Launched in 2014 as the first Black woman-owned print fashion publication in US markets in years, belladonna magazine is not a trend.
In response to the current climate, a lot of brands and publications have populated their pages with more diversity than we have ever seen before. We have also witnessed a lot of those same brands being called out for inequity behind-the-scenes, because the thing is: equity in representation doesn't just mean brown faces splashed across covers and billboards. It means having women and women of color in leadership positions behind-the-scenes, and compensating them for their contributions.
Enter belladonna. We believe that the people who have power over the narrative are just as important as the story itself, which is why, since inception, our editorial team has been primarily composed of women and women-of-color. Equity in representation means women of cultural and physical diversity taking charge of what our stories look like. From the hair and makeup artists to the set designers, to our illustrators, to our art director, to our founding publisher herself, at belladonna magazine, we walk it like we talk it.
Named both for its Italian translation to "beautiful woman" and for the deadly nightshade, belladonna magazine exists to diversify print media both on the page and behind-the-lens. We believe that whimsy is vital, and we fight for joy, printing physical and cultural diversity while empowering independent creatives with access to resources they need to be great.
Our publication is for women who are infinitely powerful. We are for women who color outside the lines, who live out loud without apology, who live in vibrant color. When you support belladonna, you are literally and directly enabling women to take charge of our own narratives.
The world doesn't need another fashion magazine, but it absolutely needs more magazines that operate the way we do.
belladonna magazine: beautiful woman, deadly nightshade, either is appropriate.