COVID19 Support for Breastfeeding Women
We’re on a relentless journey to help moms make superbabies. Will you join us?

Project Description











How we're different🍼:
We 3D scanned women's breasts to create the only patented product personalizing nipple geometry and flow rate
🔑 This is key to breaking the #1 barrier to breastfeeding in order to:
🤱Prolong skin to skin contact+ bonding
🦠Establish a healthy microbiome1
💪Enhance lifelong immune + neurological development
Our feeding solution made it to prototype testing, but the pandemic has put our nipple development on pause. We always wanted to support your breastfeeding journey with bio-feedback, so we decided to bring our services to the frontline to help you make super babies2.
1microbiome 🦠
[ mai-kruh-bai-owm]
noun, plural mi·cro·bi·ota.
a [modifiable] army of 100 trillion microbial cells that we depend on a to stay alive: influencing the way we eat, think, and function.
2superbaby 👶🏻
[ soo-per-bey-bee ]
noun, plural su·per·ba·bies.
an infant whose immunity, physical and mental development is stimulated and accelerated using proven methods backed by research.
COVID19 Update🚨:
We now providing moms 🤱 and babies 👶 with bio-feedback 📱and tele-health solutions to confidently build immunity 💪 and lifelong development:
- 45 minute virtual visit with one of our clinical specialists
- A free 30 minute lactation consultation
- Remote immuno-biome feedback, with an at-home stool test kit
We Need Your Help🙋:
We're getting close to having our product ready, but we have a few more steps to getting it right! With our services ready to launch on Mother's day, please consider donating to cover the cost of:
-
Making our tele-health services FREE for families for the rest of 2020.
-
Flow rate testing The Natural Nipple with our engineers to ensure the milk flow matches maternal lactation average data you helped us gather!
-
Beta-testing with moms to make sure The Natural Nipple reduces latching frustration
-
Making any final design changes to our infant feeding solution
Now, let's raise some superbabies!2
By following these steps 💵
- Pledge. Here, or by visiting our Donorbox page
- Share away: Spread the word of our campaign with your family, friends, and anyone else you feel is interested in supporting our mission
- Fill out + share our Latch Match™ survey*
- *For women in your 3rd trimester:This helps us build a seamless breast + bottle feeding journey with your baby AND you'll be helping out future moms pick the best Natural Nipple shape for them.
- Get signed up on Natural Nipple Premiere Access Checklist if you're pregnant or breastfeeding
To learn more about us, or book a consultation for tele-health services + immuno-biome analysis, you can visit our website
Backed By:

Most Innovative Healthcare Product of 2018
National Science Foundation I-Corps Grant
³ (Wright, Lauren 2018. National Science Foundation, Breaking Barriers to Breastfeeding)
Updates
The Campaign FAQs
Frequently Asked Questions:
“If only I had my wife’s breast in the middle of the night when he won’t take the bottle, we would both get some sleep- your product gives me the closest thing to that!”- Father, Rise of the Rest
"I have feed envy because my baby won't take the bottle, and I just want to be apart of the bonding experience. "- Dad at Apsen Health
“I was always very passionate about the biological aspect of breastmilk and how it’s the most preventative immune cocktail that we can give...but then the emotional component that comes into the breastfeeding journey. It was those conversations with almost 300 women that [I realize] this is so primitive...it touches you to your core, it’s necessary for us to exist and when you’re starting to experience any trouble with it, it hits you hard. And it’s such a sensitive thing for [moms] to talk about…” - Lauren, Founder +CEO
“Every mom wants to do what’s best for their child, and the introduction of another product or anything that disrupts that product can be something that [moms] hold in and maybe don’t want to share because of stigma. Because they understand how important [breastfeeding] is.” - Lauren, Founder + CEO
Reasons mother’s need bottle support are varied and often very personal, and mothers never deserved to be shamed for needing to use one. We believe that families need support now more than ever, and a mother and every mother is trying to do the best she can for her child. If giving you peace of mind to get rest, then come back to breast is something you need- we want to have your back.
Our goal is not to replace breastfeeding, but rather to help prolong it by allowing moms an option that doesn’t cause confusion for the baby. Our bottle nipples are only intended as a supplement when moms have to be away from baby or when dads want to help out mom and be a part of the breastfeeding journey as well. Let's create confidence for the moms re-entering their profession, pump all day, and want to bond with their little one when they come home!










