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CAZZA - MAKEUP FOR YOUR HAIR

We are a next-generation beauty brand creating a suite of hair styling products designed to set your hair free ūüí•

$8,055
pledged of$20,000 goal
50
7Days Left
Fund it
Campaign Ends on June 24, 2021

Project Description

THE PROBLEM WE'RE SOLVING:

The hair industry is broken and outdated.

Context

In today's world, hair products are made at best to solve a hair problem they think we have.

Our hair is not the problem and we don't need products to simply contain our hair, but to release it. 

Functional Problem:

There are no products that can change your genetic makeup.

You need products that will enhance and empower your own personal creative self-expression. 

Emotional problem:

People want to feel good within and be free to live their most authentic version of themselves. Gone are the days of big brands telling us how we should look and feel. Especially, when it comes to hair, which is so deeply personal and uniquely our own. 

It's time to set our hair and minds free. 

OUR SOLUTION:

Cazza beauty products are designed to make you feel like your full, powerful, and creative self.  Hair is power and we want our customers to tap into that power. Our brand looks at hair holistically from an emotional, physical, and functional perspective. 

Cazza: Glam-inspired premium beauty products for everyone to play with.  

WE ARE: CLEAN, EASY, PLAYFUL, & TRANSFORMATIVE 

OUR HERO PRODUCT:

At Cazza, we set out to reimagine hairstyling gel. What if there was a brand that encouraged you to just play with your hair for no specific outcome or result?  Without the pressure and constant need to "preserve it?"

What if you truly had the emotional freedom to create? What would you dream up if you could be as creative and colorful with your styling gel in the same way you are with makeup? 

Carefree You, our hero hairstyling gel, empowers you to play and create something magical with your hair through its sensory-provoking formula.  It encourages creative play, exploration, and pleasure through hairstyling.  Let's bring the fun back to haircare. 

WHAT MAKES US DIFFERENT?

We see hair styling products as "makeup" products for your hair 

We are reimagining hairstyling gel, a holy grail product ripe for disruption

We are an emotional + playful first brand

Our product experience delivers a sensory provoking one-of-a-kind experience

We value HEALTH and WELLNESS so our products are clean and non-toxic

Key ingredient profile: Vegan & cruelty-free. Free from parabens, sulfates, silicons, phthalates, artificial colors

The Market Size Opportunity:

  • $738 Million - The US spend by Black consumers on just hairstyling products
  • $1.7 Billion - The US spend by Black consumers on hair products
  • $92.9 Billion - The global spend on beauty and personal care products

 

WE ARE SEEKING FUNDING FOR THE FOLLOWING:

  • Accelerate brand launch 2021
  • Purchase inventory¬†
  • Build out¬†core team
  • Digital marketing initiatives¬†
  • Acquire 2,000 customers in the first 2 months of launch

TRACTION THUS FAR:

  • Completed R&D for our first product SKU
  • Completed brand strategy + visual identity + website + key messaging¬†
  • Identified Cazza's core audience¬†
  • 50+ beta testers with positive review/feedback of styling gel product
  • Filed for a trademark under six classes including product formulation, styling tools, merchandise + more

OUR TEAM OF EXPERIENCED BEAUTY + MARKETING EXECUTIVES:

  • Lenoria Addison, Founder + CEO (UW Madison, 7+ Years of Digital Media & Influencer Marketing)

  • Kelsey Hodgkin, Advisor (20+ Years Brand Strategist, Head of Strategy at Special Group)

  • Gabriel Ornelas, Advisor (10+ Years of Strategy¬†& Brand¬†Partnerships, Managing Partner at FARE Agency, Host of 'On¬†The Pass' podcast)

  • Jean-Pierre Mastey, Advisor (Sold Baxter of California, a men's grooming brand¬†to L'Oreal, Founder and CEO of Corpus Naturals)

  • Benjamin Taylor,¬† Advisor¬†(Former SVP of Sales, L'Oreal Professional, 22 Years with L'Oreal, Interim CEO at Baxter of California)

 

FOUNDER STORY:

As a Black womxn, I have always known the importance of hair. How it is not simply a thing that you style or shape to tame if you wish, but one of the most emotional, irrational, and sensitive parts of our self-identity. I have always believed that it is through our hair that we communicate some of our most personal values. Our creativity, social status, vibe. The very essence of our identity. 

