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Balanced Root Market & Kitchen

Balanced Root is a future market & kitchen that will cater to a food desert within the Sunnyside community located in Houston Texas.

$150
pledged of$10,000 goal
1
313Days Left
Fund it
Campaign Ends on June 12, 2022

Project Description

Sunnyside,  the oldest African-American community in south central Houston, was first platted in 1912 by H. H. Holmes.  A low income community that was once referred to as "Black Wall Street" because of it's prosperous business activity.

A community where my grandfather built his home from ground up, where he built my grandmother her own beauty shop, where my father and his 8 siblings built their cafeteria style restaurant, where I attended grade school to high school, where my late uncle, David "Monk" Jones has a dish named after him from a popular Sunnyside restaurant called "TP's", where my friends and I walked to Citgo on Bellfort and Scott to get egg rolls and the place I plan to make difference.  

 

 Despite the great memories I have of my community, Sunnyside has been lodged in a lengthy economic decline for the past 20+ years. 

  Much of the community is recognized as a a food desert, according to the U.S. Department of Agriculture. That means a high number of residents live more than one mile from a supermarket or large grocery store.

  While some argue that obesity is a result of poor choices made by an individual, there are factors that influence these decisions that may be out of an individual’s control. Low income communities like Sunnyside tend to lack supermarkets and may not provide adequate safety for exercise, causing residents to live unhealthy lifestyles that put them at greater risk for obesity. 

For those who live in low income communities like myself, transportation may be an issue or time may not be in abundance, therefore the proximity of fast food restaurants and convenience stores may be the easiest way to get food on the table.

The marketing tactics used by fast food restaurants in lower income communities also contribute to high consumption of fast food in low income communities. 

 

 That's where Balanced Root comes in. The project goal is to transform our vintage camper into a mobile market bringing farm fresh food to who has the least access to it.

With a small-format, targeted operating model that is designed to thrive on a small fraction of the sales volume required to sustain a traditional, full-service supermarket and simultaneously provide the neighborhood with what it needs. 

 

 

 

We will sell affordable fresh organic produce, fresh cold pressed juices and a fantastic selection of healthy, delicious prepared foods for less than it costs to eat out at a KFC– all in a space smaller than the typical 7-11. For our customers who receive SNAP benefits, or  food stamps, we'll provide a 15% discount on all fresh produce – every day.  

 

 Money raised will go towards the build out of our mobile unit. Your support of our community mobile market allows for healthier food options in a federally qualified food desert.

  Balanced Root Market will also give back to  Sunnyside by participating in community   projects and hosting fund-raisers for local community services. Our focus is to provide the community with   fresh produce rather than food that has  been  processed or canned. 

 

 Some of the perks of helping us make Balanced Root Market a reality are:

 

• Shuttle buses for residents that live up to six miles from the market

• 15%percent discount for senior citizens age 60 and over

• Grocery delivery service for subscription box holders

• Care package programs for homeless veterans

 •Raised bed garden installations for families looking to grow food in their backyards

• Work-study/Scholarship programs for high school students

• Job programs for felons

• Monthly cooking demos

• Monthly community exercise classes

And so much more!!!

 

We understand that there are many potential pitfalls inherent with undertaking a project like this and are aware this project is a bold initiative.

We have two ace mechanics who specialize in conversions and can do all of the other transformations necessary to make the mobile market a reality.

We also understand that a successful project is ultimately judged by the impact that it has in creating change.  We hope that this small, mobile, fresh food market will generate a ground swell of interest in the local foods movement, healthy eating patterns, and community support for the local agrarian economy.

Updates

The Campaign FAQs

The Balanced Root idea came into existence after losing my job in 2013 while pregnant with my second child.

I never wanted to have that feeling of helplessness or fear again.

I needed to find a way to leave a legacy for my children and at the same time serve my community in the most beneficial way.   

Andrea Jones
06/20/2020
Monetary Contribution
$150
Monetary Contribution

Just Because I Care

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50.00 USD
Balanced Root T-shirt

If you sow $50 you'll get a Balanced Root funny T-shirt! #GangGang

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About the Entrepreneur

Rewards

Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
50.00 USD
Balanced Root T-shirt

If you sow $50 you'll get a Balanced Root funny T-shirt! #GangGang

20 Left
0 Supporters
Select this reward