Cirque-It Fitness

Cirque-It Fitness is circus-infused circuit training. Come one, come all to the future of fitness!

Elizabeth
Lifestyle
$1,015
pledged of $50,000 goal
15
Backers
14
Days Left
Support now
Project Ends on August 31, 2019

Project Description

Dreya is one of the best things that happened to my career, hands down…She took away my fear of heights, challenged me in a way I didn't know was possible, and gave me a love of this craft that has shaped my touring experience with the world. – P!NK, as told to Seattle Weekly

Dreya Weber, co-founder of Cirque-It Fitness & Alecia Moore (P!NK)

Do you feel like working out is a chore? That it's impossible to find the time, money, or motivation to make fitness a priority?

At Cirque-It Fitness, we transform the way you experience exercise. We've created an innovative 45-minute, full-body workout that's challenging and fun. People of all fitness levels can enjoy our workout, and your feet don't even need to leave the ground! Even more, our training program is ACE-, NASM-, and AFAA-approved for continuing education.

Pop stars (including Madonna, Cher, P!nk, Taylor Swift, Britney Spears, and countless others) have hired our co-founder, Dreya Weber, to help them create memorable acrobatic acts to inspire and engage an audience of all ages. Cirque-It Fitness workouts integrate the magic of circus-inspired movement in a way that empowers you to be the 'star of your own show.'

We are raising money on iFundWomen to launch our program in 5 key cities: Los Angeles, San Francisco, Seattle, Chicago, and New York. If you live in one of these areas and would like to see our program at a gym or studio near you, please support our campaign.

 

OUR MISSION

Cirque-It Fitness is ready to revolutionize the fitness industry with its one-of-a-kind workout, brand and business model. Our workout is endorsed by coaches of Olympic gold medalists and physical therapists. We make fitness fun, effective, and affordable while empowering studios and trainers to grow their revenue and appeal to consumers like you.

Selected testimonials:

Cirque-It Fitness delivers a quality workout to all who engage in the upbeat and functional training. Many exercises translate into your daily tasks or sports. As a professional athlete it helps with movement prep, quality strength exercises, and helps build a strong core which are all essential to success at any level.

--Seyi Ajirotutu, former NFL Player (San Diego Chargers, Philadelphia Eagles, and Carolina Panthers) 

Cirque-It Fitness is an amazing tool to help with asymmetry and bilateral symmetry issues...its use of gravity and body weight to increase range of motion, balance, proprioception, and functional movements makes it a great program.

--Jeremy Fischer, Director of Track & Field at Chula Vista Elite Athlete Training Center, coach to multiple Olympic medalists

Youth athletes all develop physically and mentally at different stages. For this reason, it's important to have physical programs for them that not only help them develop physically, but also keep them engaged and happy. Cirque-It Fitness accomplishes this. It's fun, it builds aerobic fitness, flexibility, and strength while not stressing a young body. It's challenging, dynamic, and has lots of variety so that kids will want to keep being involved.

--Ben Boyd, Principal & Partner, Summit Action Sports; coach to multiple Olympic and X Games Medalists

Sample CIF workout

Today's $25 billion US fitness market is saturated with seemingly endless training options, and gyms struggle to stand out amongst the competition. Cirque-It Fitness is the solution. We offer a 'boutique studio in a suitcase' - a specialized training program studios can set up and take down in minutes with minimal cost and no need for additional square footage. Trainers can plan a session and playlist in seconds, and consumers enjoy a challenging, well-rounded workout in only 45 minutes.

 

OUR PLAN

The launch Cirque-It Fitness, we will train fitness professionals in our ACE-, NASM-, and AFAA- approved workshops, expand our network of Authorized Training Centers, and mobilize a team of Master Trainers. Upon certification, CIF Coaches will offer classes at gyms and studios across the country using our patented equipment and expertly-designed workout structure. Our workshop's curriculum is co-written by Linda Shelton whose credits include Jillian Michaels' BODYSHRED, STRONG by Zumba, and numerous other programs.

We will focus our initial efforts on establishing at least five studios offering the program in each of these key cities (LA, San Francisco, Seattle, Chicago, New York):

CIF Launchpad

One studio in each city will serve as an Authorized Training Center. Each studio will have two Master Trainers to teach CIF workshops for fitness professionals from around the country. These trained instructors will then bring Cirque-It Fitness to their communities.