As a black womxn growing up, I always knew that it was my hair that introduced me before I introduced myself. It represents me. It is not only who I am but how I am recognized in the world. When I feel good about my hair I can do anything. My self-worth, playfulness, happiness, power speaks for itself.  And the world is mine to make my own.

By the same measure, I also know what happens when my hair is misunderstood. When I find myself around people who can’t or won’t give my hair the love it deserves.  I recall my childhood when my mother didn’t have the tools she needed when styling and caring for my hair. She struggled, not for a lack of desire, but because the basic supplies she wanted weren't there for her to buy. 

Likewise, going to a hair salon as a grown womxn or searching for specific products and being made to feel like some kind of ‚Äúother‚ÄĚ all because of an ill-equipped blow-dry offering or hairstylist, is a feeling I refuse to accept. For me, it is not just the frustration of products failing to deliver functionally, but most importantly how that inhibits me emotionally.¬† It prevents me - and so many others like me - from showing up in the world as who we truly envision ourselves to be.¬†

Everyone deserves to have certain products that work for them. Products that have the same transformational and creative power as the perfect red lipstick or the most delicious scent. Products that allow us to play with our hair and turn it into the most beautiful reflection of our soul that we want the world to see. 

These products don’t exist today, and that is what I am here to change.

Cazza: Make Up for Your Hair. Black-inspired products for everyone to play with!

 

OUR COMMITMENT TO SOCIAL IMPACT: 

A portion of all Cazza sales will go towards supporting housing initiatives for youth transitioning out of the foster care system.

--

THANK YOU SOOO MUCH FOR YOUR SUPPORT OF CAZZA!  AN INVESTMENT IN A BLACK, FEMALE-LED BUSINESS IS AN INVESTMENT IN OUR ECONOMY, COMMUNITIES IN NEED, AND THE PROMOTION OF ECONOMIC EQUITY!  #FUNDBLACKWOMEN 

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When will I receive my reward?¬†Soon after our campaign closes, we will send an update to each of our contributors with a timeline for rewards.¬†

 

 

Arianna Jonae
06/15/2021
Monetary Contribution
$25
E Kelley
06/12/2021
Monetary Contribution
$200
Abrianna Barca
06/07/2021
Monetary Contribution
$50
Kemi
06/07/2021
CAZZA WEBSITE FEATURE
$500
Heide Hays
06/07/2021
THANK YOU CARD + PRODUCT SAMPLES
$250
Tanya
06/07/2021
CAZZA LAUNCH DINNER PARTY
$1,000
Exposure
06/07/2021
CAZZA WEBSITE FEATURE
$500
06/06/2021
THANK YOU CARD + PRODUCT SAMPLES
$250
Richard Loring
06/05/2021
Monetary Contribution
$100
Nikki Scoggins
06/03/2021
Monetary Contribution
$150
Monetary Contribution

Just Because I Care

39 Supporters
Select this reward
250.00 USD
THANK YOU CARD + PRODUCT SAMPLES

We are on a mission to redefine beauty. By contributing $250, you are committed to joining us on the journey to evolve beauty conversations and representation. 

For your pledge of $250, we will send you a personalized thank you card written and signed by our founder in addition to a sample of our Carefree You hair styling gel. 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

WHAT YOU'LL RECEIVE:

- Thank You Card

- Product Sample 

7 Supporters
Select this reward
500.00 USD
CAZZA WEBSITE FEATURE

Early supporters are the key to success for early-stage companies and your support doesn't go unnoticed. Your support helps Cazza reach important milestones and in this case, it's helping us gear up for our first product launch. 

With this contribution, we want to celebrate and highlight YOU for supporting and backing US by featuring your name on our website alongside other early Cazza supporters. The momentum that your word of mouth provides will help us to transform the lives of our customers.

