ALOOSE Launch!

ALOOSE is a sustainable womenswear line featuring two pieces, made right.

Mary
Lifestyle
$3,480
pledged of $13,000 goal
26
Backers
0
Days Left

Project Description

Introducing ALOOSE

At ALOOSE we’re guided by one simple mantra:

Make better clothes and waste less.

An ode to timeless style and quality craftsmanship, our designs are beautiful and created to last. We challenge consumers to think differently about their purchases. We ask: how long will you own the next item that you purchase? And we invite you to join the slow fashion movement and change the way we consume.

First Things First

Our mission is to create beautiful clothing with sustainability at the heart of the brand.

We designed two timeless and season-less pieces that are refreshed quarterly with new fabrics and prints. Through our designs, we aim to help consumers shift from fast fashion toward sustainable retail practices. We believe that the more options there are to support ethical businesses, the better.

At ALOOSE our designs last a lifetime. We promote radical transparency in retail to understand what we’re buying, how things are made, and to ultimately do better as conscious consumers.

We are always asking three questions:

  1. How can we become more sustainable?

  2. What happens when we take greed out of fashion?

  3. What happens when we make less and care more?

The Virgil Blouse

The Virgil blouse is a comfortable, flattering, and luxurious fitted classic with hand picked vintage buttons and eco-conscious interfacing. This piece is versatile for night and day and will fit into any closet. The Virgil is easy to style and produces an effortlessly cool vibe.

The Mantua Trousers

The Mantua Trousers are an understated statement piece with a button waist allowing for two different sizes in one. Vintage influences on this piece come through with the sailor pant style fasteners and of course the hand picked vintage buttons. There’s also a small pocket on the right side, because, well… pockets.

Our Practices

Our process is a collaboration between a designer, pattern maker, and fit model, ensuring mindfully made designs and a perfect fit.

Fast fashion promotes overproduction, textile waste, and landfills. At ALOOSE we make limited runs – 200 sets per year – in different fabrics to reflect the season. Our opening season fabric is a collection of sumptuous silks in earthy jewel tones. We create each piece from deadstock fabrics, which is overstock (or run-off) fabric.

Because we’ve decided to dedicate our focus to two pieces instead of the typical 10-12 per collection, our process requires fewer samples and therefore, less waste.

All of our clothing is made by Fair Trade manufacturers in the U.S. using natural fibers and up-cycled materials.

Our Leading Lady

Mary DiPesa graduated from Drexel University in 2014 with a Bachelor of Science in Product Design. There she became aware of the myriad of issues surrounding overproduction and waste within the fashion industry. She went on to pursue her passion with a clear conscious, choosing a non-profit vintage co-op over a corporate job. Thoughtful and entrepreneurial, she explored avenues to become more involved in the solution to the fast fashion epidemic. She sought out ethical manufacturers, sourced sustainable fabrics, and founded ALOOSE.

We Have Big Plans

Collaboration is the key to our future at ALOOSE. We look forward to participating in pop-up events with like-minded designers in New York, Boston, Philadelphia, Los Angeles and beyond. We plan to partner with other artists to roll out custom prints on our designs. We’re excited to develop and adjust our patterns to include patchwork pieces from recycled denim and cotton. It is our goal to work toward less dependence on the mainstream textile industry and aim to rely 100% on post-consumer recycled textiles.

Faith in iFundWomen

We love iFundWomen because it’s aligned with our standards of transparency and community support. With the funds raised, we will grade the pattern for sizes XS to XL, create a digital version of the pattern for manufacturing, purchase materials, produce 50 sets, and market the brand.

Funding Allocation

Sizing Chart

Our Gratitude List

Thank you for choosing to support ALOOSE. This is a heartfelt adventure in sustainability and design. We will pay it forward by working with other responsible business owners. Please follow this journey @aloose.life on Instagram and ALOOSE.Company on Facebook.

Also a HUGE Thank You to Catherine McCafferty for doing an amazing job with the video, Brooke Squire for the lovely outdoor shoot, and Rhema, Ella, Nicole, and Fiona for modeling! 

The Project FAQs

Where Is ALOOSE Made?

The pattern for The ALOOSE Set was designed in Los Angeles by Mary, the designer, a pattern developer and a fit model. This pattern will be used to manufacture small runs (50 sets at a time) at fair trade factories in the USA.

 

What makes ALOOSE sustainable?

We believe sustainability is a continuous commitment in all areas of business. Some ways we make sustainable decisions are in our use of materials. We acquire deadstock (run-off) fabric in natural materials and source vintage buttons. All packaging we use is either recycled or compostable. Another area of our sustainability commitment is our choice of fair trade manufacturers. As we grow we aim to depend less on mainstream textile manufacturing and more on artisan makers and post consumer recycled materials.

 

What Fabrics Does ALOOSE Use?

For our first season (Spring/Summer) we are using 100% silk and interfacing made from either organic cotton or bamboo. From there we will move on to a lightweight corduroy and then velvet.

