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Beauty Marketplace For Women of Color

Skin Edit is an online marketplace bridging the gap between women of color and cosmetic brands.

$800
pledged of$15,000 goal
24
26Days Left
Fund it
Campaign Ends on September 1, 2020

Project Description

Why does Skin Edit matter?

Being a woman of color today is hard. We're ignored, feel invisible and often times rejected by society. But one thing that sets us apart is our inherent beauty, inside and out. Finding our community, or tribe, of other women that look like us is often a mission in itself. Additionally, finding products created for us, is even harder. In today's climate, inclusivity and representation are more important than ever. That's where Skin Edit comes in. Skin Edit bridges the gap between beauty brands that are black-owned, minority-owned or woman owned and brings them to consumers of color. Instead of asking Sephora, Ulta or any other major retailer to provide more space on their shelves for black-owned brands, Skin Edit will provide that platform ourselves. Brands will not be a "place-holder" because of outside pressure, but instead, will be celebrated and always the focus for what we believe in. 

 

What is Skin Edit's mission?

Skin Edit's mission is to bring niche and cult brands to women and men of color to one platform. Right now there is a white space market for niche brands that are black-owned or minority-owned to be brought to one marketplace. Today, consumers have to go to dig through social media to find inclusive brands, go to multiple websites to find the products they want and pay multiple shipping fees for different products across brands they love. Skin Edit will curate these brands for you making the consumer experience seamless. 

 

What is the market size/opportunity?

Market size of black beauty spending

 

 

Who are our partner's today?

Brands

 

rosen skincare

 

plant apothecary

 

 

All of the above brands have agreed to launch with us and are awaiting POs. We are in discussions with more brands as well and will continuously update this. 

 

How will we utilize the $15,000?

  • Purchase inventory for our initial launch
  • Hire a PR & Content Creator 
  • Hire a Customer Service Rep

 

About the Founders.

Ashley is a beauty industry vet and has worked in luxury beauty for over 10 years. She has built and led the International Sales team at Oribe Hair Care for the past 7 years, a brand that saw sales over $100 million in 2019 and is in over 40 countries. She has worked with every leading retailer, including net-a-porter.com, SpaceNK, cultbeauty.com and more, and knows everything they've done right and everything they've done wrong. Corey comes from the wholesale division of Calvin Klein where he oversaw $300 million in allocated goods and worked with leading retailers such as Nordstroms, Lord & Taylor and Macy's.

 

Thank you all so much for taking the time to read through this. We appreciate every single donation in helping make Skin Edit the next Sephora, but with women of color at the helm. If you are unable to donate this time, we'd love for you to follow us on our social platforms to stay in the know of what's to come @skineditco. Thank you again, from the bottom of our hearts.

Updates

The Campaign FAQs

Frequently Asked Questions:

  • When are you launching?
    • Our website is currently complete we are working to upload the brands and secure additional funding, as we have been bootstrapping so far. We plan to launch 9/1/2020.
  • How will you use this money? 
    • We will be using this to ensure growth through inventory as well as hiring our pr team and customer service team.
  • How do you choose the brands for the site?
    • All of the brands must be either black-owned, minority-owned or woman-owned. Just because a brand checks off the criteria for this, doesn't necessarily mean they will be chosen for the site. Our team will vet each brand, test the products and ensure they meet our guidelines.
  • Is this a dropshipping or wholesale model?
    • This will be strictly wholesale as we want to control the customer experience. Customer's like to receive their products quick and all at one time. We are unable to control this in a dropshipping model.
  • I can't contribute, but I love this platform! How can I help?
    • Follow us on social! @skineditco

 

 

Edwina Kulego
07/30/2020
Curated Products - $50
$50
Roger
07/30/2020
Monetary Contribution
$25
07/30/2020
Curated Products - $25
$25
Ny'Obe Duffy
07/30/2020
Curated Products - $25
$25
Markeek Swain
07/29/2020
Curated Products - $25
$25
Renan
07/29/2020
Curated Products - $25
$25
LK
07/28/2020
Curated Products - $50
$50
07/28/2020
Curated Products - $25
$25
Cristina Cianci
07/28/2020
Curated Products - $25
$25
Stephanie Wu
07/28/2020
Curated Products - $25
$25
25.00 USD
Curated Products - $25

Two products curated for you from our assortment to fit your unique skin concerns. 

15 Supporters
None available
50.00 USD
Curated Products - $50

Three products curated for you from our assortment to fit your unique skin concerns. 

4 Left
6 Supporters
Select this reward

Rewards

25.00 USD
Curated Products - $25

Two products curated for you from our assortment to fit your unique skin concerns. 

15 Supporters
None available
50.00 USD
Curated Products - $50

Three products curated for you from our assortment to fit your unique skin concerns. 

4 Left
6 Supporters
Select this reward