Buttercup Bodywear: Performance Fashion
Say HELLO to Buttercup Bodywear and bye-bye to your BRA! We make modern luxe streetwear with the Power Perfector base layer built right in!
Project Description
Buttercup Bodywear is a line of modern luxe essentials featuring a built-in "BRA"! The "bra" is actually our signature Power Perfector performance layer seamlessly integrated into all our tees, tanks and dresses.
Buttercup is all about freeing women from their uncomfortable bras.
It's a REVOLUTION.
Let's face it — getting dressed is a pain in the butt. With Buttercup Bodywear, we promise you: no more hunting for the right bra, no more wearing a bra that you can't wait to rip off your body, no more dueling bra straps, cup spillage or back fat rolls.
We have taken the best technology from shapewear and activewear and married it with our modern, everyday street style featuring our luxurious modal lycra jersey, which flows over the body. All our styles are meticulously designed to accentuate the good and camouflage the not-so-good: underarm creases and back fat! Booty coverage included — perfect with leggings. All our tees, tanks and dresses feature our Power Perfecting base layer.
Now, there is no need to wear a separate bra.
The Power Perfector is a fully integrated boob and back perfecting base layer that covers the same area as your classic racerback sports bra. We use superfine power mesh, removable cups, a breathable center panel and curved construction to provide support to your girls with no underwire, no hardware and no separate straps to mess up your smooth flawless look.
"The Freedom High Neck tank in black is our super flattering hero product featuring a rounded high neck, a racer back and our signature support layer – the Power Perfecter. Cut to be slimming on the body in luxurious jersey, it’s long enough to cover your booty and it’s killer with leggings. Of course, no bra required!" Sheila
"The Freedom Slip dress is our go to favorite on warm days with sandals and cool nights as a layering piece with leggings and a sweater! It features, a racer back and our signature support layer – the Power Perfecter. Of course, no bra required!" Sheila
SIZING CHART
Sizing Based on Your Bra Size.
S: 32B – 32DD and 34 A-B
M: 34 C-DD and 36A-B
L: 36 C-DD and 38 A-C
XL: 38 Full C-DD and 40 B-DD
** If you prefer a snugger fit you may want to size down one size if you are close to the cutoff size.
Sheila has turned her focus to fashion to solve a problem. After earning her MBA at U of Chicago, she spent 15-plus years in consumer products marketing and new product development, including stints with Procter & Gamble and Foote, Cone & Belding. This experience gave her the expertise she needed to create Buttercup Bodywear — a line of Performance Fashion for Life.
Are you ready to say BYE-BYE to your BRA and HELLO to BUTTERCUP?
Join the REVOLUTION!
Updates
The Campaign FAQs
Frequently Asked Questions:
You get 1 Freedom Racer Back tank in black in the size of your choice and you put $40 towards our product development. You will be helping us develop and launch your favorite new sleepwear featuring built-in support, super cute modern styling and uber soft fabrics.
1. ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART on campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
Help us continue to create great products that support women in comfort and style! We will give you our love and a #socialshoutout featured in an instastory (no clothes - crazy talk but we love ya!)
Get the Freedom Racer Back Tank in Black
The hero of our Essentials Collection, The Freedom Racer Back tank in black is our super flattering go anywhere top. It features a rounded high neck, a racer back and our signature support layer – the Power Perfecter. Cut to be slimming on the body, in luxurious jersey modal, it is long enough to cover your booty and is killer with leggings or skinny jeans. And, of course, no bra required. Enjoy 17% off during our iFW campaign.
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
You get 1 Freedom racer back tank in black in the size of your choice and you put $40 towards our product development. You will be helping us launch a sleepwear solution with support and expand our size range to serve women with busts larger than a DD!
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
Be a member of our Product Development team! If you bigger than a DD cup this might be the perfect option for you. Our line currently fits women up to a 38/40 DD. Our first line extension will be to extend our offering to support women bigger than a DD, no matter what your band size - 32 to 42. As a member of the Product Development team, you will be a product tester and provide valuable insight into our next product launch. You will receive at least one sample top - the Bra-Volution II Tank!
You get one of each!
The Freedom Racer Back tank in black is our super flattering go anywhere top.
The Freedom Slip Dress in black is our favorite go to on warm days and cool nights!
