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ATELIER MBOKA - NUDE VARIATIONS LAUNCH

Nude Variations Series I is an ever-expanding collection of wooden bags comprising 7 foundational shapes.

$200
pledged of$25,000 goal
6
24Days Left
Fund it
Campaign Ends on August 31, 2022

Project Description

 

 

 

Tina Mbachu, Founder
Tina Mbachu, Founder

 

OUR TRUE NORTH

Atelier MBOKA, meaning home-grown, something that comes naturally, is a fashion and accessories brand inspired by our natural environment and material culture to  design timeless pieces for the minimally bold woman.

Atelier MBOKA aims to build an inclusive value chain, working with manufacturers and artisans at different capacity. We consider manufacturers that are close to the raw materials that we are interested in exploring, ensuring that we are adding value locally and at the same time reducing our carbon footprint. We are committed to the people who make our products, ensuring their social and economic wellbeing.

THE PROBLEM

The Informal economy presents a hugely untapped opportunity to add value to raw materials, to produce finished goods.  While artisans are plentiful, it is often difficult to first find and then work with them; primarily because they exist outside of the digital world. This is even more so for women artisans, who hold additional household responsibilities, which at times, limits their visibility in economic spaces such as physical workshops.

THE SOLUTION

This is why part of our roadmap is the development of a virtual factory platform, that will enable us to dispatch and manage orders to artisans remotely. The virtual factory is enhanced by a clustered model, reinforcing the capacity of African artisans and producers to reach a global market. By working in clusters, we aim to increase specialization in terms of materials and production, ensuring value add at source. 

OUR CUSTOMER

Our products target the conscious consumer, she is passionate about her products, ensuring impact in the lives of those who make it. More so, she is passionate about style, and ensuring that each piece she buys is linked to her values, her sense of self. Our products are minimal, stylish and timeless. Starting with the Azita clutch, we are looking to roll out the Nude Variations series one piece at a time. 

This campaign will help us in launching our business, helping us get ready for retail. Bootstrapping can only take this so far. The funds raised will go towards design and development of our virtual factory; strengthening marketing efforts, and help in the production and rolling out of the next 2 designs that form part of the Nude Variations series.

As a solo founder, I have worked on this concept for some time. I spent over 10 years in International development, working primarily on economic empowerment of vulnerable communities across Africa. After travelling across South Africa, Mozambique, I remained astounded by the level of craftsmanship across the continent. I work alongside some strong mentors who guide me every step of the way.

Your support will help Atelier MBOKA go to market, ensure the inclusion of artisans in its product value chain through the virtual factory platform; and grow. 

Thank you all for your support, and join me in creating impact. 

 

 

Updates

The Campaign FAQs

1. Who is the founder of Atelier MBOKA

Tina Mbachu is the founder of Atelier MBOKA. Tina spent 10 years in international development, focused on economic development - particularly as it affects women and youths. Her work allowed her to explore many parts of the African continent, interacting with artisans and artisan groups.  Tina is passionate about work that link informal workers to the formal economy through entrepreneurship. 

2. When was Atelier MBOKA started?

The idea was developed in 2015, but formalized in 2021. 

3. How are the rewards disbursed?

  • #MBOKAWOMAN; A playlist to re-ignite the sense. The playlist link will be shared within 7 business days, after campaign contribution. 
  • The Social Impact Warrior; Campaign contributors will be contacted within 7 business days. A calendar invite will be shared where each contributor can book his or her available time. 
  • Business Ideation 101: Campaign contributors will be contacted within 7 business days. A calendar invite will be shared where each contributor can book his or her available time. 
  • Impact Warrior 2.0: Campaign contributors will be contacted within 7 business days. A calendar invite will be shared where each contributor can book his or her available time. 
Janey BN
07/27/2022
Social Impact Warior
$50
Elana Hazghia
07/26/2022
#MBOKAWOMAN Playlist
$25
Justine C
07/26/2022
#MBOKAWOMAN Playlist
$25
J.F
07/23/2022
#MBOKAWOMAN Playlist
$25
Michael O.
07/22/2022
Social Impact Warior
$50
Mohi Sanisel
07/21/2022
#MBOKAWOMAN Playlist
$25
Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
25.00 USD
#MBOKAWOMAN Playlist

As a thank you for your support, we will share with you exclusive music playlist that we have put together for the #MBOKAWOMAN. This playlist is meant to help you relax, dive deeper into yourself and your creative energy. 

4 Supporters
Select this reward
50.00 USD
Social Impact Warior

This reward is very dear to me. For your kind contribution of $50, you will gain free access to a pre-recorded course on social impact for small businesses. The course covers some key areas, such as defining your social impact, implementing and monitoring and doing so within various organizational structures. This is for the entrepreneur, the professional of social impact, or anyone looking to learn more about this topic. 

2 Supporters
Select this reward
150.00 USD
1:1 Business Ideation

This is for the young entrepreneur with an idea. I can help you weed through various business ideas, pin pointing your north star and ultimately, guide you towards a better understanding of the type of business you would like to start. This is open to both for profit and non profit social impact ventures. 

0 Supporters
Select this reward
500.00 USD
IMPACT WARRIOR 2.0

This is open to entrepreneurs, individuals that are looking to develop their social impact plan for their business or non profit. As someone who spent about 10 years in the social impact space, I can help you define define your strategy, steps on how to implement and measure it. You will walk out with a social impact strategy that you can apply to your organization. 

0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
25.00 USD
#MBOKAWOMAN Playlist

As a thank you for your support, we will share with you exclusive music playlist that we have put together for the #MBOKAWOMAN. This playlist is meant to help you relax, dive deeper into yourself and your creative energy. 

4 Supporters
Select this reward
50.00 USD
Social Impact Warior

This reward is very dear to me. For your kind contribution of $50, you will gain free access to a pre-recorded course on social impact for small businesses. The course covers some key areas, such as defining your social impact, implementing and monitoring and doing so within various organizational structures. This is for the entrepreneur, the professional of social impact, or anyone looking to learn more about this topic. 

2 Supporters
Select this reward
150.00 USD
1:1 Business Ideation

This is for the young entrepreneur with an idea. I can help you weed through various business ideas, pin pointing your north star and ultimately, guide you towards a better understanding of the type of business you would like to start. This is open to both for profit and non profit social impact ventures. 

0 Supporters
Select this reward
500.00 USD
IMPACT WARRIOR 2.0

This is open to entrepreneurs, individuals that are looking to develop their social impact plan for their business or non profit. As someone who spent about 10 years in the social impact space, I can help you define define your strategy, steps on how to implement and measure it. You will walk out with a social impact strategy that you can apply to your organization. 

0 Supporters
Select this reward