customers through an engaging and interactive marketing strategy. Our goal is to expand to 125 monthly customers by March 1, 2022, with strategic partnerships with brands like Faith Hunter and Dianne Bondy, to assist us in being cash flow positive within 9 months of our product launch.

 

hypoallergenic and antimicrobial properties,

 

 

Why Cork?

Because of its honeycomb structure, cork provides a non-slip grip. It is naturally flame-retardant, hormone and chemical-free. With the hypoallergenic and antimicrobial properties, which inhibit the growth of all microorganisms, including bacteria, fungi, and viruses, it’s an optimal choice for those who suffer from asthma and other allergies. It’s 100% recyclable, renewable, and biodegradable making cork an ideal option for a more sustainable yoga experience while not losing any of the comfortability and flexibility of a traditional yoga mat.

What We Need

We are raising $10,000 for the production of the cork, branded mats. To date, we have trademarked a logo with the state of Ohio and our application is in with the US Patent Office.

 

All we need is you!

 

yoga for all
Are you ready for your Y.O.G.A. mat?

 

Mat Information

NON-SLIP AND WATERPROOF: Cork yoga mat surface can absorb water and sweat. The Non-slip cork surface becomes more stable with heat and sweat. No more worrying about slipping due to excessive sweating.

 

cork yoga mat


 

Thickened premium yoga mat: 2mm thick (Latex), high resilience, non-slip, wear-resistant and flexible, providing sufficient cushion for your exercise, Handmade quality yoga mat, could protect your elbows, knees, ankles, and more.

Durable and wrinkle resistant: Excellent hot yoga mat, anti-extrusion, anti-wear, high temperature, no falling off, highly functional all-natural organic cork.

Suitable for indoor and outdoor

Size: 180 x 60 cm

Updates

The Campaign FAQs

Frequently Asked Questions:

  • You can donate any amount without a reward. 
  • Bulk orders of yoga mats will be placed after the completion of the campaign with our manufacturer in Portugal. 
  • The mats take about 6 weeks to ship from Portugal.
  • Once the mats arrive in Ohio, we will have to process them before shipping. 
  • We are expecting to ship the mats between September and October. 
  • US shipping only
  • You will be emailed to gain your shipping information.
  • DY gear will be shipped separately from the yoga mats. US shipments only
  • Email us with your additional questions: info@daybreakyogallc.com 

 

Stephanie Hall
06/12/2021
The Y.O.G.A. Mat!
$100
Cassandra Salahuddin
06/12/2021
The Y.O.G.A. Mat!
$100
Darlene Young
06/11/2021
The Y.O.G.A. Mat!
$100
Tasha Brandt
06/08/2021
The Y.O.G.A. Mat!
$100
Eric Meyers
06/08/2021
Monetary Contribution
$100
Denise Ali
06/08/2021
Monetary Contribution
$100
Donna Dabbs
06/08/2021
The Y.O.G.A. Mat!
$100
06/08/2021
The Y.O.G.A. Mat!
$100
Andreana Williams
06/08/2021
5 Class Pass & the Y.O.G.A. Mat
$150
06/07/2021
Y.O.G.A. Stickers & Exclusive Playlist
$25
Monetary Contribution

Just Because I Care

Donate any amount to help fund our campaign.

9 Supporters
Select this reward
10.00 USD
The Big Thanks!

Thank you for supporting Daybreak Yoga reach our goal of raising $10,000!

Your name will be added to our list of supporters and shared on our website.

98 Left
2 Supporters
Select this reward
25.00 USD
Y.O.G.A. Stickers & Exclusive Playlist

With your donation of $25 you will get two stickers you can put on your phone, computer, notebook or anything you like! Plus an exclusive playlist for your at home yoga practice will be curated on Spotify.

98 Left
2 Supporters
Select this reward
30.00 USD
Y.O.G.A. Keychain and Digital Download

Limited edition Y.O.G.A. keychain with access to our yoga digital downloads from our website

$80 value

90 Left
0 Supporters
Select this reward
60.00 USD
New Daybreak Y.O.G.A T-shirt

New Daybreak Y.O.G.A. T-shirt with your donation of $60. 

22 Left
3 Supporters
Select this reward
75.00 USD
Consultation with Mama Bird - Online

One Hour Private Consultation with Mama Bird

Childbirth, Lactation & Mother Infant Care Support and Education for Families and Professionals with Madison Hendry, Doula and Breastfeeding Educator

Madison Hendry is the Owner of Mama Bird Mother Infant Care and provides In-Home Breastfeeding Support, Perinatal Classes and Birth Doula Services to Cleveland Families and healthcare professionals. 