Cirque-It Fitness benefits studio, trainers and consumers in that:

  • Studios can see a return on investment in as little as a month while differentiating themselves from competitors.
  • Trainers can make more income per class hour with little prep time.
  • Consumers get a high-quality workout with individualized coaching at less cost than a personal trainer.

We pride ourselves in offering value to studios, trainers, and consumers, and our program has been approved for continuing education by these certifying bodies in the fitness industry:

 

Your support allows us to:

  • Establish an Authorized Training Center with two in-house Master Trainers in each of the following cities: Los Angeles, San Francisco, Seattle, Chicago, and New York.
  • Create and distribute marketing content to trainers and studios so we can fill workshops across the country to share Cirque-It Fitness with communities outside of the 5 launchpad cities.
  • Develop custom music, video, and additional content for studios and trainers to get the most out of their investment.
  • Create a YouTube series for consumers just like you that includes at-home variations of our programs.
  • Develop a Cirque-It Fitness inspired clothing line that's fun to wear and workout in!

 

OUR AMAZING TEAM

Photo of Elizabeth Skwiot by Danek Duvall

Cirque-It Fitness was born of out of the joy of movement. 

Founder Elizabeth Skwiot fell in love with circus training at age 23 when she first stepped off a flying trapeze platform at a circus school. Circus training brought back the joy in movement she had as a child, but had slowly lost touch with in adult life. Combining her experience in Pilates and competitive fitness, Elizabeth set out to create a workout that was not only effective, but something to look forward to, an outlet in a busy life – a workout that was more than just another chore.

See below for bios and visit our website for even more details on Team CIF!

 

Dreya Weber, Co-Founder and Director of Brand Experience

Elizabeth Skwiot and Dreya Weber

Selected credentials of Ms. Weber include:

  • Aerial Choreography & Design for Arena Tours: Pink, Madonna, Taylor Swift, Cher, Katy Perry, Britney Spears, Christina Aguilera, Michael Jackson, Kylie Minogue, Leona Lewis
  • Televised Awards shows: Grammys, MTV VMA’s, AMA’s,  Billboards, BET Awards, Kids Choice Awards
  •  Aerial Choreography featured on This Is Us
  • Starred in the award-winning films: The Gymnast, A Marine Story and the soon-to-be released The Aerialist

 

Linda Shelton, Program Co-Writer and Advisory Board Member 

Linda Shelton and Elizabeth Skwiot

Selected credentials of Ms. Shelton include:

  • Co-developer of STRONG by Zumba, Zumba Toning, Jillian Michaels’ BODYSHRED, and Jukari Fit to Flex for Reebok/Cirque du Soleil
  • Manual writer and consultant to PILOXING, R.I.P.P.E.D., SoulBody, and many others
  • 2007 National Fitness Hall of Fame Inductee
  • Former Fitness Director for Shape magazine (23 years)

 

Dana Shertz, Advisor

Dana Shertz and Elizabeth Skwiot

Selected credentials of Mr. Shertz include:

  • Former President/COO of MacGregor Golf, SVP Sales/Marketing of Callaway Golf
  • Managing Partner, Contineo Ventures
  • Business Development, RMD Group
  • Board Member, San Diego Sport Innovators

...and YOU! 

By backing our campaign, YOU are a member of #TeamCIF -- please share the campaign with friends, family, and workout buddies. Follow us on social media and tag us (@cirqueitfitness) on your workout photos  so we can support you and potentially repost your achievements with the world. #comeonecomeall to the future of fitness!

The Project FAQs

Project FAQs

1. What is Cirque-It Fitness?​​​​​

Cirque-It Fitness (CIF) is a 45-minute workout making use of equipment and methods circus performers use in a way that's fun and functional for everyone! 

2.  What are Cirque-It Fitness' products and services?

Our initial program is a one-day workshop for fitness professionals approved by ACE, NASM, and AFAA for .9 continuing education credits. After completing the workshop and post-workshop evaluation successfully, using Cirque-It Fitness equipment studios and trainers can offer CIF at their gyms with the support of our monthly subscription that includes customized music, exercises, and coaching strategies.

3. How can I try a Cirque-It Fitness workout?

We are currently in the process of building our network of studios, authorized training centers, and master trainers--this is why we need your support! With your help, we'll grow this network to locations across the US.  In the meantime, please be sure to let trainers and studio owners about our program so they can take advantage of a training workshop we have on the calendar. You can also let us know where you are and where you'd like to see Cirque-It Fitness near you so we can reach out.

4. How is CIF different from aerial yoga?

The CIF workout is circuit training--you'll get a full-body, functional fitness workout that challenges your cardiovascular endurance, strength, and flexibility all in 45-minutes. 

