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Content Planning Company

Helping female founders become confident content creators and reduce social media overwhelm.

$5,210
pledged of$15,000 goal
19
45Days Left
Fund it
Campaign Ends on September 14, 2021

Project Description

Content Planning Company is your answer to strategic and intentional content creation. We're raising capital to make our first hire, grow our community and continue improving the UI/UX of our learning programs.

You can support this campaign by:

  • Purchasing a reward like the Content Ideas Vault or Content Planning Membership listed under the "Rewards" tab
  • Making a monetary contribution without purchasing a reward under the "Rewards" tab
  • Sharing this campaign with your network using this copy and paste link: letsplancontent.com/support

With your support, we'll be able to help more female founders become confident content creators.

A Kind Word from Coach Sharon

 

Engagement. Influence. Sales. A consistent online presence is key to growing a business.

Content Planning Company offers content solutions that feel good and get results, without consuming all your time and energy. 

Why do women entrepreneurs struggle with content?

  1. We're overwhelmed or unaware of the strategies that lead to growth, engagement and sales
  2. We lack the time, processes and creative ideas to produce content consistently
  3. We consider self-promotion an "unlikeable" quality which makes it harder to confidently market ourselves

 

There are over 13M women-owned businesses in the U.S. , and according to a key report, twenty-two percent (2.8M) fall within the "other services" industry i.e. beauty, health and wellness, entertainment, consulting, etc. These lifestyle-focused brands are perfectly suited for content and social media marketing.

Just imagine the impact it would have on our economy if these businesses received the coaching, support and resources they need to get strategic, develop a process and show up online as the expert they are.

 

Survey Results from Women Entrepreneurs

 

Content Planning Company is a marketing education company offering coaching, digital products and done-with-you services to help female founders become confident content creators and reduce social media overwhelm. 

 

Key Offerings Include:

  • Society: Content Planning Membership
  • Coaching & Done-with-You Services
  • DIY Marketplace
  • Workshops & Training

 

In June 2020, Society: Content Planning Membership launched as a hybrid masterclass + coaching program.

It has since transformed into a women-centered community delivering monthly content ideas, social media captions and marketing training to help entrepreneurs plan content with strategy and intention.

 

Members of the Society say it's been life-changing.

  • Jovhannah says since joining the Society, the way she looks at her business, offers and marketing strategy has changed. She's been able to consistently plan content for multiple business ventures, as well as online groups she manages.
  • Colleen was at a loss as to how to come up with good post material. One of the writing prompts she used from the Society got over 5,000 views on LinkedIn, all because she was able to lean into her freedom of self-expression.
  • Sharice went from creating sporadic content to creating content from a place of strategy and intention. The Society helped her understand exactly what kind of content to create, which freed up so much time and mental space. 

 

 

Our Founder & Chief Idea Officer, Sharon brings over a decade of marketing experience having worked as a consultant, as well as in the government sector and for Silicon Valley corporations.

She has a masters degree in Integrated Marketing Communications, and over the last 5 years, she's focused exclusively on helping women-led brands move past fear and overwhelm to confidently market their business.

This round of funding will help us hire help, grow our community and continue improving the experience for entrepreneurs inside Society: Content Planning Membership.
 

"I've been an entrepreneur for most of my life, having started my first business in elementary school. I know first-hand the challenges of marketing a small business. To date, I've helped hundreds of entrepreneurs produce thousands of posts using my systems and strategies to plan and create content without overwhelm." - Sharon L. Hadden

 

 

Content Planning Company is unlike any other marketing education company. Your donation will help current and future generations of entrepreneurs learn how to confidently market their business online. 

Thank you for helping women-owned businesses realize their content planning power.

FOLLOW US

 

 

 

The Campaign FAQs

Why are you raising funds? 

We're raising funds to hire a part-time marketing specialist, invest in our sales strategy and continue improvements to our platform so our members have the best experience. After working with a business strategist, these steps were identified as key to the success of our business and helping us grow. 

When will my reward be delivered?

If you purchased a digital reward i.e. Hashtag Helper, Content Ideas Vault, Content Planning Membership, you will get access to your reward within 72 hours of purchase.

If you purchased a service-based reward i.e. Hashtag + Reels Intensive, Freelancer for a Day, Done-with-You Content Strategy, or Freelancer for a week, you will receive instructions on how to book your service within 48 hours of purchase. 

The video montage of our office dog, Ada selecting her treats will be sent out at the end of this crowdfunding campaign. 

Where can I learn more about your business?