During this unusual and challenging time it's normal to feel stressed.
We're here to help you understand how to support your baby's health and nutrition. Schedule a virtual visit today with one of our clinical specialists to learn more about how you can give your baby the best possible start in life using the body's original super food: breast milk + check if you qualify for an immuno-biome analysis.
- Use discount code MOMSDAY to cover checkout
- Schedule virtual visit
- Submit confirmation of your pledge to [email protected]!
Thank you shout out on our social media where we will share your name or your social handle updates on the progress of the research and product production
Dr. Charmagne Sia Lu, ND & Lactation Consultant is donating her E-Book: A Quick Reference Guide For Breastfeeding Obstacles to you for your contribution!
Official Recognition as Breastfeeding Advocate on our Website
1 year name and title listed on a Pledgers page on NN a shout out on our social media channels
Please send us your bio, a headshot, and <1 MIN VIDEO of how you empower women through supporting our vision/mission!
We will send you a custom discount code once the campaign is complete!

Order your own TNN Tote—perfect for our soon-to-come bottles, a sustainable grocery bag, or a day at the beach!
Proceeds will be donated to our prototype flow rate testing in order to make better bottle nipples that mimic moms' shape and flow rate for breast to bottle continuity.
Materials:
- 100% cotton

The Natural Nipple logo tee + recognition as an Official Breastfeeding Advocate for 1 year on the "Philanthropic Recognition" Page of our website!
Request your size/gender in their "notes to the entrepreneur" 🤗

#freethenipple tee + recognition as an Official Breastfeeding Advocate for 1 year on the "Philanthropic Recognition" Page of our website!
Request your size in their "notes to the entrepreneur" 🤗
During this unusual and challenging time it's normal to feel stressed.
We're here to help you understand how to support your baby's health and nutrition. Send this link to your loved one to schedule a virtual visit with one of our clinical specialists to learn more about how you can give your baby the best possible start in life using the body's original super food: breast milk + check if you qualify for an immuno-biome analysis.
- Use discount code IFW to cover checkout- then we'll create your lifelong discount code for $20 off services together
- Schedule virtual visit
- Submit confirmation of your pledge to [email protected]!
You’re a person just trying to live your best life. You may have found out microbial cells outnumber human cells in our bodies 10 to 1, the 100 trillion that together form the microbiome - influencing the way we eat, think, and function on a molecular level.
Who are these little friends we share with our body, mind, and universe and how do we get them to with work for us? We help you understand your signature gut microbiome and how harness it to optimize your neurological, immune, and endocrine systems to make your gut bacteria work for you:
Find out what influences the signature gut microbiome that makes you, you.
includes:
-
+1 at home microbiome analysis test
-
Complete gut microbiome analysis & personalized scores
-
Lists of foods to enjoy, minimize, or avoid and why
-
Complimentary consultation with a dietician
Please provide your address so we can send you the at home stool analysis!
What's Included:
1. A 45 minute tele-health visit with one of our primary care providers.
2. A at home microbiome analysis test.
3. Complete gut microbiome analysis with personalized scores.
4. Thorough lists of foods to enjoy, minimize, or avoid and the rationale of why.
5. A complete 30 minute lactation consultation.
6. A complete 30 consultation with a registered dietician.
7. A three month supply of custom probiotics, tailored for you or your baby's unique microbiome.
Use code MOMSDAY when you schedule here, you will be asked to provide confirmation of your pledge!
What's Included:
1. A 45 minute tele-health visit with one of our primary care providers.
2. A at home microbiome analysis test.
3. Complete gut microbiome analysis with personalized scores.
4. Thorough lists of foods to enjoy, minimize, or avoid and the rationale of why.
5. A complete 30 minute lactation consultation.
6. A complete 30 consultation with a registered dietician.
7. A twelve month supply of custom probiotics, tailored for you or your baby's unique microbiome.
Use code MOMSDAY when you schedule here, you will be asked to provide confirmation of your pledge!
Official Recognition as Breastfeeding Advocate on our Website w/ a featured story on our investor page! We will feature a small written story about you and your commitment to investing in your community.
There is no equity associated with this donation, rather this pledge opens the door to further conversation if you are interested in investing in the form of a SAFE!
1 of 4 The Natural Nipple bottle nipple shapes will be named after you or someone you love! It's more than just a bottle nipple it's a part of your life, your families life, your new babies life and we want to showcase the stories behind the people who are supporting our cause!
(ex. "The Aly" nipple will remain one of our shapes on the market for 1 year)
Just Because I Care❤️
Rewards
During this unusual and challenging time it's normal to feel stressed.
We're here to help you understand how to support your baby's health and nutrition. Schedule a virtual visit today with one of our clinical specialists to learn more about how you can give your baby the best possible start in life using the body's original super food: breast milk + check if you qualify for an immuno-biome analysis.
- Use discount code MOMSDAY to cover checkout
- Schedule virtual visit
- Submit confirmation of your pledge to [email protected]!
Thank you shout out on our social media where we will share your name or your social handle updates on the progress of the research and product production
Dr. Charmagne Sia Lu, ND & Lactation Consultant is donating her E-Book: A Quick Reference Guide For Breastfeeding Obstacles to you for your contribution!
Official Recognition as Breastfeeding Advocate on our Website
1 year name and title listed on a Pledgers page on NN a shout out on our social media channels
Please send us your bio, a headshot, and <1 MIN VIDEO of how you empower women through supporting our vision/mission!
We will send you a custom discount code once the campaign is complete!

