Beetroot Market & Deli

A modern Jewish deli and specialty food store serving delicious, nourishing, and sustainable Jewish foods in Portland, Oregon.

Sonya
Lifestyle
$12,943
pledged of $50,000 goal
153
Backers
0
Days Left

Project Description

WHAT IS BEETROOT MARKET & DELI?  

Beetroot is a modern Jewish deli and specialty food store opening in NW Portland this August. 

We’ll be serving a wide variety of dishes and ingredients from across the Jewish diaspora - from lox, pastrami, and matzo ball soup to chicken schnitzel sandwiches, za’atar roasted vegetables, and tefteli (Russian meatballs) - all made from ingredients that are fresh and ethically sourced! 

WHY DID YOU START BEETROOT? 

Beetroot is my answer to the question of “What does the Jewish deli look like in the 21st century?” 

For me, that means we’re serving delicious and comforting foods that connect us to our histories and to one another. It means we’re using environmentally sustainable practices and ingredients, including lots of local produce, and ethically raised meat and fish. And it means using our business to support other small business owners who share our values, especially small producers, local farms, women-run, POC-run, queer-run, and immigrant-run businesses and artisans.

Beetroot isn’t just another restaurant, it’s a space to build community and celebrate Jewish foods and cultures.

The people of Portland are hungry for Beetroot! 

When we tell people we’re opening a Jewish deli, they tend to get emotional. Since we first started renovating our space, our neighbors have been basically knocking down our doors to ask us when we will be open. We get at least one email a week from someone who wants to tell us about their favorite Jewish foods and ask us to carry these hard-to-find dishes and ingredients. We’ve had numerous press opportunities and we’ve been booked regularly for catering since we launched our website. 

There’s nothing quite like Beetroot in Portland and we're so grateful for the enthusiasm we're receiving from our community.

WHO WE ARE 

Sonya Sanford, Owner & Executive Chef of Beetroot Market & Deli.

When I tell people that I’m starting a restaurant, the first thing people ask is “have you run a restaurant before?” To their surprise, the answer is no! 

I’m not your typical restauranteur, which is great, because Beetroot isn’t your typical restaurant. 

I grew up in Seattle as the child of immigrants from the Soviet Union. I began my culinary education with the cooks in my family - learning to pickle, preserve, garden and forage and to prepare the recipes that had been passed down for generations. Propelled by an appreciation for great food, I worked in restaurants while attending college in Portland, Oregon. In my early twenties, I moved to Los Angeles where I worked as a personal chef and caterer to Hollywood executives and producers, and later as a food stylist, culinary producer, and food writer. 

After years of people suggesting I open my own restaurant, I moved back to Portland in 2018 to start Beetroot. My deep ties to the Pacific Northwest, the relatively few Jewish restaurants here (and the growing demand), and the culture of care for quality food and ingredients made Portland the perfect place to bring my dream of a modern Jewish deli to life. 

Risa Lichtman, Chef de Cuisine

When I met Risa I knew right away that we shared a vision for what we wanted to create with Beetroot.

Risa has been cooking in restaurants throughout Portland, San Francisco & New York for over a decade, including Pizzeria Delfina, Blue Hill at Stone Barns, Sweedeedee, and Handsome Pizza. Most recently she launched the brunch program at The Sapphire Hotel. She started hosting pop-ups out of her home in 2011, treating diners to seasonal, multi-course, community-building dinners, which can still be found around Portland via Lepage Food and Drinks.  Her biggest efforts center on gathering community around food through pop-ups and fundraiser food events. She is passionate about using ingredient-driven food as a means of building community, a positive food culture, and sustainable food practices by dining together with intention.  

We’re excited to share with you the incredible menu and team we’ve been building together.

WE NEED YOUR SUPPORT!

We’re really excited about building a business that embodies our values. 

That means sourcing high-quality, ethically produced ingredients, supporting POC-run, immigrant-run, Queer-run, and women-run small businesses, paying our staff a living wage, and creating a comfortable, safe and welcoming environment. 

We’re looking for your support in our final push to open our doors and make sure that we can put our values into practice in a financially sustainable way! 

Any amount that you can contribute will help.

Having support from our community means so much to me, and I can’t wait to return the favor. 

 

Song "Kol Mekadesh" by Benjamin Gown

Photo of Sonya Sanford by Rachel Hinman 

Updates

The Project FAQs

Frequently Asked Questions:

  • When is Beetroot officially opening? 
    • We're planning to open on Monday, August 19th.
  • Where is Beetroot located? 
    • We're located at 1639 NW Glisan, just across from the Mission Theater. 
  • How else can I support Beetroot? 

 

Yelena
08/16/2019
Beetroot Breakfast Club
$25
Casey spicer
08/16/2019
Monetary Contribution
$50
Jo Gryfe
08/16/2019
Monetary Contribution
$118
Annam Swanson
08/16/2019
Beetroot Tote + Breakfast
$50
Lzgrgr
08/16/2019
Beetroot Breakfast Club
$25
08/16/2019
Thank you + Sweet Treat
$15
Nicci Hatzkilson
08/16/2019
Beetroot Breakfast Club
$25
Sarah
08/16/2019
Beetroot Breakfast Club
$25
Joon Song
08/16/2019
Beetroot Tote + Breakfast
$100
Jeannine
08/16/2019
Thank you + Sweet Treat
$15
Monetary Contribution

Thank you for your Mitzvah!

$1, $10 or $10,000 - We’re grateful for contributions of all shapes and sizes. 

Enjoy the naches of making sure Beetroot can thrive. 

 

13 Supporters
Contribute
$15
Thank you + Sweet Treat

Your support means so much to us! 

In thanks, we invite you to come for a free cookie or rugelach once we open. 