For more details on Society: Content Planning Membership visit https://letsplancontent.com/membership. You can also get to know us by following us on Instagram or checking out our website

What will be covered in my Hashtag + Reels Intensive?

During this 75-minute session,  you'll be able to get your questions about hashtags and Instagram Reels answered. By the end of the intensive, you'll have

  • a better understanding of how to use hashtags and reels strategically
  • (2) reels ideas, including recommendations for your script, audio and overall creative direction
  • (1) personalized hashtag list with up to 30 tags to help you get discovered and stay connected to your online community
  • BONUS: a Reels planning template + access to my hashtag library of 2,000+ niche hashtags for Instagram

Your session can take place anytime before October 31, 2021. Once your reward is purchased, you'll receive instructions on how to book a call.

Can you tell me more about the Freelancer for a Day and Freelancer for a Week rewards?

Yes! Absolutely yes! The Freelancer for a Day and Freelancer for a Week rewards are special because in our current business model, we don't offer any done-for-you consulting services. 

This is an opportunity to hire Sharon as a freelance consultant and tap into her decade of experience in digital marketing, having worked for tech giants and startups like NVIDIA, Samasource and OwnTrail. Feel free to email us at hello@contentplanningcompany.com if you'd like to make sure your project is a good fit before purchasing these rewards.

A few of our key skills are:

  • Integrated Marketing
  • Content Marketing Strategy
  • Content / Editorial Planning and Calendar Management
  • Content Writing / Copy Editing
  • Social Media Marketing
  • Marketing Training / Coaching

Your consulting project can take place anytime before December 31, 2021. Once your reward is purchased, you'll receive instructions on how to book a kick-off call where you can discuss project timelines with Sharon. 

Connect with Sharon on LinkedIn for reviews of her skills and expertise. 

What can I expect from the Done-with-You Content Strategy Reward?

The Done-with-You Content Strategy reward is best suited for businesses that don't have an existing content strategy in place or are preparing for an upcoming launch. Part workshop, part consulting project, Sharon will work with you to create a customized content plan for your business over 3 distinct phases:

  1. Client Onboarding / Kick-Off Call
  2. (4) 75-minute Virtual Working Sessions or a 5-hour In-Person Working  Session
  3. Delivery of Content Plan + 5 hours of Support to Complete Key Action Items

Your sessions can take place anytime before December 31, 2021. Once your reward is purchased, you'll receive instructions on how to book a kick-off call.

Elena Fletcher
07/30/2021
Monetary Contribution
$25
Carolyn Dunn
07/30/2021
Content Ideas Vault
$75
Redefinedivy SCSU ALUM
07/30/2021
Hashtag Library
$25
Ronetta Jones
07/29/2021
Content Ideas Vault (Early)
$50
Colleen Wtorek
07/29/2021
Freelancer for a Day
$500
Colleen Wtorek
07/29/2021
Office Treats for Ada
$10
07/29/2021
Freelancer for a Day
$500
T. Evans
07/29/2021
Monetary Contribution
$200
Virginia Almendarez
07/29/2021
Content Ideas Vault
$75
Kevin D
07/29/2021
Hashtag Library
$25
Monetary Contribution

No amount is too small. Thank you for your support!

2 Supporters
Select this reward
10.00 USD
Office Treats for Ada

Contribute to our office dog's treat budget, and you’ll get a video montage of Ada picking out treats for herself.

1 Supporter
Select this reward
25.00 USD
Hashtag Library

Library with 2,000+ niche hashtags for Instagram,  to help you get discovered and stay connected to your online community (value $49)

  • includes a Hashtag Strategy Guide to help you identify and organize hashtags for your business
  • includes access to a Hashtag Strategies Masterclass covering the fundamentals of using hashtags for social media success
2 Supporters
Select this reward
75.00 USD
Content Ideas Vault

A treasure chest of writing prompts, fill-in-the-blank templates and social media holidays to get your creative juices flowing 

  • this is 20-pages PACKED with content ideas including 51 value-based writing prompts, 25 long-form and 21 short-form caption templates and a holiday calendar for the rest of 2021
  • includes the Hashtag Library reward with 2,000+ niche hashtags for Instagram
3 Supporters
Select this reward
150.00 USD
Hashtag + Reels Intensive

Need help using hashtags strategically? Struggling to get started with Instagram reels? This 75-minute session has you covered!

  • includes script, audio and creative recommendations for TWO Instagram reels 
  • includes a hashtag list with up to 30 tags customized for your business +  access to my hashtag library of 2,000+ niche hashtags for Instagram
  • BONUS a Reels planning template

Want to cover something else during your session? Just ask! Email Sharon at hello@contentplanningcompany.com before purchasing your reward.

