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Building a Wellness Community for Dogs & Humans

Learn, Play, and Drink Your Way to Healthier & Happier Relationships with Your Dogs.

$1,135
pledged of$12,000 goal
18
102Days Left
Fund it
Campaign Ends on August 30, 2022

Project Description

Indoor Outdoor Beer Hall Dog Park - Morty's

 

Morty’s Bark & Brew is built on a holistic health and wellness philosophy that will shape a safe, engaging social space for people to bond with their dogs. And that space is an indoor-outdoor beer hall dog park. (Yes, it’s as cool as it sounds!) At its core, Morty’s is a community of support that builds healthy and happy relationships between dogs and their humans through education, fun, and (of course) beer! 

Mission

Founder Air Gustafson started Morty’s Bark & Brew to help people connect more deeply with their dogs by becoming more educated and engaged dog parents. Years ago, Morty, Air’s dog and soulmate survived a scary, near-death experience that opened Air’s eyes to a holistic health and wellness approach that has since then enriched both of their lives. Morty is now 11 years old and THRIVING!

Air is committed to sharing everything she has learned in order to help dogs in her backyard and beyond to make a BIG impact:

  • LOCAL IMPACT: Morty’s brick-and-mortar location will foster social learning and safe fun for dog parents and their pups and features local brews that support the rich community of independent breweries and dog companies in the Twin Cities.

  • NATIONAL + INTERNATIONAL IMPACT: Morty’s gives back to local and international organizations through merchandise sales and digital engagement on the Morty’s Bark & Brew website. Activities like signing up for email help feed hungry and injured dogs.

Fostering social learning at home to raise funds that save animals around the world.
 

Location + Offerings

We’re NOT your typical dog park or brewpub. Here’s how Morty’s Bark & Brew is different:

  • SAFETY FIRST: Morty’s will require a pre-visit screening process that includes an orientation to learn about the community and space rules. 

  • ENGAGEMENT: This isn’t a place to just let your dog loose and stare at your phone! Morty’s will feature game days, training opportunities, a photo booth, and other fun ways for people to actually spend time with their dogs in a social setting.

  • STAFF: They’re not babysitters, they are trained “Morty’s Coaches” who will be available to help you learn and engage onsite, answering questions or helping you teach your pup a new trick or skill.

  • COMMUNITY: Morty’s is membership-based to give it a private community feels where other dog parents will be in the community with other health-focused owners. While everyone is welcome to visit, special events and opportunities will be offered for members to help them bond too!

  • STORE: An onsite store will offer healthy food, toys, and other products for dogs that are made locally and align with Morty’s holistic philosophy.
     

Taproom vision
 

IFW Funds Plan

Morty’s Bark & Brew is in the process of securing property for its indoor-outdoor beer hall dog park located in the Twin Cities of Minneapolis and St. Paul, Minnesota. Funds raised from this campaign will go toward adapting the space to meet the safety standards of Morty’s Bark & Brew.

Meet the Founder

Air Gustafson was born and raised in Northern Thailand and has loved animals (especially dogs) since she was young. But she didn’t know just how much until April 2011, when a young rambunctious little mutt named Morty picked Air to be her mama.

Air’s background includes a Bachelor of Fine Art (Computer Art) degree, which allows her to create something beautiful out of nothing and appreciate the beauty of the unknown. She later earned a Master's Degree in IT Security, providing her with a solid understanding of the importance of a “safety first” culture.

Being a mechanical designer has given Air an eye for detail and precision. She has served as a liaison between multiple ongoing large construction projects and corporate business services. Air uses her keen observation skills and influencing ability to harness the power of collaboration and teamwork. 

Founder

 

 

The Campaign FAQs

Frequently Asked Questions:

