Bad Apple Produce
We're a grocery delivery service with a reduce food waste, and we're fundraising to feed hungry New Yorkers.
Project Description
For every dollar raised, Bad Apple will donate four pounds of food to City Harvest, New York's largest food recovery organization.
ABOUT BAD APPLE
Bad Apple Produce is a for impact venture with a mission to reduce food waste and hunger in the New York City metro area. We get high quality food at a discount to people who want it using three simple steps:
1) We source food from our network of farmers and distributors within 150 miles of New York City at risk of going uneaten for no good reason. This might be due to excess supply or arbitrary industry standards, like a sweet potato being too big, too small, or the wrong shape for a grocery store to want to sell.
2) You pick exactly what you want from our weekly availability list, which includes over 50 items, including local and organic produce. You can also add a donation to Food Bank for New York City to your order!
3) You get groceries delivered to your doorstep without lifting a finger. Plus, you save up to 50% of the retail price.
FUNDRAISING IMPACT
COVID-19 has disproportionately impacted our most vulnerable communities. A recent poll found that 41% of New Yorkers are concerned about affording food, which has resulted in a surge in demand for emergency food assistance.
In ordinary circumstances, we'd crowd fund to buy new delivery vehicle, hire more packers, or expand our marketing reach. But these are not ordinary times, and we are committed to meeting the most pressing needs of the moment.
For every dollar raised, we will donate 4 pounds of food to City Harvest, New York City's largest food rescue organization. If we meet our goal of $5,000 raised, we will recover and donate 20,000 pounds of food that would've ordinarily gone to waste.
OUR MISSION
We're committed to our mission because according to experts, reducing food waste is the NUMBER ONE most effective strategy for fighting climate change, ahead of reducing meat consumption, electric cars, and solar panels. Check out this article written by Turner Wyatt, the CEO of the Upcycled Food association, to learn more about the environmental impact of food waste.
To date, we've rescued over 250,000 pounds of food from going to waste, and have donated over 50,000 pounds to nonprofits.
MEET THE FOUNDERS!
Hi, we're Stefanie Katzman and Anya Ranganathan, two New Yorkers passionate about increasing access to fresh, healthy food. To get Bad Apple off the ground, we hand packed customers' orders and personally delivered them throughout New York City. As Bad Apple has grown, we've maintained our commitment to serving our community and are so thankful for your support!
Updates
The Campaign FAQs
Frequently Asked Questions:
How does Bad Apple work?
Every week, we reach out to farmers and purchase produce at risk of going to waste because of 1) excess supply or 2) cosmetic “imperfections” that don’t impact the taste, nutritional content, or shelf life. We provide you with a menu of options and you pick the produce items you want. We box up your choices and deliver them to your doorstep at a discount to grocery store prices. You can skip deliveries whenever you want. It’s as simple as that!
What kind of groceries do you sell? Is it food that's about to go bad?
Our produce tastes the same as standard produce, and lasts the same amount of time in the fridge. The items may be a different size, shape, or color than what’s sold in conventional markets, or have some scarring on the peel that doesn’t impact the quality. We never source produce that is bruised, rotting, or only lasts a day.
Where does Bad Apple deliver?
Currently, Bad Apple serves Manhattan, and some zip codes in Queens and Brooklyn. You can check to see whether we serve your zip code by clicking "Add to Delivery" under your product of choice on our Shop Page, and entering in your address. If you’re dying to get your hands on our produce, but are outside of the delivery range, join our wait-list! We’ll shoot you an email when we expand to your area. Tip: share our wait-list with your neighbors. The more interest we get in a zip code, the faster we’ll come to you!
How do I claim my campaign reward?
We'll reach out to you after the campaign is over to arrange shipment!
Every dollar donated will help us donate four pounds of food that would have otherwise gone to waste!
Donate $10 and we'll send you a laptop sticker of Bad Apple's logo!
Donate $20 and we'll send you two Bad Apple stickers, one in our primary color scheme and one in our secondary color scheme!
Donate $30 and we'll send you a white t-shirt with Bad Apple's logo on it in a size of your choice! (Adult S - XL available).
Donate $50 and we will send you a Bad Apple T Shirt and two laptop stickers!
Donate $50 and we'll send you one week of groceries! If your delivery address is outside of New York, New York, we'll send you a collection of non-perishable items.
Donate $250 and we'll send you two weeks of groceries, delivered in weekly increments. If your delivery address is outside of New York, New York, we'll send you an assortment of nonperishable items all at once.
Donate $500 and we'll send you one month of groceries, in weekly increments. If your delivery address is outside of New York, New York, we'll send you a month's worth of nonperishable items at once.
Rewards
Every dollar donated will help us donate four pounds of food that would have otherwise gone to waste!
Donate $10 and we'll send you a laptop sticker of Bad Apple's logo!
Donate $20 and we'll send you two Bad Apple stickers, one in our primary color scheme and one in our secondary color scheme!
Donate $30 and we'll send you a white t-shirt with Bad Apple's logo on it in a size of your choice! (Adult S - XL available).
Donate $50 and we will send you a Bad Apple T Shirt and two laptop stickers!
Donate $50 and we'll send you one week of groceries! If your delivery address is outside of New York, New York, we'll send you a collection of non-perishable items.
Donate $250 and we'll send you two weeks of groceries, delivered in weekly increments. If your delivery address is outside of New York, New York, we'll send you an assortment of nonperishable items all at once.
Donate $500 and we'll send you one month of groceries, in weekly increments. If your delivery address is outside of New York, New York, we'll send you a month's worth of nonperishable items at once.