Dainty Bear Childrenswear Created To Be Cherished

Our Mission

Dainty Bear's mission is to provide timeless high quality pieces for children that can be cherished and passed on for years to come  We hope to create beautiful memories for our customers when they see their purchases being worn from our range. We want to bring a sense of joy when our collections are worn for special milestones and occasions.  We specialise in custom designed baby grow sets, toddler clothing and footwear with a timeless European feel.  We are proud that Dainty Bear pieces are a representation of the love and adoration for children.

Dainty Bear Values

Passion -  We are constantly inspired by our own children and we are passionate to the core in both heart and mind in everything we do.
Quality - We are extremely involved in the design and the sourcing of our products and only commit to the highest quality. Our collections are modern yet traditional and we want to make sure they are long lasting and cherished for many years to come.
Trustworthy - We aim to build long lasting relationships with our clientele. From both a parent and business owner, we want to convey and build trust with our customers and reward those that always support us.
Loyalty -  Our hope is that our customers return for many occasions from gift giving to shopping for their own child especially as they grow. We want customers to feel cherished and supported and that they feel they can return knowing that every purchase is of the highest quality and long lasting.
Community - Being a part of Dainty Bear, customers are backing our small business. We want to make sure that they feel supported and involved. Dainty Bear is a place for all mothers, grand mothers & young mothers to share their love of style and feel proud to show off their purchases from Dainty Bear.

The Opportunity

Currently there is a huge opportunity  in the childrenswear market for growth and potential to export in Europe and globally. We aim keep building our online social community and reward loyalty to our customers. We strive to expand our ranges, designing unique collections seasonally. Overall the babywear market globally is expected to grow annually by 9.3 per cent (CAGR 2020
2025). The segment will grow faster than the dominant menswear and womenswear categories,
which are projected to expand 14.6 per cent and 12.6 per cent, respectively. * The infants and toddlers segments in the U.S., Canada, Japan, Chile and Europe are expected to
grow to $68 billion by 2027.  

Funding Goals

We want to receive funding to hire a team member and to scale the business online in terms of our digital marketing. Another key goal is to increase our sales through by growing our wholesale channel and put focus and budget into creating larger seasonal ranges. We aim to attend our first trade fair to help become a recognised childrenswear brand internationally and to also target wholesale platforms give opportunity to travel is less due to the pandemic.

Currently we don't employ anyone and founder Áine McGurk has grown the business since becoming a mother in 2017 she runs the business single handedly with the support of her husband Gary.

I'd like to sincerely thank you for taking the time to read my funding pitch I know I have the determination and passion to grow the Dainty Bear brand to the next level.