Co-Retailing Lifts Up Local Food Businesses

New grocery model lifts up local food producers by handling all sales logistics and giving 100% of the sales proceeds back to the producers.

Kayla
Social Good
$11,807
pledged of $32,000 goal
15
Backers
0
Days Left

Project Description

 

Revolutionizing the Traditional Grocery Model:

Seasoned Specialty Foods is a food market and a place of community that celebrates small, local food producers (makers) from across Minnesota.  Our mission is to lift up small and startup food producers, in particular women producers and those from communities of color, by getting them to market quickly and giving them competitive pricing for the goods they produce.

What does that mean? It means that we’re helping the immigrant entrepreneur who is making and selling beverages get her artisan beverages to potential customers. It means that we’re helping the sisters who make premium meatball spice mix get competitive pricing so they can reinvest funds back into their business. And it means that we’re giving the mom who is making cookie snacks a hand in testing and claiming new market segments.

To do this, our founder, Kayla Yang-Best, who is also a food maker, invented a new grocery model called co-retailing and it is revolutionizing the way small food producers compete in the marketplace. 

 

Co-Retailing Gives 100% of Sales Proceeds Back to the Food Producer

Co-Retailing is when we, Seasoned, handle all of the sales logistics on behalf of the food makers and they get to keep 100% of the proceeds from the sales price of their food product. What's more, the makers get to set their own sales price. In this way, small and startup food makers receive competitive pricing for their goods.

Food co-retailing is new, exciting and has great promise for food entrepreneurs and their communities. We are just under 2 years old, and have seen great promise in this model. We need you to keep going and to spread this new grocery model.

 

It Matters! How?

What we’re doing through food co-retailing matters in so many ways - here are two examples.

Local food production is labor-intensive and requires long hours from the maker/producer, yet the margins in a traditional grocery model are low. If a food producer is able to do direct sales with higher margins, they face logistics hurdles and lower visibility. These challenges can stunt growth for the food maker's business.

Seasoned solves these market challenges with co-retailing, which allows us to handle many of the sales logistics, and give back 100% of sales proceeds to the producer.  

Another reason, is that in today's world, many people crave an intimate connection to the foods that they eat.  The foods at Seasoned offer just that, because our foods come from the hands of a family member, a neighbor, or a member of our community. In that way,  we're connected to the foods in front of us.  One of the best ways we can continue to create this connection, is to support those who want to make or produce food locally in our communities.

Seasoned connects people to the food they eat, by connecting them to the makers through active education and sharing of the makers' stories. 

 

Help Us Do More! Please Fund Us!

We believe there is a role and need for everyone along the food supply chain - that includes local food producers like ours.  When we level the playing field, local producers can compete well and continue to serve our community's food needs. Co-retailing gives local producers that lift. 

We need your help to keep it going and to do more with co-retailing. Please fund us. Any amount matters! Truly!

The funds raised will help our current location add more makers into co-retailing, and help us to explore locations for an additional storefront - allowing us to expand and share co-retailing with more communities.  Now please meet some of our local food producers and their brands. Not all are on this list, so please come see us if you're local! 

THANK YOU!

 

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Rowzat Shipchandler
07/18/2019
Become an Entrepreneur
$500
Mark Murphy
07/06/2019
Monetary Contribution
$100
06/17/2019
Become an Entrepreneur
$500
Jessica Manivasager
06/11/2019
Foodie Friend
$1,000
06/11/2019
Monetary Contribution
$100
06/08/2019
A Taste of Business
$200
Allison Barmann
06/05/2019
A Taste of Business
$100
Ava Yang-Lewis
06/03/2019
A Taste of Business
$200
Gao Lee & Saengmany Ratsabout
06/02/2019
A Taste of Business
$100
05/31/2019
Monetary Contribution
$1
Monetary Contribution

DON'T SEE AN AMOUNT THAT YOU WANT TO DONATE -  SELECT THIS OPTION TO WRITE IN ANY AMOUNT.  

                                                    OR

SEE AN AMOUNT YOU WANT TO DONATE, BUT DON'T WANT OR REQUIRE THE BENEFIT(S) OFFERED UNDER IT, THEN SELECT THIS OPTION TO WRITE IN THE SAME AMOUNT AND YOU WOULD WAIVE THAT BENEFIT. THANK YOU.

