Why does Skin Edit matter?
Being a woman of color today is hard. We're ignored, feel invisible and often times rejected by society. But one thing that sets us apart is our inherent beauty, inside and out. Finding our community, or tribe, of other women that look like us is often a mission in itself. Additionally, finding products created for us, is even harder. In today's climate, inclusivity and representation are more important than ever. That's where Skin Edit comes in. Skin Edit bridges the gap between beauty brands that are black-owned, minority-owned or woman owned and brings them to consumers of color. Instead of asking Sephora, Ulta or any other major retailer to provide more space on their shelves for black-owned brands, Skin Edit will provide that platform ourselves. Brands will not be a "place-holder" because of outside pressure, but instead, will be celebrated and always the focus for what we believe in.
What is Skin Edit's mission?
Skin Edit's mission is to bring niche and cult brands to women and men of color to one platform. Right now there is a white space market for niche brands that are black-owned or minority-owned to be brought to one marketplace. Today, consumers have to go to dig through social media to find inclusive brands, go to multiple websites to find the products they want and pay multiple shipping fees for different products across brands they love. Skin Edit will curate these brands for you making the consumer experience seamless.
What is the market size/opportunity?
Who are our partner's today?
All of the above brands have agreed to launch with us and are awaiting POs. We are in discussions with more brands as well and will continuously update this.
How will we utilize the $15,000?
- Purchase inventory for our initial launch
- Hire a PR & Content Creator
- Hire a Customer Service Rep
About the Founders.
Ashley is a beauty industry vet and has worked in luxury beauty for over 10 years. She has built and led the International Sales team at Oribe Hair Care for the past 7 years, a brand that saw sales over $100 million in 2019 and is in over 40 countries. She has worked with every leading retailer, including net-a-porter.com, SpaceNK, cultbeauty.com and more, and knows everything they've done right and everything they've done wrong. Corey comes from the wholesale division of Calvin Klein where he oversaw $300 million in allocated goods and worked with leading retailers such as Nordstroms, Lord & Taylor and Macy's.
Thank you all so much for taking the time to read through this. We appreciate every single donation in helping make Skin Edit the next Sephora, but with women of color at the helm. If you are unable to donate this time, we'd love for you to follow us on our social platforms to stay in the know of what's to come @skineditco. Thank you again, from the bottom of our hearts.