5. How is CIF different from aerial silks or circus training?

Again, this is circuit training! Your feet can stay on the ground the entire time in a CIF workout. It is not a workout for learning circus tricks; however, many circus performers enjoy CIF as cross-training for a cardiovascular challenge. At the same time, exercisers seeking to build upper-body and core strength find the workout simultaneously rewarding and challenging.

6. I don't want to wait! How can I get Cirque-It Fitness at a studio near me, even if I don't live in one of the five launch cities?

We love your enthusiasm! Please let us know of some studios where you'd like to see our program. We can explore traveling to a host studio to offer a workshop near you. You can also let your favorite fitness trainers and studio owners know about our upcoming workshops where they can get trained in our program and earn .9 credits approved by ACE, NASM and AFAA. Or, have them contact us about taking advantage of our $5000 training/equipment reward.

7. I've got some questions. How can I contact you?

Please reach out! Email train@cirqueitfitness.com or call (833) 2-Cirque (833-224-7783). We will also respond promptly to direct messages on our social media pages.

 

 

08/18/2019
1.5-hour wellness hike with Dreya in LA
$200
Judith Sweet
08/16/2019
Instagram story shout-out
$25
08/14/2019
1-hour group webinar with Dreya
$100
Deidra
08/09/2019
Name a trainer or studio!
$10
Amy G
08/09/2019
Instagram story shout-out
$20
Kim Waters
08/07/2019
Instagram story shout-out
$20
Kareem Smith
07/30/2019
Instagram story shout-out
$20
07/27/2019
Instagram story shout-out
$20
Vertical Art Athletics
07/23/2019
Instagram story shout-out
$50
07/12/2019
Instagram story shout-out
$20
Monetary Contribution

Know you contributed to making the magic happen! 

4 Supporters
Contribute
$10
Name a trainer or studio!

Where would you like to see Cirque-It Fitness? Do you have a favorite trainer or coach you'd like to become a CIF Coach? Let us know and in gratitude we'll publicly thank you on social media.

1 Supporter
Select this reward
$20
Instagram story shout-out

Get a public thank you for your backing on our Instagram story

8 Supporters
Select this reward
$150
Social shout, Tee, tank & water bottle

Get a social media story shout-out from Dreya herself, a water bottle, a tee, AND a tank printed with our beautiful logo so you can spread the word about Cirque-It Fitness wherever you go! Includes standard shipping to the continental US. Limited sizes and colors available!

25 Left
0 Supporters
Select this reward
$150
1-hour group workout with Dreya in LA

Workout with fitness expert and trainer to the stars, Dreya Weber, in Los Angeles! This workout will be held September 14, 2019 at 2pm and has a maximum capacity of 8 so you know you'll get individualized attention. Learn some Cirque-It Fitness moves and challenge your beliefs about what you think is possible for yourself with the same person pop stars trust to choreograph and train them for acrobatic performances.

Participants are responsible for their own travel and lodging expenses.

8 Left
0 Supporters
Select this reward
$200
1.5-hour wellness hike with Dreya in LA

This is a great reward for those of you who'd like to connect with Dreya in-person and would enjoy a casual hike and wellness chat in the Los Angeles area. Held 10am Saturday, September 14, 2019--we'll connect with backers directly on specific location. Kindly note that this reward does not include travel expenses.

7 Left
1 Supporter
Select this reward
$250
1-hour private lesson with Dreya in LA

Enjoy one hour of private fitness coaching with the woman pop stars around the world trust to conceptualize and coach acrobatic performers! Contact us before purchasing to confirm schedule availability. Sessions will need to be scheduled September 4-September 13, 2019, and will be held at a private location in Los Angeles.

5 Left
0 Supporters
Select this reward
$500
Semi-private session + lunch with Dreya

You and a friend will enjoy a semi-private session with Dreya for 50 minutes followed by lunch for a 1.5-hour total experience.  Contact us before purchasing to confirm schedule availability. Sessions will need to be scheduled September 4-September 13, 2019, and will be held at a private location in Los Angeles.

1 Left
0 Supporters
Select this reward
$1,000
You + 5 friends with Dreya for one hour!

Get the gang together! Find up to five buddies to join you for your own group workout with Dreya at a private location in Los Angeles. We'll take photos and share with you after the session to allow you to be 100% in the moment with Dreya and your friends. Please contact us in advance to confirm schedule and availability; sessions will need to be scheduled September 4-September 13, 2019. Kindly note participants are responsible for their own travel expenses.