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Website Feature

- Thank You Card

- Product Sample

3 Supporters
Select this reward
1,000.00 USD
CAZZA LAUNCH DINNER PARTY

Community is a key pillar of our brand as we wouldn't have gotten this far without the help of our friends and family. You're invited to join us for our brand launch dinner party!

When we launch, we'd love to celebrate the launch of Cazza with you and there's no better way to do it than by hosting a curated dinner party! You'll get to mingle alongside our founder, trusted advisors, influencers, and industry thought leaders.

 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Cazza Launch Dinner Party 

- Website Feature

- Thank You Card

- Product Sample

1 Supporter
Select this reward
5,000.00 USD
NAME A FUTURE CAZZA PRODUCT

Have you always dreamed of being a part of something bigger? Are you looking to make a lasting impact and leave behind a legacy? Now is your chance! You'll get the opportunity to leave your mark and collaborate with our team to name one of our future products down the line. 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Name A Future Product 

- Cazza Launch Dinner Party 

- Website Feature

- Thank You Card

- Product Sample

0 Supporters
Select this reward
10,000.00 USD
CAZZA STRATEGIC MEMBER

As a strategic member, you'll join our quarterly strategy meetings with our founder and team of advisors. We will cover product development & innovation, marketing, partnerships, and go over important brand moments & milestones.

By being on the ground floor with us,  you'll have skin in the game as we grow and scale the brand. 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Cazza Strategic Member

- Name A Future Product 

- Cazza Launch Dinner Party 

- Website Feature

- Thank You Card

- Product Sample

 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

39 Supporters
Select this reward
250.00 USD
THANK YOU CARD + PRODUCT SAMPLES

We are on a mission to redefine beauty. By contributing $250, you are committed to joining us on the journey to evolve beauty conversations and representation. 

For your pledge of $250, we will send you a personalized thank you card written and signed by our founder in addition to a sample of our Carefree You hair styling gel. 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

WHAT YOU'LL RECEIVE:

- Thank You Card

- Product Sample 

7 Supporters
Select this reward
500.00 USD
CAZZA WEBSITE FEATURE

Early supporters are the key to success for early-stage companies and your support doesn't go unnoticed. Your support helps Cazza reach important milestones and in this case, it's helping us gear up for our first product launch. 

With this contribution, we want to celebrate and highlight YOU for supporting and backing US by featuring your name on our website alongside other early Cazza supporters. The momentum that your word of mouth provides will help us to transform the lives of our customers.

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Website Feature

- Thank You Card

- Product Sample

3 Supporters
Select this reward
1,000.00 USD
CAZZA LAUNCH DINNER PARTY

Community is a key pillar of our brand as we wouldn't have gotten this far without the help of our friends and family. You're invited to join us for our brand launch dinner party!

When we launch, we'd love to celebrate the launch of Cazza with you and there's no better way to do it than by hosting a curated dinner party! You'll get to mingle alongside our founder, trusted advisors, influencers, and industry thought leaders.

 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Cazza Launch Dinner Party 

- Website Feature

- Thank You Card

- Product Sample

1 Supporter
Select this reward
5,000.00 USD
NAME A FUTURE CAZZA PRODUCT

Have you always dreamed of being a part of something bigger? Are you looking to make a lasting impact and leave behind a legacy? Now is your chance! You'll get the opportunity to leave your mark and collaborate with our team to name one of our future products down the line. 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Name A Future Product 

- Cazza Launch Dinner Party 

- Website Feature

- Thank You Card

- Product Sample

0 Supporters
Select this reward
10,000.00 USD
CAZZA STRATEGIC MEMBER

As a strategic member, you'll join our quarterly strategy meetings with our founder and team of advisors. We will cover product development & innovation, marketing, partnerships, and go over important brand moments & milestones.

By being on the ground floor with us,  you'll have skin in the game as we grow and scale the brand. 

This contribution is a token of your belief in our brand, business, and also our commitment to social impact by supporting youth transitioning out of foster care.  

 

WHAT YOU'LL RECEIVE:

- Cazza Strategic Member

- Name A Future Product 

- Cazza Launch Dinner Party 

- Website Feature

- Thank You Card

- Product Sample

 

0 Supporters
Select this reward