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Christina Choi Cosmetics

CCC provides cosmetics and makeup services/education catered for Asian-American beauty & other under represented communities.

$2,575
pledged of$15,000 goal
1
9Days Left
Fund it
Campaign Ends on October 9, 2020

Project Description

 

MEET THE FOUNDER /CHRISTINA CHOI

As a Korean-American woman, I have experienced my share of beauty struggles. I noticed there was lack of attention to my unique eye shape and features within the beauty industry. Asian-American beauty continues to be ignored in the media to this day. As a result, I was interested in makeup artistry at a young age. I remember going to a makeup counter at 17 years old to get my makeup done for my senior portraits. The makeup artist had no idea how to do my eye makeup, creating a false crease line on my eyelid trying to mimic western eyes and features.  I remember feeling awful about myself as I wiped off the makeup, but at that moment I realized that I had a special talent with Asian makeup artistry. Being in the industry for 23 years now, this is a common story I hear from Asian-American women that is not really talked about. Wanting to remedy this bad makeup experience actually launched my career in cosmetics. I made it my mission to share my makeup artistry talents and show all women, from all backgrounds and ethnicities, how to define and honor their own unique eye shapes (monolids, hooded eyes, smaller crease lines) and facial features. I started my early years in my career at MAC Cosmetics, I then became The National Makeup Artist & Designer of Makeup Artistry for Bare Minerals before launching my company Christina Choi Cosmetics (CCC) in 2012.

OUR MISSION

CCC provides makeup services/education/support/products specializing in Asian-American beauty and under represented communities. Our mission and mantra is "Celebrate Your Unique Beauty" whether you are Asian and POC. I cater my education for the underrepresented groups that typically are overlooked in the beauty industry, especially Asian-American women.

 

PROBLEM WE ARE SOLVING

Asian beauty continues to be neglected in American media and the beauty industry. My continued mission is to help empower Asian-American women by helping them identify their unique beauty through my unparalleled makeup education, techniques and cosmetic line (CCC) tailored for Asians. My dedicated clients & customer base help inspire the product line and my approach in creating the most effective  brushes and colors for all Asian-American women. 

 

MARKET SHARE OPPORTUNITY

Potential market of 10.5 million Asian-American women in the United States have been overlooked by the beauty industry.  Of the world's population, 4.3 billion people are Asian which is more than 55% of the world's population.

FUNDING CCC

COVID-19 has impacted our in-person makeup services as we are still temporarily closed (since March 15, 2020) because of the San Francisco mandate. All events we typically help service clients for (galas, weddings, events, corporate meetings, etc) have been cancelled. We have had to adapt and pivot our business quickly by offering virtual makeup services like 1:1 makeup lessons, "Pretty Parties", makeup workshops, and virtual fundraisers supporting important causes (BLM, Marin Food Bank, ABC Organization, Dress for Success, Junior League etc). This funding will help us continue to offer wonderful virtual events during this time and also help pay for on-going expenses like office & studio rent, payroll, and inventory so we can weather this storm.

 

CHRISTINA CHOI HAS BEEN FEATURED IN:

NPR, Shape Magazine, CBS "This is San Francisco", PopSugar, Nob Hill Gazette, Bustle, Hoodline, Audrey Magazine, Asian Avenue Magazine, StyleCaster, and Bay Guardian's 2017 & 2018 Winner of "Best Beauty Supplies"

Christina Choi Cosmetics is honored to be selected as a Grant recipient through Caress + IFundWomen of Color! Thank you IFW, Caress and our additional funders for supporting CCC. Your support will make sure we have a continued voice for Asian-American women within the beauty industry. 

Updates

The Campaign FAQs

 

 

 

09/08/2020
Monetary Contribution
$2,575
Monetary Contribution

Just Because I Care! 

1 Supporter
Select this reward
50.00 USD
Gloss Up!

Support us with $50.00 and receive a Seoul Mate Luxury Gloss. This shade is a beautiful universal shade that is a soft mauve plum infused with argan oil, aloe and vitamins. 

20 Left
0 Supporters
Select this reward
100.00 USD
Glow Up!

Support CCC with $100.00 and score our BB Cream! Choose your shade: Light, Medium, Medium Deep. Our unparalleled formula is infused with antioxidants, goji berry extracts, minerals and is SPF30 broad spectrum. Our BB Cream is skincare and makeup all in one. This will give you the look of flawless skin without looking like you are wearing any makeup. 

20 Left
0 Supporters
Select this reward
300.00 USD
Gloss & Glow

Support us with $300 and you will receive 1 item from each of our categories. This collection will provide you with a fast, easy and beautiful look for any occasion. 

