- What is the mission of Coloured?
It is the mission of the "Coloured" EP to start a dialogue about depression in the African American community in an effort to start destigmatizing it.
- Describe the problem you are solving.
According to a study conducted by Ward, Wiltshire, Detry, and Brown in 2013 Black/African Americans hold beliefs related to stigma, psychological openness, and help-seeking, which in turn affects their coping behaviors. Generally speaking, the participants in this study were not very open to acknowledging psychological problems, but they were somewhat open to seek mental health services.
Thirty percent of participants reported having a mental illness or receiving treatment for a mental illness. Black/African Americans men are particularly concerned about stigma.
Cohort effects, exposure to mental illness, and increased knowledge of mental illness are factors which could potentially change beliefs about symptoms of mental illness.
Participants appeared apprehensive about seeking professional help for mental health issues, which is consistent with previous research. However, participants were willing to seek out some form of help.
Stigma and judgment prevent Black/African Americans from seeking treatment for their mental illnesses. Research indicates that Black/African Americans believe that mild depression or anxiety would be considered “crazy” in their social circles. Furthermore, many believe that discussions about mental illness would not be appropriate even among family.
- What is the number of affected individuals?
Roughly 6.8 Million People
- What is your company/product about and how does it solve the problem?
The Coloured album seeks to spread awareness through art that has a transparent conversation about the effects of living with depression and anxiety. The hope is to start a thoughtful dialogue and begin to destigmatize mental illness and treatment through transparency and normalization.
- Why are you seeking funding and how will you spend the funding?
We are seeking funding to help support associated costs.
Album Distribution: $50
Facebook/Instagram Marketing and targeting: $2000
Playlist Promotion: $1500
Radio Promotion: $1500
Legal Registrations and Copyrighting: $2,000
Funding Platform fees: $430
Artist fees (2 Months pay covering personal expenses concerning rent, food, and other living expenses) $3600
- Who is on your team?
Thank you so much for supporting the creation of art and media created with the purpose of spreading awareness for an often overlooked demographic and helping to destigmatize mental illness as a whole!