WHO IS MOORING ADVISORY GROUP?
Mooring Advisory Group (MAG) is a Boston-based, boutique consulting agency working hand-in-hand with local small to medium-sized businesses across industry, offering innovative Marketing, PR and Sales solutions that drive growth.
On an average day at MAG, you’ll find us grinding it out on client deliverables like social media management, press release writing, media pitching, event planning, ad consulting, email campaigns, prospecting, cold calling, the list goes on!
Our goal is to help small business owners & entrepreneurs analyze the larger picture—how are your Marketing and PR efforts actually tying to MEASURABLE revenue growth?
YOUR PODCAST HOSTS:
Nina Pfister, Founder & Principal
Nina brings entrepreneurial passion, expertise and hands-on experience to the table with professional experience in Marketing, Advertising, Public Relations, and Business Development. Nina specializes in designing strategic partnerships and ensuring each select brand is expertly grown and maintained across all platforms, including digital. She is a firm believer that face-time matters in business, so she'll never turn down a local coffee date!
Lauren Gill, Growth Consultant
Lauren offers more than a decade of professional experience working hand-in-hand with C-level executives on Sales and Business Development, Event Planning, Fundraising, Community Management, and Recruitment. Lauren thrives most when she's working alongside industry leaders to identify new opportunities for revenue growth. Whether it's planning a killer launch party, driving savvy social contests to land leads, or pitching to prospective buyers, Lauren's work has resulted in millions of increased revenue for clients and employers worldwide.
WHAT IS THE BOSTON KNOTLIGHT?
The Boston Knotlight is a live, monthly podcast hosted by Mooring Advisory Group that will launch in January 2018 to feature candid, inspirational interviews with Knoteworthy, local Femtrepreneurs on their journey to success—including business challenges, accomplishments, personal balance, and the importance of building a strong community.
Boston is the ideal city to launch a business! Tufts said it best, “With 100-plus colleges and universities, an unparalleled concentration of internationally renowned science and technology businesses, and a dynamic start-up culture fueled by ever-expanding venture capital resources, the Boston region is more than Silicon Valley East. Boston is home to the first officially designated Innovation Districts in the United States.”
That being said, the road to building a new business is bumpy. We're confident that every entrepreneur would agree, there are many unexpected twists and turns that arise along each unique journey, especially in the beginning. When you’re building something from scratch, you’re not only the big-picture visionary, you’re also the knitty-gritty-detail-doer. You have to create your mission AND execute it seamlessly.
Each monthly topical discussion will offer best practices on both personal and corporate brand development, increasing visibility through PR efforts, building a valuable following, plus professional sales tips to help you thrive as an emerging leader in Boston.
Whether your just getting started or you're already en route to greatness, this podcast will serve as a valuable tool to introduce you to the local women who are making it happen, and educational best practices as you embark on your own entrepreneurial adventure.
This is our city.
HOW WILL THE FUNDING BE CONSUMED?
We're raising funding to support our overhead expenses to produce the podcast that will launch in January 2018, not limited to:
- Professional microphones
- Podcast recording & editing software
- Private office space for live recording
- Podcast distribution
All donors will be listed on our thank you page, and we have a range of beneficial rewards for contributions at different levels.