  • Where is the location of Morty's Bark & Brew?
    • We are coming soon to the Twin Cities of Minneapolis & St. Paul, MN - somewhere in the north metro area!
  • When will you be open?
    • In late 2022.
  • How does a daily pass work?
    • We go old school. It is a punch card. One punch per dog per visit. For example,  you can use the same card for a total of 4 separate visits for one dog. Or a total of 2 separate visits for 2 dogs.  Make sure to bring your pass each time when visiting Morty's. 
  • I choose a membership package, why do I still get a daily pass?
    • We don't skim on our funders. Plus, it's our quirky way to add a little love & spreading joy. You can offer the daily pass as a gift to your friend (who unfortunately missed out on this campaign). Or keep it for yourself. We don't judge.
  • How do I get early access to everything?
    • We will bark at you via email. 
  • I can't make it to the soft opening, can I give the invite to my friend?
    • Sure thing. The soft invite is totally transferable, but not refundable. Just make sure to bring the Invite card with you to gain entrance. 
  • How does a membership work?
    • You need a membership for each of your dogs to use our indoor and/or outdoor parks. Your dog DOES NOT need a membership to hang out with you in our bar/lounge area. You DO NOT need a membership to hang out, learn, play and drink at Morty's.
  • What are some of the perks of being Morty's member?
    • We are membership-based giving you a private community feels where you will be in the community with other dog lovers, beer enthus, and health-focused people. Plus your dog gets to brag about it.
  • When can I start using my daily pass and/or membership?
    • The clock starts on the Grand Opening day for both membership and daily passes. Daily Passes are valid one (1) year after the Grand Opening. And you will be notified via email well in advance when the ribbon cutting is happening!
  • When will you ship my rewards?
    • Trick question. Lots of things are subject to vendor availability. We will be sure to keep you in the loop as soon as we start shipping.
  • I moved out of the state, what should I do with the membership?
    • Shift happened! We understand. You can cancel or transfer to your favorite friend.
  • My dog passed away, what should I do with the membership?
    • We are so sorry to hear that. Tell us what you what, cancel, or transfer, and we'll make it happen.
  • How do I contact you?

 

Njeri Maxwell
05/13/2022
Monetary Contribution
$25
03/22/2022
Strut In Style!
$100
Rafe Redmond
03/16/2022
Strut In Style!
$100
Steve
03/15/2022
Monetary Contribution
$20
Susan Murray
03/10/2022
Thanks for Supporting #mortysbarkbrew
$30
Katie Walter
03/10/2022
Strut In Style!
$100
SuzeD
03/09/2022
Thanks for Supporting #mortysbarkbrew
$30
03/08/2022
Monetary Contribution
$50
J&D
03/05/2022
Monetary Contribution
$100
Audra Robinson
02/23/2022
Strut In Style!
$100
Monetary Contribution

Just Because I Care

9 Supporters
Select this reward
30.00 USD
Thanks for Supporting #mortysbarkbrew
  • Four (4) Daily Passes for Dogs
3 Supporters
Select this reward
50.00 USD
Let's Celebrate!
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
1 Supporter
Select this reward
80.00 USD
Tee Tee
  • Represent Morty's Bark & Brew in this dope tee (One Tee)
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
0 Supporters
Select this reward
150.00 USD
Stroll In the Park!
  • One (1) Month Membership for One (1) Dog
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
200.00 USD
Stroll In the Park...For Two!
  • One (1) Month Membership for Two (2) Dogs living in the same household 
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
250.00 USD
Zoomie!
  • Three (3) Month Membership for One (1) Dog
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
300.00 USD
Zoomie...For Two!
  • Three (3) Month Membership for Two (2) Dogs living in the same household
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
400.00 USD
Me So Happy!
  • One (1) Year Membership for One (1) Dog
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
500.00 USD
Me So Happy...for Two!
  • One (1) Year Membership for Two (2) Dogs living in the same household 
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

9 Supporters
Select this reward
30.00 USD
Thanks for Supporting #mortysbarkbrew
  • Four (4) Daily Passes for Dogs
3 Supporters
Select this reward
50.00 USD
Let's Celebrate!
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
1 Supporter
Select this reward
80.00 USD
Tee Tee
  • Represent Morty's Bark & Brew in this dope tee (One Tee)
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
0 Supporters
Select this reward
150.00 USD
Stroll In the Park!
  • One (1) Month Membership for One (1) Dog
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
200.00 USD
Stroll In the Park...For Two!
  • One (1) Month Membership for Two (2) Dogs living in the same household 
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
250.00 USD
Zoomie!
  • Three (3) Month Membership for One (1) Dog
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
300.00 USD
Zoomie...For Two!
  • Three (3) Month Membership for Two (2) Dogs living in the same household
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
400.00 USD
Me So Happy!
  • One (1) Year Membership for One (1) Dog
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward
500.00 USD
Me So Happy...for Two!
  • One (1) Year Membership for Two (2) Dogs living in the same household 
  • One (1) Premium Tote

Plus everything in the Strut in Style package is listed below.

  • Represent Morty's Bark & Brew in this dope tee (one Tee)
  • One (1) Bandana
  • Four (4) Daily Passes for Dogs
  • One (1) Branded Pint Glass
  • Exclusive Invite to Soft Opening 
  • Early Access to Everything
0 Supporters
Select this reward