Aja +Indra reimagines aromatherapy with soulful fragrances and meaningful rituals rooted in physiopsychology.

We are Scentimental Selfcare 

We redefine and humanize the wellness industry by making accessible, modern holistic science-backed quality solutions that help women conquer daily stresses confidently and improve her overall wellbeing.

Physiopsychology research shows pleasant aromas have positive effects on our brains and emotions.  While 40% of research on aromatherapy proves shows its uplifting effects on people with depression.

$43 billion wellness and the essential oil industry who profit off of women without intentionally creating for female wellness

70% of consumers are purchasing alternative products to improve their overall well-being, overcome physical and emotional health.

35% of consumers said they thought aromatherapy was boring, medicinal, not cool/fun, and for a much older generation and would try if it wasn't.

We asked ourselves what we’d need to do more of to live- relax, have more fun, and just breathe…

We create soul-utions that are functional, design-centric, and sustainable

MEET THE FOUNDERS