7 Supporters
Contribute
$50
Shout Your Support

Thank you for supporting small local food producers, who are small businesses in your community. For your support of $50, we'll give you a big shout out on our social media platform(s) and provide you with two tickets to our celebration event - where we will provide you with dinner, drinks and an opportunity to meet our producers in person. The event is scheduled for August and final details will be sent to your email. Thank you!

250 Left
0 Supporters
Select this reward
$100
A Taste of Business

Thinking of starting your own food business in Minnesota, OR know someone who is? 

A donation at this level will give you (or someone you refer to us) two (2) hours of lunch, where you/they will get full attention, free ideation time and consultation with our Founding CEO, Kayla Yang-Best, an entrepreneur who has helped multiple people start up their own businesses, and who was formerly an attorney with more than 20 years of experience in philanthropic investments. This opportunity must be redeemed before the end of 2019 (and excludes the month of December).

In addition, you will receive two (2) tickets to join us at our entrepreneur celebration - where we'll provide dinner, drinks and an opportunity to meet other entrepreneurs.  The event will occur before the end of 2019, and is tentatively scheduled for August.  Details will be sent to you at the email address you provide during your donation. Thank you!  

96 Left
4 Supporters
Select this reward
$500
Become an Entrepreneur

Ready to move on a business idea or know someone is?  Let us help!  A donation at this level allows you OR your designated person up to ten (10) hours of business start up consultation where we provide help as you plan and execute on your idea(s), such as:  reviewing your business plan, identifying initial legal or regulatory considerations and questions, connecting to experts or resources and mentoring. 

The ten hours of consultation and mentoring may be spread throughout 2019, and will be with our Founding CEO, Kayla Yang-Best, an entrepreneur who has helped multiple people start up their own businesses, and who was formerly an attorney with more than 20 years of experience in philanthropic investments. You can learn more about Kayla on LinkedIn @KaylaYangBest.  The consultation and mentoring must be completed by the end of 2019 (and excludes the month of December).

In addition, you will receive two (2) tickets to join us at our entrepreneur celebration - where we'll provide dinner, drinks and an opportunity to meet other entrepreneurs. It's the best way to get you motivated and started on your path, while doing good for others!

8 Left
2 Supporters
Select this reward
$1,000
Foodie Friend

This level of support gives you two tickets to participate in a cooking demonstration, led by one of our food makers. This is a group cooking session with up to 10 people in the group. Participants will make a main dish, complemented by other side dishes and enjoy a meal together. The cooking session comes with one basket of all the main ingredients for the main recipe and instructions to take home. One basket per pair. The experience will occur at a location to be identified by us. We will send two dates for you to pick from and provide details for registration.

If you are unable to join one of the cooking sessions, there is not a make-up - however, the basket of the main ingredients for the recipe and instructions will be sent to you via mail or you may pick it up. This reward may be re-assigned by you – so keep it and/or give it as a gift. Good only for the dates that you’ll receive at least 1 month prior to the first date of the first cooking session.

In addition, you will receive two tickets to our entrepreneur celebration later this year - where we will provide you with dinner, drinks and an opportunity to meet some of our food producers in person. The event will occur before the end of 2019, and is tentatively scheduled for August.  Details will be sent to you at the email address you provide during your donation. Thank you!

9 Left
1 Supporter
Select this reward
$3,000
Corporate Sponsorship - $3000 & Up

For people who own their own company or can have the company they work for, contribute to this campaign at these levels, there are significant corporate benefits for your sponsorship.  Please contact us at inquiries@seasonedspecialtyfoods.com for full details of these benefits. We also work with a nonprofit partner - if your company would like to make a tax-exempt contribution in support of small local food producers so that they can do better than survive in business - they can thrive!

Thank you for your contribution!

1 Supporter
Select this reward

Rewards

Monetary Contribution

DON'T SEE AN AMOUNT THAT YOU WANT TO DONATE -  SELECT THIS OPTION TO WRITE IN ANY AMOUNT.  

