Alleb Asor is an apparel brand for empowered women, and image consulting service to help them to be confident with the leader they are.
Project Description
Garments for diverse women
Garments for different body type
Garments for being consistent with the leader you are
Alleb Asor is a Social Startup that looks to contribute to women playing leadership roles in the social and work spheres, with apparel that helps them improve their professional imprint and through image consulting services.
I am raising money to transform this idea into a reality in 2018. I’m trying to make it to $10,000 by January 31, 2018. Even a small donation would help me reach my goal.
I plan to use the money to produce a collection for 2018 and to improve our digital service (website and mobile) that will allow Alleb Asor to offer customization of the collection by demand and provide access to knowledge, tips, and information that helps women improve their confidence in consistency with the leader that they are.
Alleb Asor believes in the leadership capabilities of women. We understand the challenges that women face in diverse social and professional settings resulting from gender inequality. Alleb Asor wants to contribute to increasing the confidence and consistency as leaders, with apparel that helps them to improve their professional imprint.
We hope that each woman meets their industry's dress code with an authentic look and professional style inspiring professional and assertive. With your help, Alleb Asor will be a reality making a big impact in the daily activities of Boston professional women between 25 and 45 years old; helping them achieve their careers goals.
Alleb Asor is a women's apparel brand and an image consulting service. We want to provide access to women to knowledge, experiences, and tips on how to improve their professional imprint.
Updates
The Project FAQs
Who are our potential customers?
Our potential customers are professional Boston women between 25 and 45 years old, who need an executive casual style for their industry's dress code and social contexts.
In the city of Boston, there are approximability 107,702 women between 25 and 45 years old. And was estimated by the Harvard Institute of Politics Women’s Policy Group, that in 2015, women represented 44% of the workforce of the city of Boston.
Our Story in the Industry
Alleb Asor was founded in 2008 in the Boston Greater area, by Isabella Brandao, with the idea of understanding the needs and wants of professional women. Since the beginning of its operation, Alleb Asor has been working in a diverse environment, gaining knowledge of the importance of a service in a diverse world, and the challenges that face women in different industries, social and political contexts.
Meet the Alleb Asor Founder
Isabella is a young entrepreneur from Boston at the age of 14 knew that she wanted to offer solutions to the problems that women face every day. For that reason, Isabella started to create clothing for women. Over the years, after dressing women of all shades and sizes, she developed a deep passion for it. She truly believes women who are considered leaders need apparel that helps them to be consistent with the leader that they are.
As a founder and manager Isabella has been preparing herself on understanding and applying the best practices of the industry as well the tools and processes of management, finance, operation and marketing to achieve each goal of Alleb Asor in the conception of the business model, validation of the value proposition, needs of the potential customers, and trends of the market.
Alleb Asor Experience in the Field
Isabella has been working hard in the last 9 years, and she is ready to make this idea a reality. She has launched several prototypes of collections in the last three year looking to receive market feedback about the features and benefits that suit the needs of potential customers. With these experience and data, Alleb Asor and Isabella Brandao are ready to be part of the market.
Thank for you contributing to Alleb Asor. A special digital shout out will be shared on our facebook and twitter page featuring you!
Founder, Isabella, will be sending you a very special thank you for your support and contribution.
A donation of feminine care products will be donated to a non-profit organization dedicated to distributing donations to homeless and women in poverty
This will include a journal, and a pen. Every leader needs to reflect. Take a minute of your day to write down your thoughts!
One of our comfortable tops was updated to share a message to women of the world! Available in sizes xs-xl in both black and white.
The Tracee top will be included with the self care package for leaders. This includes a journal, pen, and candle
We will dedicate a special part of our website to our generous benefactors
Rewards
Thank for you contributing to Alleb Asor. A special digital shout out will be shared on our facebook and twitter page featuring you!
Founder, Isabella, will be sending you a very special thank you for your support and contribution.
A donation of feminine care products will be donated to a non-profit organization dedicated to distributing donations to homeless and women in poverty
This will include a journal, and a pen. Every leader needs to reflect. Take a minute of your day to write down your thoughts!
One of our comfortable tops was updated to share a message to women of the world! Available in sizes xs-xl in both black and white.
The Tracee top will be included with the self care package for leaders. This includes a journal, pen, and candle
We will dedicate a special part of our website to our generous benefactors