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Brilliant You Denim

JEANS THE WAY THEY SHOULD FIT AND FEEL | REBUILDING MANUFACTURING IN AMERICA

$861
pledged of$25,000 goal
12
71Days Left
Fund it
Campaign Ends on December 31, 2020

Project Description

WHAT WE DO

Brilliant You Denim design, manufacture, and distribute all day comfort, exceptional fit, and unprecedented versatility jeans to accommodate every season of life. Made in Greensboro, NC by the first black female jeans manufacturing company in the USA. Our vision is to help rebuild manufacturing capable in America. 

 

THE TWO-FOLD PROBLEM

First, outsourcing jobs to other countries affects the US economy.  The main negative effect is it increases US unemployment.  As of January 2020, there were 14.3 million outsourced jobs to other countries.

Second, it is very costly, time consuming, and discouraging to find the right jeans fit that accommodate and flatter our bodies as we move thru different seasons of life.  And, if your budget does not allow you to pay over $100 for a premium pair of jeans, things can get rather frustrating.

OUR SOLUTION

First - our outsourcing solution: One of the most challenging areas of a small business that provides a product is figuring out how to get it made.  Making the decision to build our own jeans brands was one of the toughest decisions made in the early years.  During our evaluation period, we did consider several companies in China that wanted to make our jeans brands. However, as the founder, I have not had an easy life.  I have had to work very hard, be discipline, and drive myself to see beyond obstacles and roadblocks. Embracing this mindset, I set up the company’s manufacturing facility because I believe in the vision of rebuilding manufacturing in America.

 

Second – our jeans solution: In 2019, the worldwide denim market size was a $128 billion industry; and still growing.  The industry is extremely competitive.  This means that any new brand entering this market must have a very clear advantage over the many competitors.  Our team have pioneered an innovation enhancement concept based upon bodily changes.  Sometimes, these changes can be caused by enjoying a great meal, fatigue after working all day, or monthly cycles for women.  Other times, body changes can occur from certain life experiences such as motherhood, mid-life changes, or health related.

The enhancement innovation is object shaped very stretchy fabric sewn directly into the seams of the jeans where the body typically experience changes. This solution allows the jeans to conform to your unique body changes, which increase comfort and fit throughout the day.  And since the enhancement material is very stretchy, our solution will also accommodate changes associated with life experiences. The truly fun aspect of our solution is that you get to personalize your jeans with the enhancement options and choosing your front pocket inside lining color.

One of the greatest assets a small business have is their unique ideas and innovative methodology to produce their products and/or services.  In the early years, we were faced with a very critical decision of whether to protect our enhancement concept.  We could not find evidence that the concept had been implemented by any other jeans manufacturer.  So we decided to move forward and worked with a patent attorney to submit the application…quite the learning journey.  But, after a long 4-year application process, the USPTO confirmed that the enhancement concept was original and issued the company design patents for our jeans brands.

Our brands incorporate enhancement fabric as following:  a) Classic 2 Style: outer thigh; b) Classic 3 Style: outer thigh and inner thigh/seat; c) Classic 2 Jegging Style: outer thigh and bottom leg; and d) Classic 3 Jegging Style: outer thigh, inner thigh/seat, and bottom leg.   

CLASSIC 2 PRODUCT STYLE

 

CLASSIC 3 PRODUCT STYLE

 

CLASSIC 2 JEGGING PRODUCT STYLE

       

CLASSIC 3 JEGGING PRODUCT STYLE

 

        Our brands are for women and men that live, work, and play in denim.

        Needing an affordable comfortable pair of jeans providing exceptional

        fit all-day long, for every season of life, and made in the USA.

 

OUR INSPIRATION

Our team is uniquely qualified to deliver on our brand promise. As the founder, I live in jeans. When my body started on the long 10-year journey of frequent body changes, this experience was definitely unpredictable.  The reality of finding a pair of jeans to accommodate this unpredictability became more and more frustrating. And equally discouraging, I could not find any premium custom jeans made in the USA for under $100.

Therefore, utilizing my over 25 years as an Electrical Engineer solving complex design, manufacturing, and technology problems, I started Brilliant You Denim company.  Now, our North Carolina team includes 7 employees performing product development, manufacturing and distribution of our jeans brands.

