black girls breathing™ creates space for Black womxn to manage their mental health via meditational breathwork. As seen in VOGUE, NYLON MAG, GOOP, MINDBODYGREEN, Well + Good, PopSugarFitness.
CHRONIC STRESS IS KILLING BLACK WOMEN.
Black women suffer from physical and mental ailments linked back to chronic stress more than any other group: heart disease, strokes, high blood pressure, ovarian, cervical and breast-cancer related fatalities, anxiety, depression, and reproductive system challenges. Breathwork is an active meditation used to help reframe the body’s response to trauma and triggers — and reduce chronic stress, anxiety, and depression.
Our community consists of Black women ages 18 to over 65. black girls breathing™ is the only organization introducing breathwork — a popular meditative healing technique in LA and NYC — to Black women specifically and with an emphasis on making our work accessible to our community.
OUR PIVOT & CROWDFUNDING MISSION
In May due to COVID19, we introduced a sliding-scale virtual breathwork circle series occurring twice per month. Participants were able to join from $0-$25.
However, due to the mental and emotional stress the Black community is currently experiencing, we want to be able to provide 100+ Black womxn per session the access to join our virtual breathwork circles for free for 1 year. Though recent donations from non-Black allies have covered 150+ slots for Black womxn in June, the work does not end in a month.
We want for those who need wellbeing support to have the continuous access and opportunity to do so; while still being able to operate and support the Black contractors and creatives we pay.
ABOUT OUR FOUNDER
Jasmine Marie is a breathworker and mindfulness practitioner. She's shared her work at organizations such as Harvard Business School, Columbia University, Cornell University, UCLA, NYU Stern amongst others. She has a past life in brand marketing (global haircare at Unilever), is the former founder of two creative consultancies and an alum of NYU Stern.
How will we spend this $50,000?
$25,000 will help cover our operational budget for 1 year and replace the income expected from paid participants in order to support several hundred no-cost participants per virtual breathwork session. We pay the Black people who work for us...that's the way it should be.
$10,000 will support our marketing budget. Currently, we increase brand awareness and engagement by running monthly Facebook and Instagram ads.
$15,000 will support our next tour. With Covid-19 wiping out our primary source of income to sustain our practice, we plan to recommence our in-person sessions in 2021. Our focus is on cities where Black women reside and live, not just popular wellness hot spots. In 2019, our 6-city tour, which sold out in every city, brought breathwork to 300+ Black women in Houston, Dallas, DC, NYC, LA, and Atlanta.
We appreciate your allyship and support as we do the work! Thank you for your contribution!