 

When Will Backers Receive Rewards?

Backers will receive the “Good on You”, “Farmer’s Market Fresh”, and “The Look” rewards within two weeks of their contribution. You will receive an email from contact@aloose.life with updates about your reward.

 

When Will The first ALOOSE Collection Be Available?

Assuming that we achieve our goal, the first collection will be available online to consumers in August 2019.

 

When can I expect to receive my pre-order?

Pre-orders will be sent to backers June/July 2019.

 

Are these the only colors for the pre-orders?

The three color options will be in the same families as Chartreuse, Rust, and Gold. Because of the nature of our fabric sourcing the colors represented in the pictures are an approximation of what will be available.

 

 

joan and vinnie Quealy
03/26/2019
Monetary Contribution
$200
Lee and John
03/25/2019
Monetary Contribution
$150
03/22/2019
The Look
$75
03/20/2019
The Look
$100
Elizabeth Anne DiPesa
03/20/2019
The Look
$75
Diane Burke
03/19/2019
The Look
$75
Sara
03/14/2019
Monetary Contribution
$50
Maggie Di Pesa
03/10/2019
Monetary Contribution
$25
03/10/2019
Monetary Contribution
$100
Jenn
03/09/2019
The Look
$100
Monetary Contribution

Just Because I Care! Contribute any amount and receive a thank you on social media.

12 Supporters
Contribute
$200
Pre-order the Mantua

Pre-order the Mantua Trousers at $30 off the retail price! 

10 Left
0 Supporters
Select this reward
$200
Pre-order The Virgil

The Virgil Blouse + Thank You Postcard

Get the Virgil with $20 off!

9 Left
1 Supporter
Select this reward
$25
Good on You

Mesh Market Bag

Trendy reusable tote for groceries, beach, and more. Colorful, lightweight, machine washable, 100% cotton.

49 Left
1 Supporter
Select this reward
$35
Farmer's Market Fresh

ON SALE ! Was $50 now $35 !

Mesh Tote + Vintage Scarf

Get the reusable mesh tote plus a unique hand picked vintage scarf to accessorize with.

18 Left
2 Supporters
Select this reward
$75
The Look

ON SALE ! Was $100 now $75!

Mesh Market Bag + Vintage Scarf + Designer Earrings 

Receive a reusable mesh tote, a unique hand picked vintage scarf and beautiful acetate designer earrings in geometric shapes.

10 Supporters
None available
$350
The ALOOSE

Pre-order The Set (blouse and trousers) + Thank You Postcard

Get the full Set with a $100 discount! Three colors. 

10 Left
0 Supporters
Select this reward
$450
The ALOOSE Plus

Pre-order The Set (blouse and trousers) + Designer Earrings + Thank You Postcard 

Pre-order The Set at retail price and get a free pair of designer earrings!

5 Left
0 Supporters
Select this reward
$1,000
The Full Package

Pre-order The Set (blouse and trousers) + Designer Earrings + Vintage Scarf + Mesh Market Bag + Thank You Postcard 

Pick from three colors.

5 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care! Contribute any amount and receive a thank you on social media.

12 Supporters
Contribute
$200
Pre-order the Mantua

Pre-order the Mantua Trousers at $30 off the retail price! 

10 Left
0 Supporters
Select this reward
$200
Pre-order The Virgil

The Virgil Blouse + Thank You Postcard

Get the Virgil with $20 off!

9 Left
1 Supporter
Select this reward
$25
Good on You

Mesh Market Bag

Trendy reusable tote for groceries, beach, and more. Colorful, lightweight, machine washable, 100% cotton.

49 Left
1 Supporter
Select this reward
$35
Farmer's Market Fresh

ON SALE ! Was $50 now $35 !

Mesh Tote + Vintage Scarf

Get the reusable mesh tote plus a unique hand picked vintage scarf to accessorize with.

18 Left
2 Supporters
Select this reward
$75
The Look

ON SALE ! Was $100 now $75!

Mesh Market Bag + Vintage Scarf + Designer Earrings 

Receive a reusable mesh tote, a unique hand picked vintage scarf and beautiful acetate designer earrings in geometric shapes.

10 Supporters
None available
$350
The ALOOSE

Pre-order The Set (blouse and trousers) + Thank You Postcard

Get the full Set with a $100 discount! Three colors. 

10 Left
0 Supporters
Select this reward
$450
The ALOOSE Plus

Pre-order The Set (blouse and trousers) + Designer Earrings + Thank You Postcard 

Pre-order The Set at retail price and get a free pair of designer earrings!

5 Left
0 Supporters
Select this reward
$1,000
The Full Package

Pre-order The Set (blouse and trousers) + Designer Earrings + Vintage Scarf + Mesh Market Bag + Thank You Postcard 

Pick from three colors.

5 Left
0 Supporters
Select this reward