We have developed a fully integrated Product Development Life-cycle that we utilize as a benchmark to identify areas of improvement. Our highly skilled workforce has had a passion for fashion and sewing since childhood.  We challenge ourselves to stay informed on the most robust techniques and best practices for sewing seams, stitches, constructing folds, overlays, etc. that will add quality and reliability to the end product.  We take great pride and care in producing an American made product on our soil.

 

WHY CROWDFUNDING

Having the courage to pursue an idea not directly related to my academic training and professional experience have been one of the most challenging endeavors in my life.  On the other hand, it has been one of the most rewarding.  Up to now, I have used my personal savings and money earned as I continue to work as an Engineering contractor. This approach, allowed me to avoid going into debt while I figure out the startup phase, get the manufacturing infrastructure in place, and determine long-term growth strategy for the business.   The company is now ready to scale.

Our team believes that Crowdfunding is the optimum solution in helping to scale and position the company for its next growth stage.  We chose the iFundWomen Crowdfunding platform because of the Team’s dedication in helping women realize their aspirations.

We are raising funds because we believe our patented enhancement concept have the potential to revolutionize not only the denim industry, but also the way clothing in general is designed.  And, as the first black female jeans manufacturer in America, our goal is to be a role model to inspire others to be the change our fellow Americans need to see.   

Funds raised will be used to: 1) automate pattern cutting; 2) purchase raw goods for inventory; 3) purchase additional sewing machines to increase production capacity; 4) hire additional staff; and 5) expand our product offering. The first new offering will be a denim pencil skirt for women that will incorporate the enhancement concept. The new offering will be available before end of March 2021.

 

CONCLUSION

We have some really amazing and fun rewards for you to choose from! Have fun personalizing your jeans. Thank you so much for supporting Brilliant You Denim vision of rebuilding manufacturing and investing in America.

          ***********************************************************************

 

PERSONALIZING YOUR JEANS 

We will contact you for the below Items:

 

 

 

 

 

Jeans Denim Washes:  

Dark Indigo Blue:  76% Cotton/22% Polyester/2% Spandex | Shade: Dark Blue | Light to Medium Weight

Autumn Blue: 70% Cotton/28% Polyester/2% Spandex | Shade: Medium Blue | Medium Weight

Enhancements Fabric:  Solids and Prints: 90% Poly/10% Spandex | Denim Wash: Same as the Jeans

 

 

 

The Campaign FAQs

Frequently Asked Questions:

What if I like to contribute more money but am interested in a particular reward?

  • There is an option to donate an open value amount by selecting the “Monetary Contribution” reward. And, if you want to also purchase the jeans, you can select a specific “Product Style” and/or Package reward of your choice.

When can I expect my products to arrive?

  • This depends upon when you place your order(s).  We will start making jeans as we receive the order(s).  This means you could receive your jeans before the Campaign ends!  Orders that are received by November 30th, our goal is to ship them by December 31st. 
  • For the Holiday Package and Corporate/Group Package, we will confirm shipping date within 24 hours after the orders are placed.

Besides donating, how else can I support you? 

  • The greatest need doing the Campaign is spreading the word.  Becoming a Campaign Ambassador is a win-win scenario.  You get 30% off all Jeans Product Styles. As a thank you for spreading the word to your network for 30 minutes per week for 3 weeks. Choose any 3 weeks during the Campaign that is most convenient for you.  Do let your network know they can support the Campaign and also get 30% off all Jeans Product Styles.

Where is my reward shipping from?

  • Our jeans brands are made at and shipped from the Greensboro, North Carolina manufacturing facility.

Why IFundWomen? 

  • There is a complete lack of funding options for women entrepreneurs. 72% of female founders cite lack of access to capital as the #1 barrier to starting a business. We chose the iFundWomen Crowdfunding platform because of the Team’s dedication in helping women realize their aspirations.

If I own a boutique or online ecommerce store, is wholesale purchasing available?

  • Yes.  The discount depends upon the quantity purchased.  Please contact us at customercare@brilliantyoudenim.com.  We will reply within 24 hours via email or phone call if you prefer. 