8 Left
2 Supporters
Select this reward
250.00 USD
Content Planning Membership

New members get immediate access to a monthly delivery of content ideas, social media captions and marketing training as an annual member of Society: Content Planning Membership.

  • includes your choice of one 60-minute coaching session (value $150)
    • Instagram Reels Intensive
    • Social Media Audit
    • Hashtag Strategy Consult
    • General Marketing Coaching
  • includes a ticket to the virtual Social Success Summit on September 17 covering everything from Canva to copywriting to techniques to influence conversions (value $111)

If you're a current monthly member, upgrade to an annual plan and snag a ticket to the Social Success Summit as a bonus!

19 Left
1 Supporter
Select this reward
500.00 USD
Freelancer for a Day

Get 5 hours of Sharon's time to finally finish a marketing project you've been putting off! 

Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!

3 Left
3 Supporters
Select this reward
1,250.00 USD
Done-with-You Content Strategy

Get hands-on help creating a strategic and intentional content plan for your business

  • includes Freelancer for a Day reward to support you in implementing action items from your customized content plan

Perfect for a launch or to make a plan for the 2021 holiday season!

2 Left
2 Supporters
Select this reward
2,750.00 USD
Freelancer for a Week

Need help building a social media strategy? Struggling to write emails for your upcoming launch? Want a hand with blog or social content writing? 

Get 30 hours of Sharon's time to amplify your marketing efforts. 

Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!

2 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

No amount is too small. Thank you for your support!

2 Supporters
Select this reward
10.00 USD
Office Treats for Ada

Contribute to our office dog's treat budget, and you’ll get a video montage of Ada picking out treats for herself.

1 Supporter
Select this reward
25.00 USD
Hashtag Library

Library with 2,000+ niche hashtags for Instagram,  to help you get discovered and stay connected to your online community (value $49)

  • includes a Hashtag Strategy Guide to help you identify and organize hashtags for your business
  • includes access to a Hashtag Strategies Masterclass covering the fundamentals of using hashtags for social media success
2 Supporters
Select this reward
75.00 USD
Content Ideas Vault

A treasure chest of writing prompts, fill-in-the-blank templates and social media holidays to get your creative juices flowing 

  • this is 20-pages PACKED with content ideas including 51 value-based writing prompts, 25 long-form and 21 short-form caption templates and a holiday calendar for the rest of 2021
  • includes the Hashtag Library reward with 2,000+ niche hashtags for Instagram
3 Supporters
Select this reward
150.00 USD
Hashtag + Reels Intensive

Need help using hashtags strategically? Struggling to get started with Instagram reels? This 75-minute session has you covered!

  • includes script, audio and creative recommendations for TWO Instagram reels 
  • includes a hashtag list with up to 30 tags customized for your business +  access to my hashtag library of 2,000+ niche hashtags for Instagram
  • BONUS a Reels planning template

Want to cover something else during your session? Just ask! Email Sharon at hello@contentplanningcompany.com before purchasing your reward.

8 Left
2 Supporters
Select this reward
250.00 USD
Content Planning Membership

New members get immediate access to a monthly delivery of content ideas, social media captions and marketing training as an annual member of Society: Content Planning Membership.

  • includes your choice of one 60-minute coaching session (value $150)
    • Instagram Reels Intensive
    • Social Media Audit
    • Hashtag Strategy Consult
    • General Marketing Coaching
  • includes a ticket to the virtual Social Success Summit on September 17 covering everything from Canva to copywriting to techniques to influence conversions (value $111)

If you're a current monthly member, upgrade to an annual plan and snag a ticket to the Social Success Summit as a bonus!

19 Left
1 Supporter
Select this reward
500.00 USD
Freelancer for a Day

Get 5 hours of Sharon's time to finally finish a marketing project you've been putting off! 

Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!

3 Left
3 Supporters
Select this reward
1,250.00 USD
Done-with-You Content Strategy

Get hands-on help creating a strategic and intentional content plan for your business

  • includes Freelancer for a Day reward to support you in implementing action items from your customized content plan

Perfect for a launch or to make a plan for the 2021 holiday season!

2 Left
2 Supporters
Select this reward
2,750.00 USD
Freelancer for a Week

Need help building a social media strategy? Struggling to write emails for your upcoming launch? Want a hand with blog or social content writing? 

Get 30 hours of Sharon's time to amplify your marketing efforts. 

Your consulting project can take place anytime before December 31, 2021. Check out the FAQ section for more details!

2 Left
0 Supporters
Select this reward