Who are our potential customers?
Our potential customers are professional Boston women between 25 and 45 years old, who need an executive casual style for their industry's dress code and social contexts.
In the city of Boston, there are approximability 107,702 women between 25 and 45 years old. And was estimated by the Harvard Institute of Politics Women’s Policy Group, that in 2015, women represented 44% of the workforce of the city of Boston.
Our Story in the Industry
Alleb Asor was founded in 2008 in the Boston Greater area, by Isabella Brandao, with the idea of understanding the needs and wants of professional women. Since the beginning of its operation, Alleb Asor has been working in a diverse environment, gaining knowledge of the importance of a service in a diverse world, and the challenges that face women in different industries, social and political contexts.
Meet the Alleb Asor Founder
Isabella is a young entrepreneur from Boston at the age of 14 knew that she wanted to offer solutions to the problems that women face every day. For that reason, Isabella started to create clothing for women. Over the years, after dressing women of all shades and sizes, she developed a deep passion for it. She truly believes women who are considered leaders need apparel that helps them to be consistent with the leader that they are.
As a founder and manager Isabella has been preparing herself on understanding and applying the best practices of the industry as well the tools and processes of management, finance, operation and marketing to achieve each goal of Alleb Asor in the conception of the business model, validation of the value proposition, needs of the potential customers, and trends of the market.
Alleb Asor Experience in the Field
Isabella has been working hard in the last 9 years, and she is ready to make this idea a reality. She has launched several prototypes of collections in the last three year looking to receive market feedback about the features and benefits that suit the needs of potential customers. With these experience and data, Alleb Asor and Isabella Brandao are ready to be part of the market.