Madison is an Advanced Doula in Kangaroo Mother Care, trained by Jill & Dr. Nils Bergman and a Certified Breastfeeding Educator.  She has supported thousands of families around the world in reaching their breastfeeding goals by providing consistent support and evidence based information.  Madison also teaches healthcare professionals in Lactation and Mother Infant Care. 

This Reward is good for a 1 hr private consultation with Madison for prenatal childbirth and postpartum education or a 2hr spot in one of Mama Bird's Prenatal Breastfeeding Education Small Group Class.

https://www.mamabirdhendry.com

1 Supporter
None available
80.00 USD
New Daybreak Y.O.G.A. Hoodie

New Daybreak Y.O.G.A. Hoodie with your donation of $80. 

10 Left
0 Supporters
Select this reward
125.00 USD
1-hour photo shoot w/ Nick Brilla

Nick Brilla has taken photos of Dawn since 2016. She loves his work and is honored by his donation of a one-hour photoshoot for her crowdfunding campaign. 

You can use your session for headshots, family photos, senior photos, or more! If you want photos for your new brand or website, Nick is your man. If you want family photos for the holidays, Nick is your man. If you want photos for an announcement, Nick is your man.

https://www.nickbrilla.com

There are only 3 of these rewards, so don't delay and miss out!

$400 value

3 Supporters
None available
150.00 USD
5 Class Pass & the Y.O.G.A. Mat

With your donation of $150, you get 5 yoga classes, either online or in-studio, plus the first edition of the Y.O.G.A. Mat!

The 5 classes expire in one year.

Check out our schedule on our website

$180 value

19 Left
1 Supporter
Select this reward
150.00 USD
Consultation with Mama Bird - In Person

One Hour Private Consultation with Mama Bird

Childbirth, Lactation & Mother-Infant Care Support and Education for Families and Professionals with Madison Hendry, Doula and Breastfeeding Educator

Madison Hendry is the Owner of Mama Bird Mother-Infant Care and provides In-Home Breastfeeding Support, Perinatal Classes, and Birth Doula Services to Cleveland Families and healthcare professionals. 

Madison is an Advanced Doula in Kangaroo Mother Care, trained by Jill & Dr. Nils Bergman and a Certified Breastfeeding Educator.  She has supported thousands of families around the world in reaching their breastfeeding goals by providing consistent support and evidence-based information.  Madison also teaches healthcare professionals in Lactation and Mother-Infant Care. 

This Reward is good for a 1 hr private consultation with Madison for prenatal childbirth and postpartum education or a 2hr spot in one of Mama Bird's Prenatal Breastfeeding Education Small Group Class 

https://www.mamabirdhendry.com

1 Left
0 Supporters
Select this reward
180.00 USD
Beginners Yoga Online Course & Mat

Beginners Yoga Online Course with dozens of videos, content, and resources for new and novice yogis along with the Y.O.G.A. mat.

Your online course has unlimited access and no time limitation to complete.
 

Value $200

19 Left
1 Supporter
Select this reward
200.00 USD
10 Class Pass & the Y.O.G.A. Mat

With your donation of $200, you get 10 yoga classes, either online or in-studio, plus the first edition of the Y.O.G.A. Mat!

The 10 classes expire in one year.

Check out our schedule on our website

$260 value

19 Left
1 Supporter
Select this reward
1,000.00 USD
10 one-on-one Coaching Sessions w/ Dawn

Pick My Brain Coaching Sessions with Dawn are for those who are ready to take things to the next level. 

Her coaching sessions focus on business and wellness applications. She uses the wisdom of yoga to create a plan of action to help you get unstuck and refocused on your goals. 

Your sessions are for one hour and can be weekly or biweekly. Consistency is the key to the breakthrough. 

So if you are ready to level up, this reward is for you but don't delay because there are only 5 rewards at this huge savings!

Valued at $2500 

5 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

Donate any amount to help fund our campaign.

9 Supporters
Select this reward
10.00 USD
The Big Thanks!

Thank you for supporting Daybreak Yoga reach our goal of raising $10,000!

Your name will be added to our list of supporters and shared on our website.

98 Left
2 Supporters
Select this reward
25.00 USD
Y.O.G.A. Stickers & Exclusive Playlist

With your donation of $25 you will get two stickers you can put on your phone, computer, notebook or anything you like! Plus an exclusive playlist for your at home yoga practice will be curated on Spotify.