 

 

Jason Carter
10/14/2020
Classic 3 Product Style
$124
Hurley Hinshaw
10/12/2020
Monetary Contribution
$15
Sarah Davis
10/10/2020
Classic 3: Campaign Ambassador
$44
Kevin Jablonski
10/01/2020
Monetary Contribution
$200
Jason Carter
09/28/2020
Classic 3 Product Style
$62
Brenda Eldridge
09/25/2020
Classic 3 Jegging Product Style
$72
Brenda Eldridge
09/25/2020
Monetary Contribution
$50
Mary Roper
09/25/2020
Monetary Contribution
$50
Jerry Thao
09/24/2020
Monetary Contribution
$25
Sam Funchess
09/22/2020
Monetary Contribution
$100
40.00 USD
Classic 2: Campaign Ambassador

30% discount off Classic 2 | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will | Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
57.00 USD
Classic 2 Product Style

$57 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

1 Supporter
Select this reward
44.00 USD
Classic 3: Campaign Ambassador

30% discount off Classic 3 | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will | Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

1 Supporter
Select this reward
62.00 USD
Classic 3 Product Style

$62 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

3 Supporters
Select this reward
47.00 USD
Classic 2 Jegging: Campaign Ambassador

30% discount off Classic 2 Jegging | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will  |  Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
67.00 USD
Classic 2 Jegging Product Style

$67 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
51.00 USD
Classic 3 Jegging: Campaign Ambassador

30% discount off Classic 3 Jegging | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will | Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
72.00 USD
Classic 3 Jegging Product Style

$72 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

1 Supporter
Select this reward
1,000.00 USD
Holiday Package

20 pair of jeans  |  Any Jeans Product Style  |  Your choice of women and men

Additional Details:  Contribute now with option to delay ordering until December 31st  |  Shipping date confirmed within 24 hours after ordering

Jeans Personalization:  We will contact you via email for details

0 Supporters
Select this reward
5,000.00 USD
Corporate or Group Package

100 pair of jeans  |  Any Jeans Product Style  |  Your choice of women and men  |  Option to provide your organization logo and/or company colors for enhancement material 

Additional Details:  Contribute now with option to delay ordering until June 30, 2021  |  Shipping date confirmed within 24 hours after ordering

Jeans Personalization:  We will contact you via email for details

0 Supporters
Select this reward

Rewards

40.00 USD
Classic 2: Campaign Ambassador

30% discount off Classic 2 | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will | Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
57.00 USD
Classic 2 Product Style

$57 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

1 Supporter
Select this reward
44.00 USD
Classic 3: Campaign Ambassador

30% discount off Classic 3 | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will | Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

1 Supporter
Select this reward
62.00 USD
Classic 3 Product Style

$62 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

3 Supporters
Select this reward
47.00 USD
Classic 2 Jegging: Campaign Ambassador

30% discount off Classic 2 Jegging | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will  |  Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
67.00 USD
Classic 2 Jegging Product Style

$67 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
51.00 USD
Classic 3 Jegging: Campaign Ambassador

30% discount off Classic 3 Jegging | You spend 30 minutes/week for 3 weeks promoting the Campaign | Leverage our content at will | Your network can participate as well

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

0 Supporters
Select this reward
72.00 USD
Classic 3 Jegging Product Style

$72 per jean  |  10% discount on 2 or more

Additional Details:  Contribute now with option to delay ordering until November 30th

Jeans Personalization:  See the bottom of the pitch for Order details

1 Supporter
Select this reward
1,000.00 USD
Holiday Package

20 pair of jeans  |  Any Jeans Product Style  |  Your choice of women and men

Additional Details:  Contribute now with option to delay ordering until December 31st  |  Shipping date confirmed within 24 hours after ordering

Jeans Personalization:  We will contact you via email for details

0 Supporters
Select this reward
5,000.00 USD
Corporate or Group Package

100 pair of jeans  |  Any Jeans Product Style  |  Your choice of women and men  |  Option to provide your organization logo and/or company colors for enhancement material 

Additional Details:  Contribute now with option to delay ordering until June 30, 2021  |  Shipping date confirmed within 24 hours after ordering

Jeans Personalization:  We will contact you via email for details

0 Supporters
Select this reward