Order your own TNN Tote—perfect for our soon-to-come bottles, a sustainable grocery bag, or a day at the beach!
Proceeds will be donated to our prototype flow rate testing in order to make better bottle nipples that mimic moms' shape and flow rate for breast to bottle continuity.
Materials:
- 100% cotton

The Natural Nipple logo tee + recognition as an Official Breastfeeding Advocate for 1 year on the "Philanthropic Recognition" Page of our website!
Request your size/gender in their "notes to the entrepreneur" 🤗

#freethenipple tee + recognition as an Official Breastfeeding Advocate for 1 year on the "Philanthropic Recognition" Page of our website!
Request your size in their "notes to the entrepreneur" 🤗
During this unusual and challenging time it's normal to feel stressed.
We're here to help you understand how to support your baby's health and nutrition. Send this link to your loved one to schedule a virtual visit with one of our clinical specialists to learn more about how you can give your baby the best possible start in life using the body's original super food: breast milk + check if you qualify for an immuno-biome analysis.
- Use discount code IFW to cover checkout- then we'll create your lifelong discount code for $20 off services together
- Schedule virtual visit
- Submit confirmation of your pledge to [email protected]!
You’re a person just trying to live your best life. You may have found out microbial cells outnumber human cells in our bodies 10 to 1, the 100 trillion that together form the microbiome - influencing the way we eat, think, and function on a molecular level.
Who are these little friends we share with our body, mind, and universe and how do we get them to with work for us? We help you understand your signature gut microbiome and how harness it to optimize your neurological, immune, and endocrine systems to make your gut bacteria work for you:
Find out what influences the signature gut microbiome that makes you, you.
includes:
-
+1 at home microbiome analysis test
-
Complete gut microbiome analysis & personalized scores
-
Lists of foods to enjoy, minimize, or avoid and why
-
Complimentary consultation with a dietician
Please provide your address so we can send you the at home stool analysis!
What's Included:
1. A 45 minute tele-health visit with one of our primary care providers.
2. A at home microbiome analysis test.
3. Complete gut microbiome analysis with personalized scores.
4. Thorough lists of foods to enjoy, minimize, or avoid and the rationale of why.
5. A complete 30 minute lactation consultation.
6. A complete 30 consultation with a registered dietician.
7. A three month supply of custom probiotics, tailored for you or your baby's unique microbiome.
Use code MOMSDAY when you schedule here, you will be asked to provide confirmation of your pledge!
What's Included:
1. A 45 minute tele-health visit with one of our primary care providers.
2. A at home microbiome analysis test.
3. Complete gut microbiome analysis with personalized scores.
4. Thorough lists of foods to enjoy, minimize, or avoid and the rationale of why.
5. A complete 30 minute lactation consultation.
6. A complete 30 consultation with a registered dietician.
7. A twelve month supply of custom probiotics, tailored for you or your baby's unique microbiome.
Use code MOMSDAY when you schedule here, you will be asked to provide confirmation of your pledge!
Official Recognition as Breastfeeding Advocate on our Website w/ a featured story on our investor page! We will feature a small written story about you and your commitment to investing in your community.
There is no equity associated with this donation, rather this pledge opens the door to further conversation if you are interested in investing in the form of a SAFE!
1 of 4 The Natural Nipple bottle nipple shapes will be named after you or someone you love! It's more than just a bottle nipple it's a part of your life, your families life, your new babies life and we want to showcase the stories behind the people who are supporting our cause!
(ex. "The Aly" nipple will remain one of our shapes on the market for 1 year)
Just Because I Care❤️