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aila - not your boyfriend's workout supplement.

made for women who workout, by women who workout

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Project Description

Mission:

Aila is a female founded and focused supplement company aiming to alleviate the skepticism and general mistrust around fitness supplements.

Ok that sounds great, but what's the real problem?

Ever walked into a GNC or supplement isle and walked right out? Us too. I'm Katie, a professional millennial woman in NYC that frequents the 7AM workout class before heading into her 9-6. With little time for coffee (snooze button anyone?) I became hellbent on finding a pre-workout supplement that was not only convenient, but that I could feel good about putting in my body. What I found was a ton of seemingly male centric products, with ingredients and marketing focused around body building and zero brands I connected with as a woman. Where was my Soul Cycle of fitness supplement? That's where Aila was born. We've created approachable, trustable, gym-bag stashable supplements for the professional woman balancing wellness.

But what's the opportunity?

I'm so glad you asked! Last year, the global wellness market hit $4.2 trillion, with 79% of women in the US using a supplement of some kind. With the recent boutique fitness boom (121% over the last five years), as well as our own research, we've found an inherent connection with the amount of active women 18-34, and their lack of trust around the fitness supplements available to them on the market.

In comes Aila! By getting back to the basics, we've curated supplements from a lifestyle perspective, building a brand from the community level among active women.

Whatcha looking for?

We are seeking $100K to scale:

  • Marketing
  • Leadership team (heads of product, marketing and supply chain)
  • Product suite
  • Strategic wholesale partners
  • Events & Trade

 

Thank you for your time! Aila has become my passion ever since I discovered the underserved and under-innovated area of this market. I hope that you'll consider supporting our mission.

 

Founder/CEO - Katie Webb

Updates

The Project FAQs

What are Aila's ingredients?

Glad you asked! Aila is a natural supplement made with extra care around stimulants. Our pre-workout/energy formula, coming in matcha & peach flavors, contains:

matcha: boosts metabolism, burns calories, detoxifies. a smooth energy boost with no crashes.

bee pollen powder: boosts immune system and reduces inflammation

beet root powder: high in nitrates, allowing oxyen to pass more easily to muscles, helping to lower blood pressure and curb fatigue

vitamin B6: supports brain function and mood improvement

vitamin B12: supports central nervous system and memory

spirulina: antioxidant superfood, can help lower cholesterol

purcaf: clean caffeine - organic, nonGMO, GRAS

stevia: natural sweetener supporting weight loss

Where can I buy Aila?

meetaila.com

 

Monetary Contribution

Just Because I Care

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150.00 USD or more
free year long subscription to aila!

one 8 pack of matcha energy delivered monthly for a year ($250 value!)

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Rewards

Monetary Contribution

Just Because I Care

0 Supporters
Select this reward
150.00 USD or more
free year long subscription to aila!

one 8 pack of matcha energy delivered monthly for a year ($250 value!)

30 Left
0 Supporters
Select this reward