Bloom Bras is now the most body inclusive sports bra line on the market covering 28C - 56L. One in three women experience breast pain when working out leading to many opting out. The average breast size has risen from a 34B to a 34DD in the past 20 years. The major brands – Nike, Lululemon, Athleta, Victoria Secret - only carry up to a D or DD leaving 70% of the active US female population unsupported. The sports bra simply does not cater to the well-endowed woman. That means a lot of ladies left in the dust of this $1.5 Billion category.
I brought together the minds from NASA, the shipping industry and a celebrity corsetry makers to address this as an engineering challenge. The Bloom Bra features patented lifting straps and cinching cups allowing the bra to customize to your body and exercise type. It has been designed without underwire, both for comfort and to address the health concerns. Working like a shelf to lift the breasts rather than squashing them, the Bloom Bra distributes weight throughout the back and sides rather than putting pressure over the shoulders and across the ribs, allowing for natural movement of the breast, uninterrupted circulation of the body’s essential systems and comfort. State-of-the-art compression materials and cooling, moisture-wicking power mesh combined with a reinforced front zipper to “lift, not squish”.
The reaction has been staggering. We have sold out several times and now have partnerships in play with Macy's, Universal Standard, Athleta to name just a few. I helped to build a sustainable factory which is now in full production. In addition, we are donating Bloom Bras to breast cancer survivors as we set our sights on creating a product to fill this underserved market.
The new product development pipeline includes channel and product expansion. Using the patented functionality, the next three major categories include pre- and post-maternity (4 million new moms annually), breast cancer survivors who have gone through non-elective reconstructive surgery (1 in 8 women) and the ever-growing active third generation (<20 million women). Using our patented adjustable lifting system, we will design beautiful, comfortable and safe solutions in sports bras, sleep shirts, tops and swim. Our add-on product, a cooling/heating regulator is built and ready to go as an accessory.
RESOURCES TO SCALE ARE OUR BIGGEST CHALLENGE TO MAKE OUR VISION COME TO LIFE!!!!