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BLACK LOVE MATTERS

Support a content powerhouse showcasing Black love and disrupting the wedding industry.

$1,444
pledged of$10,000 goal
19
134Days Left
Fund it
Campaign Ends on January 31, 2021

Project Description

WELCOME

SIGNATURE BRIDE is the only luxury bridal lifestyle platform for Black couples across the diaspora. Launched in November 2018, we’re determined to provide a safe and culturally relevant wedding resource, no matter who they choose to love.  

In the current sociopolitical climate, it’s more important than ever that underrepresented voices are celebrated and amplified. At SIGNATURE BRIDE we’re doing our bit to diversify the wedding industry and we’d welcome your help!

 

THE PROBLEM

What the world needs now is love, sweet love
It's the only thing that there's just too little of
What the world needs now is love, sweet love,
No, not just for some, but for everyone.

In 1965, Jackie De Shannon and Dionne Warwick separately released the timeless classic, What the World Needs Now is Love. The ballad is just as meaningful today as it was 55 years ago.

Getting engaged and married represents a significant milestone in life. Purchasing a newsstand publication,  identifying websites/social media platforms, and attending events to help guide, plan and celebrate this new chapter in life should be readily available for all.   

However, in the $80 billion wedding industry, the current representations in editorial and advertising are just for some and not everyone.  This void holds especially true for people of color, not only in the United States but across the African diaspora. Brands lack diversity and inclusion in their advertisements. Media outlets lack editorial cultural competency and diversity in their articles. 

It's rare to see Black or other minority women on the cover of mainstream bridal publications. Black brides and grooms have limited representation on bridal websites, advertisements and event programming. Yet, they have an undeniable buying power of $1.8 trillion and a significant influence on pop culture, fueling the global economy. 

Outspending the general market in 27 categories, Black women differ in how they communicate, shop and celebrate. As a consumer, they are receptive, influential and loyal to brands who are high-quality and inclusive. Passionate about being connected, Black consumers have adopted digital formats at a higher rate than the general population and have adapted the formats to provide a powerful platform to amplify their voices. 

Black women and men do not have enough choice in the current wedding market — and it is time to change that!
 

THE MISSION 

We represent the unique culture of Black brides who have been consistently overlooked and underrepresented. We are on a mission to change the narrative of Black love and marriage. 

SIGNATURE BRIDE provides inspiration and support for wedding planning and preparation, as well as content that deals with the core issues of relationships, marriage and family. As we grow, we will continue to share our content on our website and social media platforms, newsletters, podcasts and print. We’re not just interested in helping Black women plan their weddings, we want to support them in enjoying a healthy and happy marriage.

 

THE TEAM

Our small but mighty team consists of a veteran print media publisher, a digital media marketing powerhouse and some of the best freelance journalists, bloggers and thought-leaders in the industry. 

Through our print, digital, social media and virtual events we reach over 9.3 million people per month in 16 countries. 

 

RECENT PRESS & REACH

In 2020, we were featured in Heart & Soul, Trip Cast, Equally Wed and Chaundria TV for the creation of our Love Conquers All Wedding & Honeymoon Giveaway, a $10,000 COVID-19 wedding and honeymoon giveaway to help brides and grooms who were impacted by the pandemic with the financial and in-kind support of inclusive brands, including WebWedMobile, Fenty Beauty, Hitchswitch, ROAM Luggage and more.  

 

WE NEED YOUR HELP 

We’ve been overwhelmed by the demand for our content and are so proud of what we’ve achieved so far, but… we’re not done yet! We want to reach a wider audience, connecting Black brides-to-be across the world to the information and the resources they need and want.

The funds we raise will be used to:

  • Hire an editor to drive and expand the content of SIGNATURE BRIDE
  • Work with more writers of color to create engaging, relevant and fresh content
  • Bring photoshoots in-house, ensuring the Black models are featured in array of inclusive  fashion and beauty brands and destinations
  • Hire a contracted digital marketing strategist to expand our digital event offerings

Be part of the change to help diversify the wedding industry! 

 

 

 

Updates

The Campaign FAQs

Frequently Asked Questions:

Please send us your questions at info@signaturebride.net 

 

Lloyd Y
09/11/2019
Monetary Contribution
$40
Hugh Bugg
07/22/2019
Luxury Skin Care Set
$100
06/23/2019
Shout out to 3 million visitors!
$36
jim roeda
06/20/2019
Monetary Contribution
$100
FY
06/20/2019
Monetary Contribution
$500
Dan
06/19/2019
SIGNATURE BRIDE Tote Bag
$100
zissors
06/15/2019
Luxury Skin Care Set
$130
06/14/2019
SIGNATURE BRIDE Cocktail & Playlist
$50
ivy
06/13/2019
SIGNATURE BRIDE Mug
$25
BLANCA ESTELA LOPEZ
06/12/2019
SIGNATURE BRIDE Cocktail & Playlist
$50
Monetary Contribution

Just Because I Care

7 Supporters
Select this reward
25.00 USD
Down for the Cause

Supporters at this level will have their name listed on our website under our "Thank You" section. Your contribution will be used to help us hire more Black contributors and create interactive virtual events for Black brides and grooms.

50 Left
1 Supporter
Select this reward
250.00 USD
30-Minute Event Consultation w/Slomique

A 30-minute Video Consultation with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

5 Left
2 Supporters
Select this reward
500.00 USD
Celebrity Wedding Planner

2 x 1-hour Video Consultations with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

PLUS a tailored 14-page LOOKBOOK for your wedding or event that you can take to your venue and vendors. Included will be color scheme, floor theme, accessories, etc., all within your budget!

3 Left
0 Supporters
Select this reward
50.00 USD
Beats & Cocktails

Check out SIGNATURE BRIDE's customized playlist of the best songs for your wedding and/or event!  From old school to new school you'll certainly find your groove.

Plus, you’ll get the recipe for our signature cocktail, created in partnership with Local Choice Spirits, along with a gift certificate to enjoy your favorite SIGNATURE cocktails while you groove to the beat!

100 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

7 Supporters
Select this reward
25.00 USD
Down for the Cause

Supporters at this level will have their name listed on our website under our "Thank You" section. Your contribution will be used to help us hire more Black contributors and create interactive virtual events for Black brides and grooms.

50 Left
1 Supporter
Select this reward
250.00 USD
30-Minute Event Consultation w/Slomique

A 30-minute Video Consultation with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

5 Left
2 Supporters
Select this reward
500.00 USD
Celebrity Wedding Planner

2 x 1-hour Video Consultations with Celebrity Event Planner and SIGNATURE BRIDE’s own in-house wedding expert, SLOMIQUE HAWRYLO

PLUS a tailored 14-page LOOKBOOK for your wedding or event that you can take to your venue and vendors. Included will be color scheme, floor theme, accessories, etc., all within your budget!

3 Left
0 Supporters
Select this reward
50.00 USD
Beats & Cocktails

Check out SIGNATURE BRIDE's customized playlist of the best songs for your wedding and/or event!  From old school to new school you'll certainly find your groove.

Plus, you’ll get the recipe for our signature cocktail, created in partnership with Local Choice Spirits, along with a gift certificate to enjoy your favorite SIGNATURE cocktails while you groove to the beat!

100 Left
0 Supporters
Select this reward