7 Supporters
Select this reward
$25
Beetroot Breakfast Club

We can't wait to start the day with you! 

In thanks, we invite you to come in and enjoy a bagel and schmear with a cup of coffee or tea on us.

44 Supporters
Select this reward
$50
Beetroot Tote + Breakfast

Woohoo!

At this level you'll receive:

- One of our beautiful Beetroot tote bags, hand-made in the US

- A free bagel with schmear and a coffee or tea

Todah rabah!

 

50 Supporters
Select this reward
$100
Beetroot Tote + Select Market Items

You're amazing! 

Let us show our thanks by offering you:

- Beetroot tote bag, hand-made in the US

- A selection of a few of our favorite market items to enjoy in your home kitchen

 

 

 

25 Supporters
None available
$250
Beetroot Tote + 5 Free Lunches

What a shayna punim! 😘 But seriously, we're grateful.

For your support, we're offering you:

- A beautiful Beetroot tote bag, handmade in the US

- Five free lunches (sandwich + side) on us

14 Left
11 Supporters
Select this reward
$500
10 Free Lunches OR Curated Pantry Box

Thank you for being such a mensch!

If you're local, let us show our gratitude with:

- 10 free lunches (sandwich + side) on us

If you're out of town, we will send you:

- A curated pantry box, loaded up with some of our favorite treats and ingredients from the market, shipped to you anywhere in the US. 

12 Left
3 Supporters
Select this reward
$1,000
Beetroot Lunch Club

Are you serious? We're kvelling!! 🤩

We want you to know how much you mean to Beetroot and that means you get your choice of: 

- Twenty free sandwiches (or 25 free bagel/coffee combos if you're more of a breakfast person) on us. 

OR 

- If you're out of town, we'll curate a special pantry box loaded up with our favorite treats and ingredients from the market PLUS a loaf of our limited, house-made challah and a batch of rugelach and ship it to you to anywhere in the US overnight! 

15 Left
0 Supporters
Select this reward
$5,000
Catered Shabbat Dinner

Wowee! Mazel Tov for making Beetroot history! 

Our gratitude knows no bounds. As a small token of our overwhelming thanks, we'd like to offer you a choice of: 

- A full catered Friday night dinner for you and party of 10 at your home. 

OR

- If you're out of town, we'll ship you a Shabbat meal for 8 (you heard that right!) that includes chicken soup, challah, brisket, potato kugel, and brownies, all made fresh and shipped frozen for a delicious and easy-to-prepare meal. You’re amazing for investing in a business not in your city!

5 Left
0 Supporters
Select this reward
$10,000
Let's talk!

We're floored!

We'd love to discuss how to best thank you for believing in and supporting what we're trying to build. 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Thank you for your Mitzvah!

$1, $10 or $10,000 - We’re grateful for contributions of all shapes and sizes. 

Enjoy the naches of making sure Beetroot can thrive. 

 

13 Supporters
Contribute
$15
Thank you + Sweet Treat

Your support means so much to us! 

In thanks, we invite you to come for a free cookie or rugelach once we open. 

7 Supporters
Select this reward
$25
Beetroot Breakfast Club

We can't wait to start the day with you! 

In thanks, we invite you to come in and enjoy a bagel and schmear with a cup of coffee or tea on us.

44 Supporters
Select this reward
$50
Beetroot Tote + Breakfast

Woohoo!

At this level you'll receive:

- One of our beautiful Beetroot tote bags, hand-made in the US

- A free bagel with schmear and a coffee or tea

Todah rabah!

 

50 Supporters
Select this reward
$100
Beetroot Tote + Select Market Items

You're amazing! 

Let us show our thanks by offering you:

- Beetroot tote bag, hand-made in the US

- A selection of a few of our favorite market items to enjoy in your home kitchen

 

 

 

25 Supporters
None available
$250
Beetroot Tote + 5 Free Lunches

What a shayna punim! 😘 But seriously, we're grateful.

For your support, we're offering you:

- A beautiful Beetroot tote bag, handmade in the US

- Five free lunches (sandwich + side) on us

14 Left
11 Supporters
Select this reward
$500
10 Free Lunches OR Curated Pantry Box

Thank you for being such a mensch!

If you're local, let us show our gratitude with:

- 10 free lunches (sandwich + side) on us

If you're out of town, we will send you:

- A curated pantry box, loaded up with some of our favorite treats and ingredients from the market, shipped to you anywhere in the US. 

12 Left
3 Supporters
Select this reward
$1,000
Beetroot Lunch Club

Are you serious? We're kvelling!! 🤩

We want you to know how much you mean to Beetroot and that means you get your choice of: 

- Twenty free sandwiches (or 25 free bagel/coffee combos if you're more of a breakfast person) on us. 

OR 

- If you're out of town, we'll curate a special pantry box loaded up with our favorite treats and ingredients from the market PLUS a loaf of our limited, house-made challah and a batch of rugelach and ship it to you to anywhere in the US overnight! 

15 Left
0 Supporters
Select this reward
$5,000
Catered Shabbat Dinner

Wowee! Mazel Tov for making Beetroot history! 

Our gratitude knows no bounds. As a small token of our overwhelming thanks, we'd like to offer you a choice of: 

- A full catered Friday night dinner for you and party of 10 at your home. 

OR

- If you're out of town, we'll ship you a Shabbat meal for 8 (you heard that right!) that includes chicken soup, challah, brisket, potato kugel, and brownies, all made fresh and shipped frozen for a delicious and easy-to-prepare meal. You’re amazing for investing in a business not in your city!

5 Left
0 Supporters
Select this reward
$10,000
Let's talk!

We're floored!

We'd love to discuss how to best thank you for believing in and supporting what we're trying to build. 

0 Supporters
Select this reward