                                                    OR

SEE AN AMOUNT YOU WANT TO DONATE, BUT DON'T WANT OR REQUIRE THE BENEFIT(S) OFFERED UNDER IT, THEN SELECT THIS OPTION TO WRITE IN THE SAME AMOUNT AND YOU WOULD WAIVE THAT BENEFIT. THANK YOU.

7 Supporters
Contribute
$50
Shout Your Support

Thank you for supporting small local food producers, who are small businesses in your community. For your support of $50, we'll give you a big shout out on our social media platform(s) and provide you with two tickets to our celebration event - where we will provide you with dinner, drinks and an opportunity to meet our producers in person. The event is scheduled for August and final details will be sent to your email. Thank you!

250 Left
0 Supporters
Select this reward
$100
A Taste of Business

Thinking of starting your own food business in Minnesota, OR know someone who is? 

A donation at this level will give you (or someone you refer to us) two (2) hours of lunch, where you/they will get full attention, free ideation time and consultation with our Founding CEO, Kayla Yang-Best, an entrepreneur who has helped multiple people start up their own businesses, and who was formerly an attorney with more than 20 years of experience in philanthropic investments. This opportunity must be redeemed before the end of 2019 (and excludes the month of December).

In addition, you will receive two (2) tickets to join us at our entrepreneur celebration - where we'll provide dinner, drinks and an opportunity to meet other entrepreneurs.  The event will occur before the end of 2019, and is tentatively scheduled for August.  Details will be sent to you at the email address you provide during your donation. Thank you!  

96 Left
4 Supporters
Select this reward
$500
Become an Entrepreneur

Ready to move on a business idea or know someone is?  Let us help!  A donation at this level allows you OR your designated person up to ten (10) hours of business start up consultation where we provide help as you plan and execute on your idea(s), such as:  reviewing your business plan, identifying initial legal or regulatory considerations and questions, connecting to experts or resources and mentoring. 

The ten hours of consultation and mentoring may be spread throughout 2019, and will be with our Founding CEO, Kayla Yang-Best, an entrepreneur who has helped multiple people start up their own businesses, and who was formerly an attorney with more than 20 years of experience in philanthropic investments. You can learn more about Kayla on LinkedIn @KaylaYangBest.  The consultation and mentoring must be completed by the end of 2019 (and excludes the month of December).

In addition, you will receive two (2) tickets to join us at our entrepreneur celebration - where we'll provide dinner, drinks and an opportunity to meet other entrepreneurs. It's the best way to get you motivated and started on your path, while doing good for others!

8 Left
2 Supporters
Select this reward
$1,000
Foodie Friend

This level of support gives you two tickets to participate in a cooking demonstration, led by one of our food makers. This is a group cooking session with up to 10 people in the group. Participants will make a main dish, complemented by other side dishes and enjoy a meal together. The cooking session comes with one basket of all the main ingredients for the main recipe and instructions to take home. One basket per pair. The experience will occur at a location to be identified by us. We will send two dates for you to pick from and provide details for registration.

If you are unable to join one of the cooking sessions, there is not a make-up - however, the basket of the main ingredients for the recipe and instructions will be sent to you via mail or you may pick it up. This reward may be re-assigned by you – so keep it and/or give it as a gift. Good only for the dates that you’ll receive at least 1 month prior to the first date of the first cooking session.

In addition, you will receive two tickets to our entrepreneur celebration later this year - where we will provide you with dinner, drinks and an opportunity to meet some of our food producers in person. The event will occur before the end of 2019, and is tentatively scheduled for August.  Details will be sent to you at the email address you provide during your donation. Thank you!

9 Left
1 Supporter
Select this reward
$3,000
Corporate Sponsorship - $3000 & Up

For people who own their own company or can have the company they work for, contribute to this campaign at these levels, there are significant corporate benefits for your sponsorship.  Please contact us at inquiries@seasonedspecialtyfoods.com for full details of these benefits. We also work with a nonprofit partner - if your company would like to make a tax-exempt contribution in support of small local food producers so that they can do better than survive in business - they can thrive!

Thank you for your contribution!

1 Supporter
Select this reward