2 Left
0 Supporters
Select this reward
$5,000
Host a training at your studio

Are you ready to join the future of fitness? We'll send a Master Trainer to your studio (in the continental US) to train up to 10 fitness professionals in our program. After successfully completing a test-out, participants earn .9 CEUs through ACE, NASM and AFAA and the title of CIF Coach! This package includes enough equipment to teach group classes of 8. Contact us to discuss space requirements and Master Trainer availability before purchase. Training must be held in one full day within 6 months of purchase.

10 Left
0 Supporters
Select this reward
$10,000
Be 'immortalized' in Dreya's new program

This unique reward makes you the star! Get an exercise named after you in Dreya's new, upcoming program. We'll include 1 hour with Dreya either by webinar or in person in Los Angeles to learn about you so we can create an exercise that honors your spirit.

1 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Know you contributed to making the magic happen! 

4 Supporters
Contribute
$10
Name a trainer or studio!

Where would you like to see Cirque-It Fitness? Do you have a favorite trainer or coach you'd like to become a CIF Coach? Let us know and in gratitude we'll publicly thank you on social media.

1 Supporter
Select this reward
$20
Instagram story shout-out

Get a public thank you for your backing on our Instagram story

8 Supporters
Select this reward
$150
Social shout, Tee, tank & water bottle

Get a social media story shout-out from Dreya herself, a water bottle, a tee, AND a tank printed with our beautiful logo so you can spread the word about Cirque-It Fitness wherever you go! Includes standard shipping to the continental US. Limited sizes and colors available!

25 Left
0 Supporters
Select this reward
$150
1-hour group workout with Dreya in LA

Workout with fitness expert and trainer to the stars, Dreya Weber, in Los Angeles! This workout will be held September 14, 2019 at 2pm and has a maximum capacity of 8 so you know you'll get individualized attention. Learn some Cirque-It Fitness moves and challenge your beliefs about what you think is possible for yourself with the same person pop stars trust to choreograph and train them for acrobatic performances.

Participants are responsible for their own travel and lodging expenses.

8 Left
0 Supporters
Select this reward
$200
1.5-hour wellness hike with Dreya in LA

This is a great reward for those of you who'd like to connect with Dreya in-person and would enjoy a casual hike and wellness chat in the Los Angeles area. Held 10am Saturday, September 14, 2019--we'll connect with backers directly on specific location. Kindly note that this reward does not include travel expenses.

7 Left
1 Supporter
Select this reward
$250
1-hour private lesson with Dreya in LA

Enjoy one hour of private fitness coaching with the woman pop stars around the world trust to conceptualize and coach acrobatic performers! Contact us before purchasing to confirm schedule availability. Sessions will need to be scheduled September 4-September 13, 2019, and will be held at a private location in Los Angeles.

5 Left
0 Supporters
Select this reward
$500
Semi-private session + lunch with Dreya

You and a friend will enjoy a semi-private session with Dreya for 50 minutes followed by lunch for a 1.5-hour total experience.  Contact us before purchasing to confirm schedule availability. Sessions will need to be scheduled September 4-September 13, 2019, and will be held at a private location in Los Angeles.

1 Left
0 Supporters
Select this reward
$1,000
You + 5 friends with Dreya for one hour!

Get the gang together! Find up to five buddies to join you for your own group workout with Dreya at a private location in Los Angeles. We'll take photos and share with you after the session to allow you to be 100% in the moment with Dreya and your friends. Please contact us in advance to confirm schedule and availability; sessions will need to be scheduled September 4-September 13, 2019. Kindly note participants are responsible for their own travel expenses.

2 Left
0 Supporters
Select this reward
$5,000
Host a training at your studio

Are you ready to join the future of fitness? We'll send a Master Trainer to your studio (in the continental US) to train up to 10 fitness professionals in our program. After successfully completing a test-out, participants earn .9 CEUs through ACE, NASM and AFAA and the title of CIF Coach! This package includes enough equipment to teach group classes of 8. Contact us to discuss space requirements and Master Trainer availability before purchase. Training must be held in one full day within 6 months of purchase.

10 Left
0 Supporters
Select this reward
$10,000
Be 'immortalized' in Dreya's new program

This unique reward makes you the star! Get an exercise named after you in Dreya's new, upcoming program. We'll include 1 hour with Dreya either by webinar or in person in Los Angeles to learn about you so we can create an exercise that honors your spirit.

1 Left
0 Supporters
Select this reward