Both the tank and the dress feature a racer back and our signature support layer – the Power Perfecter. Cut to be slimming on the body, in luxurious jersey modal. And, of course, no bra required.
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
6 hours of design and development work that gets you a 2-4 page website powered by Shopify using a beautiful Shopify theme.
The site will include a home page, a contact page and a shop page. Other page can be an About page or press page. The Shop page will be ready for you to input your products or services for sale. Complimentary brand logo and color palette assessment will be conducted first. If logo design or redesign is needed, resources can be provided for an additional fee. Design and development fees do not include: photography, stock photos or photo usage fees, website hosting, Shopify platform or Shopify theme costs.
A true lifesaver - 1 piece and done - the Freedom slip dress has our signature Power Perfecter layer to lift and hold your bust and smooth your back. No need for a separate bra, this dress performs. Body flattering silhouette with a empire waist cut that edges down to the natural waistline to draw the eye up and in. Short enough to wear over leggings or skinny jeans and long enough to wear alone with a pair of sandals. Dress it up or dress it down, this slip dress is a perfect travel partner. As always, made in our signature super soft modal jersey with a touch of lycra for memory and a no sag fit.
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
Second installment on website project. Both must be purchased before delivery of site.
Rewards
You get 1 Freedom Racer Back tank in black in the size of your choice and you put $40 towards our product development. You will be helping us develop and launch your favorite new sleepwear featuring built-in support, super cute modern styling and uber soft fabrics.
1. ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART on campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
Help us continue to create great products that support women in comfort and style! We will give you our love and a #socialshoutout featured in an instastory (no clothes - crazy talk but we love ya!)
Get the Freedom Racer Back Tank in Black
The hero of our Essentials Collection, The Freedom Racer Back tank in black is our super flattering go anywhere top. It features a rounded high neck, a racer back and our signature support layer – the Power Perfecter. Cut to be slimming on the body, in luxurious jersey modal, it is long enough to cover your booty and is killer with leggings or skinny jeans. And, of course, no bra required. Enjoy 17% off during our iFW campaign.
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
You get 1 Freedom racer back tank in black in the size of your choice and you put $40 towards our product development. You will be helping us launch a sleepwear solution with support and expand our size range to serve women with busts larger than a DD!
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
Be a member of our Product Development team! If you bigger than a DD cup this might be the perfect option for you. Our line currently fits women up to a 38/40 DD. Our first line extension will be to extend our offering to support women bigger than a DD, no matter what your band size - 32 to 42. As a member of the Product Development team, you will be a product tester and provide valuable insight into our next product launch. You will receive at least one sample top - the Bra-Volution II Tank!
You get one of each!
The Freedom Racer Back tank in black is our super flattering go anywhere top.
The Freedom Slip Dress in black is our favorite go to on warm days and cool nights!
Both the tank and the dress feature a racer back and our signature support layer – the Power Perfecter. Cut to be slimming on the body, in luxurious jersey modal. And, of course, no bra required.
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
6 hours of design and development work that gets you a 2-4 page website powered by Shopify using a beautiful Shopify theme.
The site will include a home page, a contact page and a shop page. Other page can be an About page or press page. The Shop page will be ready for you to input your products or services for sale. Complimentary brand logo and color palette assessment will be conducted first. If logo design or redesign is needed, resources can be provided for an additional fee. Design and development fees do not include: photography, stock photos or photo usage fees, website hosting, Shopify platform or Shopify theme costs.
A true lifesaver - 1 piece and done - the Freedom slip dress has our signature Power Perfecter layer to lift and hold your bust and smooth your back. No need for a separate bra, this dress performs. Body flattering silhouette with a empire waist cut that edges down to the natural waistline to draw the eye up and in. Short enough to wear over leggings or skinny jeans and long enough to wear alone with a pair of sandals. Dress it up or dress it down, this slip dress is a perfect travel partner. As always, made in our signature super soft modal jersey with a touch of lycra for memory and a no sag fit.
#1 ENTER YOUR SIZE for the tank in the text box "Note to Entrepreneur" during check out. See SIZING CHART in campaign page.
#2 TIP IS NOT NECESSARY. To OPT OUT just select "Other" from pull down menu and enter 0.00 dollars.
Second installment on website project. Both must be purchased before delivery of site.