Balanced Root Mobile Market & Juicery

Balanced Root is a future organic mobile market & juicery that will cater to food deserts within Houston Texas.

Mynetria
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Project Ends on January 31, 2020

Project Description

PROBLEM

Sunnyside is a majority African-American community in south central Houston. The median household income here is $27,000, and much of it is a food desert, according to the U.S. Department of Agriculture. That means a high number of residents live more than one mile from a supermarket or large grocery store.  While some argue that obesity is a result of poor choices made by an individual, there are factors that influence these decisions that may be out of an individual’s control. Low income communities tend to lack supermarkets and may not provide adequate safety for exercise, causing residents to live unhealthy lifestyles that put them at greater risk for obesity.  For those who live in low income communities like myself, transportation may be an issue or time may not be in abundance, therefore the proximity of fast food restaurants may be the easiest way to get food on the table. The marketing tactics used by fast food restaurants in lower income communities also contribute to high consumption of fast food in low income communities. 

SOLUTION 

 Balanced Root will offer customers all organic produce, pasteurized eggs, local honey, baked goods, preserves, sodas made from locally farmed fruit and an array of healthy pre cooked meals freshly prepared by the market, with vegan, pescatarian and vegetarian options available. Along with in house fresh squeezed juices, all for AFFORDABLE PRICES AND ALL ACCEPTED BY SNAP/EBT!!  

Balanced Root Market will give back to the community. We’ll be participating in community projects and host fund-raisers for local community services. Our focus is to provide the community with fresh produce rather than food that has been processed, canned, bagged, or boxed. We want the customers to actually have an option to eat organic.  With your help we can make Balanced Root Market a reality in the next year. 

SALES CHANNEL

The sales strategy of Balanced Root is simple. The key to customer satisfaction is a community-friendly store that is easy to navigate and has knowledgeable people to help customers find what they want quickly.

TARGET MARKET

• High school students  • Senior citizens  • Educators  • Young families 

MARKETING ACTIVITIES  

•Social media •Signage •Radio broadcast •Post cards •Coupons

REVENUE STREAMS

  •Loans •Government funding •Alternative lending sources •Crowdfunding • Day job 

MAJOR COSTS

•Property •Equipment •Technology •Labor •Dry goods, meat, produce and poultry

FUNDING NEEDED FOR

•Equipment  •Inventory  •Payroll  •Rent and security deposit  •Permits and licenses  •Insurance •Marketing •Utilities  •Miscellaneous

PERKS

Some of the perks of helping us make Balanced Root Organic Market a reality are:

 

•Shuttle buses for residents that live up to six miles from the market

•Ten percent discount for senior citizens age 60 and over •Grocery delivery service for subscription box holders •Monthly nutrition classes for families

•Monthly fitness classes

•Care package programs for homeless veterans

•Raised bed garden installations for families looking to grow food in their backyards

•Work-study/Scholarship program for High School Students

•Job programs for fellons


$$$ AS OF NOW WE ARE ASKING FOR DONATIONS TO  ASSIST US IN PURCHASING A TINY RETAIL KIOSK, TWO CLOVER MOBILE POS SYSTEMS, TWO CLOVER INTEGRATED SCALES AND TWO BREVILLE COMMERCIAL JUICERS TO GET BALANCED ROOT STARTED! WE'LL EVEN ACCEPT GENTLY USED EQUIPMENT!! 

The tiny kiosk presents an opportunity to thousands of minority entrepreneurs like myself who simply can't afford to invest tens of thousands of dollars into a storefront or expo exhibition. This tiny store kit, however, allows us  to easily set up a boutique to start doing business right in our community and even on my own property.  PERFECT FOR BALANCED ROOT!!!!! 

Updates

The Project FAQs

 

 

Monetary Contribution

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$25
Balanced Root T-shirt

If you sow $25 you'll get a Balanced Root funny T-shirt! #GangGang

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$400
Aerogarden Farm XL

If you sow $400.00 you'll receive an Aerogarden Farm XL system!!

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Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Contribute
$25
Balanced Root T-shirt

If you sow $25 you'll get a Balanced Root funny T-shirt! #GangGang

20 Left
0 Supporters
Select this reward
$400
Aerogarden Farm XL

If you sow $400.00 you'll receive an Aerogarden Farm XL system!!

1 Left
0 Supporters
Select this reward