98 Left
2 Supporters
Select this reward
30.00 USD
Y.O.G.A. Keychain and Digital Download

Limited edition Y.O.G.A. keychain with access to our yoga digital downloads from our website

$80 value

90 Left
0 Supporters
Select this reward
60.00 USD
New Daybreak Y.O.G.A T-shirt

New Daybreak Y.O.G.A. T-shirt with your donation of $60. 

22 Left
3 Supporters
Select this reward
75.00 USD
Consultation with Mama Bird - Online

One Hour Private Consultation with Mama Bird

Childbirth, Lactation & Mother Infant Care Support and Education for Families and Professionals with Madison Hendry, Doula and Breastfeeding Educator

Madison Hendry is the Owner of Mama Bird Mother Infant Care and provides In-Home Breastfeeding Support, Perinatal Classes and Birth Doula Services to Cleveland Families and healthcare professionals. 

Madison is an Advanced Doula in Kangaroo Mother Care, trained by Jill & Dr. Nils Bergman and a Certified Breastfeeding Educator.  She has supported thousands of families around the world in reaching their breastfeeding goals by providing consistent support and evidence based information.  Madison also teaches healthcare professionals in Lactation and Mother Infant Care. 

This Reward is good for a 1 hr private consultation with Madison for prenatal childbirth and postpartum education or a 2hr spot in one of Mama Bird's Prenatal Breastfeeding Education Small Group Class.

https://www.mamabirdhendry.com

1 Supporter
None available
80.00 USD
New Daybreak Y.O.G.A. Hoodie

New Daybreak Y.O.G.A. Hoodie with your donation of $80. 

10 Left
0 Supporters
Select this reward
125.00 USD
1-hour photo shoot w/ Nick Brilla

Nick Brilla has taken photos of Dawn since 2016. She loves his work and is honored by his donation of a one-hour photoshoot for her crowdfunding campaign. 

You can use your session for headshots, family photos, senior photos, or more! If you want photos for your new brand or website, Nick is your man. If you want family photos for the holidays, Nick is your man. If you want photos for an announcement, Nick is your man.

https://www.nickbrilla.com

There are only 3 of these rewards, so don't delay and miss out!

$400 value

3 Supporters
None available
150.00 USD
5 Class Pass & the Y.O.G.A. Mat

With your donation of $150, you get 5 yoga classes, either online or in-studio, plus the first edition of the Y.O.G.A. Mat!

The 5 classes expire in one year.

Check out our schedule on our website

$180 value

19 Left
1 Supporter
Select this reward
150.00 USD
Consultation with Mama Bird - In Person

One Hour Private Consultation with Mama Bird

Childbirth, Lactation & Mother-Infant Care Support and Education for Families and Professionals with Madison Hendry, Doula and Breastfeeding Educator

Madison Hendry is the Owner of Mama Bird Mother-Infant Care and provides In-Home Breastfeeding Support, Perinatal Classes, and Birth Doula Services to Cleveland Families and healthcare professionals. 

Madison is an Advanced Doula in Kangaroo Mother Care, trained by Jill & Dr. Nils Bergman and a Certified Breastfeeding Educator.  She has supported thousands of families around the world in reaching their breastfeeding goals by providing consistent support and evidence-based information.  Madison also teaches healthcare professionals in Lactation and Mother-Infant Care. 

This Reward is good for a 1 hr private consultation with Madison for prenatal childbirth and postpartum education or a 2hr spot in one of Mama Bird's Prenatal Breastfeeding Education Small Group Class 

https://www.mamabirdhendry.com

1 Left
0 Supporters
Select this reward
180.00 USD
Beginners Yoga Online Course & Mat

Beginners Yoga Online Course with dozens of videos, content, and resources for new and novice yogis along with the Y.O.G.A. mat.

Your online course has unlimited access and no time limitation to complete.
 

Value $200

19 Left
1 Supporter
Select this reward
200.00 USD
10 Class Pass & the Y.O.G.A. Mat

With your donation of $200, you get 10 yoga classes, either online or in-studio, plus the first edition of the Y.O.G.A. Mat!

The 10 classes expire in one year.

Check out our schedule on our website

$260 value

19 Left
1 Supporter
Select this reward
1,000.00 USD
10 one-on-one Coaching Sessions w/ Dawn

Pick My Brain Coaching Sessions with Dawn are for those who are ready to take things to the next level. 

Her coaching sessions focus on business and wellness applications. She uses the wisdom of yoga to create a plan of action to help you get unstuck and refocused on your goals. 

Your sessions are for one hour and can be weekly or biweekly. Consistency is the key to the breakthrough. 

So if you are ready to level up, this reward is for you but don't delay because there are only 5 rewards at this huge savings!

Valued at $2500 

5 Left
0 Supporters
Select this reward