-  Namu Eyeshadow 

- Bullet Brush

- BB Cream

- Pink Moscato Luxe Cream Crayon

- Rosé All Day Luxury Gloss 

10 Left
0 Supporters
Select this reward
400.00 USD
Learn How To Be Your Own Makeup Artist

Christina's most popular service are her 1:1 makeup lessons. She is now offering her lessons virtually. The session is 2 hours and it is jam-packed with all her artistry tips & techniques catered around your unique features and lifestyle. The session is recorded and you will own the footage so you can continue to practice. This is your chance to have nationally acclaimed makeup artist, Christina Choi, help you put your best face forward. 

10 Left
0 Supporters
Select this reward
500.00 USD
"Pretty Party" Makeup Workshop

Grab a glass of champagne and gather your girlfriends (virtually, that is) and get ready for Christina's "Pretty Party" experience. In this 75 min hands-on session, she will answer all your beauty questions and showcase various looks while you and your girlfriends follow along and practice her techniques on your own face. This is a great way to bond with your friends and have a fun time while learning new artistry tips from nationally acclaimed makeup artist, Christina Choi. (Limited to 6 people total)

10 Left
0 Supporters
Select this reward
800.00 USD
"Pretty Party" + Makeup Collection

If you contribute to our top offer then grab a glass of champagne and gather your girlfriends (virtually, that is) and get ready for Christina's "Pretty Party" experience. In this 75 min hands-on session, she will answer all your beauty questions and showcase various looks while you and your girlfriends follow along and practice her techniques on your own face. This is a great way to bond with your friends and have a fun time while learning new artistry tips from nationally acclaimed makeup artist, Christina Choi.  The host will receive a CCC 5-piece makeup collection ahead of time with key items to use for the makeup class. (Limited to 6 people total) 

10 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care! 

1 Supporter
Select this reward
50.00 USD
Gloss Up!

Support us with $50.00 and receive a Seoul Mate Luxury Gloss. This shade is a beautiful universal shade that is a soft mauve plum infused with argan oil, aloe and vitamins. 

20 Left
0 Supporters
Select this reward
100.00 USD
Glow Up!

Support CCC with $100.00 and score our BB Cream! Choose your shade: Light, Medium, Medium Deep. Our unparalleled formula is infused with antioxidants, goji berry extracts, minerals and is SPF30 broad spectrum. Our BB Cream is skincare and makeup all in one. This will give you the look of flawless skin without looking like you are wearing any makeup. 

20 Left
0 Supporters
Select this reward
300.00 USD
Gloss & Glow

Support us with $300 and you will receive 1 item from each of our categories. This collection will provide you with a fast, easy and beautiful look for any occasion. 

-  Namu Eyeshadow 

- Bullet Brush

- BB Cream

- Pink Moscato Luxe Cream Crayon

- Rosé All Day Luxury Gloss 

10 Left
0 Supporters
Select this reward
400.00 USD
Learn How To Be Your Own Makeup Artist

Christina's most popular service are her 1:1 makeup lessons. She is now offering her lessons virtually. The session is 2 hours and it is jam-packed with all her artistry tips & techniques catered around your unique features and lifestyle. The session is recorded and you will own the footage so you can continue to practice. This is your chance to have nationally acclaimed makeup artist, Christina Choi, help you put your best face forward. 

10 Left
0 Supporters
Select this reward
500.00 USD
"Pretty Party" Makeup Workshop

Grab a glass of champagne and gather your girlfriends (virtually, that is) and get ready for Christina's "Pretty Party" experience. In this 75 min hands-on session, she will answer all your beauty questions and showcase various looks while you and your girlfriends follow along and practice her techniques on your own face. This is a great way to bond with your friends and have a fun time while learning new artistry tips from nationally acclaimed makeup artist, Christina Choi. (Limited to 6 people total)

10 Left
0 Supporters
Select this reward
800.00 USD
"Pretty Party" + Makeup Collection

If you contribute to our top offer then grab a glass of champagne and gather your girlfriends (virtually, that is) and get ready for Christina's "Pretty Party" experience. In this 75 min hands-on session, she will answer all your beauty questions and showcase various looks while you and your girlfriends follow along and practice her techniques on your own face. This is a great way to bond with your friends and have a fun time while learning new artistry tips from nationally acclaimed makeup artist, Christina Choi.  The host will receive a CCC 5-piece makeup collection ahead of time with key items to use for the makeup class. (Limited to 6 people total) 

10 Left
0 Supporters
Select this reward