We are raising money to launch buylatina.com - The Latina Marketplace (TM), a global trade tool that will help promote and expand products and services produced and offered by Latina entrepreneurs and small businesses in the US selling to the general market domestically and internationally.
The money we collect with this campaign will cover approximately 1/3 of the project website -approx total cost of $40,000- and will allow us to start building a part-time team and vendors directory.
YOUR CONTRIBUTION IS VERY IMPORTANT BECAUSE WE HAVE MAJOR DONORS WAITING TO MATCH YOUR CONTRIBUTION. PLEASE BACK OUR CAMPAIGN!
Latinas in Business Inc. is a national initiative that advocates for the economic empowerment of the Latina working woman.
“Through this initiative, I help women accomplish their goals while avoiding the obstacles and challenges I had to face when I began my business over 20 years ago. They can start their journey to success by taking control of their own story and network to achieve their career or business goals.” Baumann said.
Latinas in Business Inc. is an initiative of Susana G Baumann, a multicultural expert, award-winning business writer, public speaker and published author, founder and former Director of LCSWorldwide Multicultural Marketing Communications.
Susana G Baumann, LatinasinBusiness.us (center) with 2016 Pitch your Business Competition participants. (L to R) Lu Camarena Meshulam, LuMesh; Nelly Reyes, freshie; Susana Salazar, Really Natural by Sue; Maggie Casera, House of MC; Jennagloria Pacheco, Sweet Glori's Desserts, and Hipatia Lopez, Empanada Fork.
In 2014, at 64 years old and with little knowledge of digital technology, Baumann launched LatinasinBusiness.us, an online digital platform dedicated to provide resources, information and promotion to Latinas.
The initiative so far has been financed with Susana's own initial capital investment of approximately $20,000, and Susana working innumerable hours to grow and promote the initiative.
This year's goals:
1. Convert Latinas in Business in an autonomous financial entity with its own resources and its own team.
2. Launch buylatina.com - The Latina Marketplace (TM).
3. Continue to mentor, promote and connect Latinas through networking events and social media.
Latinas face more cultural challenges and obstacles than other minorities. Through many years of self-experience as a business owner and informal research of Latina-owned small businesses and aspiring Latina leaders in the workplace, Baumann realized the root of these challenges rely on Latinas working in isolation and the reluctance to reach out and ask for help –networking, mentoring, coaching and the like.
With this idea in mind, LatinasinBusiness.us was born.
Susana G Baumann, (Center) with members of the Latino Networks Coalition and Pulitzer Prize winner Junot Diaz at Dreams Project Fundraiser in NYC.
“For over 20 years, I worked in isolation building my own business and making every mistake in the book. Despite all odds, I was extremely persistent and had a clear vision of my business purpose. I am a Latina immigrant, a single mother, and I consider myself a success story.
Now I’m ready to pass my legacy onto young Latinas who want to start and grow their own businesses and also to all women who want to climb the leadership ladder in every environment: corporate, non-profit or running for office. We are here for them,” Baumann said.
“At LatinasinBusiness.us, we want to change the narrative of who Latinas are, hard-working women and mothers building a community around them every day. We want to bring their stories to the forefront as we do in our LatinasinBusiness.us website and the Latina SmallBiz Expo & Pitch Your Business Competition,” Baumann said.
- Free promotion of Latina small businesses - 5 employees or less (promotional campaigns for over 90 Latina small businesses)
- Featured over 40 Latinas in the workplace who play a significant role in advancing the economic empowerment of the Latino community.
- Created following and engagement in three social media channels (Twitter, Facebook and LinkedIn) with organic growth of over 30K followers.
- The annual Latina SmallBiz Expo & Pitch your Business Competition is a unique opportunity to bring together this growing market with great purchasing power while extending companies' Community Social Responsibility (CSR) in the communities they serve.
- The Pitch Competition has gathered over 49 applicants, 19 Semi-finalists and 3 Winners.
- 37 Paid Main Sponsors & Supporters including national and regional banks, financial institutions, national corporations in food and beverage, cosmetics and more.
- 40 Strategic Promotional Partners and Media, 46 Paid Exhibitors (2017 only) and sold out 2 weeks in advance with 300+attendees (2016 & 2017).
- In 2017, we donated the total tickets purchased ($2000) to the Hispanic Federation for Puerto Rico and Mexico Disaster Relief.
Susana G Baumann (L) with Yvonne Garcia, National Chairwoman of ALPFA (Association of Lation Professional for America) at the 2017 50 Most Powerful Latinas event in NYC.
"Susana Baumann is one of the most inspirational individuals I have met throughout my career. Her work ethic and influence are unmatched as she clearly demonstrates talent to help individuals navigate through any complex situation while developing their leadership skills. She leads with integrity and passion, a combination that has been key to her success! With today's environment becoming increasingly complex, have a leader as Susana is critical to the continued success of our community."
Yvonne Garcia, National Chairwoman ALPFA
(L to R) Maria de Los Angeles Corral, Excellence in Education; Alicia Garcia, Reuters; Charles Neugebauer, Univision; Jessica J Asencio, Chairwoman, Latino Networks Coalition; Susana G Baumann and Tathiana Carrasco, Latinas in Business Inc. at the "Banking on Latinos for Growth: Breaking the Code" event organized and co-sponsored by Latino Networks Coalition, Univision and JPMorgan Chase & Co.
“LatinasinBusiness.us is dedicated to Latina business owners —one of the fastest growing business communities in the U.S. Their commitment to supporting Latinas build their businesses through leading conferences, workshops and training is unparalleled. The mentorship model and valuable strategic planning capabilities enable their members to thrive. The quality of the articles, content and resources published on their portal is exceptional. Susana Baumann has developed an extraordinary community of leaders committed to their mission. The Latino Networks Coalition proudly supports LatinasinBusiness.us.”
Jessica K Assencio, Chairwoman, Latino Networks Coalition
Thank you for your support!