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AbsoluteJOI -- Made for Melanin-Rich Skin

Clean beauty skin care based on science. not hype.
Physician - backed anti-aging for melanin-rich skin.

$10,000
pledged of$10,000 goal
1
0Days Left

Project Description

 

ACB HS

When I discovered that over 75% of products marketed to Black women are made with toxic ingredients that affect our health, I decided to make non-toxic, clean beauty for Black women my mission. The idea for AbsoluteJOI Skincare started with making high quality effective products to share with my friends and family. But as I learned about the chemicals used in personal care products, their impact on our health and the disproportionate exposure to these toxins experienced by Black women, I knew AbsoluteJOI would need to embrace and promote non-toxic living.

We launched AbsoluteJOI in 2018 as a clean beauty alternative and this has been a great start for us –

    • We’ve gone from an idea to five products
    • We sold out during Christmas 2020.
    • Our most recent product is a tinted moisturizer with mineral sunscreen, which was named "Best Moisturizer with SPF for Dark Skin" by Byrdie Beauty (visit our press page.)
    • We are in discussions with a large national retailer to place our products in their stores.
Colors for Our Tinted Moisturizer

Black women spend twice as much per person on skincare and the ethnic skin care is a $1.1 Billion market in the US alone. Now in 2021, it’s time to grow and we are working to be placed in a large national retailer. In our discussions, the buyer said he wants to see a change in packaging that shows the scientific and clinical background for our brand. So we are rebranding and now AbsoluteJOI will be AbsoluteJOI by Dr. Anne. I am now raising funds to finalize our brand refresh and secure inventory with the new look and feel. We also will create new marketing materials plus packaging and our brand presentation. In addition to broader placement in a national retailer, my vision for 2021 is to raise funds for marketing and to expand the conversation about the importance of clean beauty and non-toxic living for our health. With this infusion of capital, I’ll be able to make my 2021 vision for a new AbsoluteJOI a reality.

New Branding for AbsoluteJOI

I am asking for support with our crowdfunding campaign. Yes, this means cash. But more importantly, I need your help sharing the campaign with your network and asking them for their support. As a thank you, I wll send you a full sized sample of our Daily Hydrating Moisturizing Cream with Mineral Sunscreen Braod Spectrum SPF 40. Named "Best Moisturizer wit SPF for Dark Skin" by Byrdie Beauty, our moisturizer comes in two tints that go on sheer to moisturizer, protect and blend invisibly into melanin-rich skin without leaving an unpleasant white cast after application. 

Thanks again for your support. Here’s to a JOI-ful summer!

Thanks!

Dr. Anne

Updates

The Campaign FAQs

Frequently Asked Questions:

Visa
06/15/2021
Monetary Contribution
$10,000
Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
100.00 USD
Daily Hydrating Moisturizing Cream
  • Our Daily Hydrating Moisturizing Cream with Mineral Sunscreen is the newest addition to the AbsoluteJOI skincare line.
  • Available in two tints that go on sheer for a lightly tinted moisturizer that blends invisibly into melanin-rich skin without leaving an unpleasant white cast after application.
  • Made with added antioxidants Vitamin C, green tea and chamomile extracts that reduce pollution-induced free radicals by over 50%.
  • Our fragrance-free moisturizer offers non-irritating, skin healthy mineral sunscreen with broad-spectrum SPF 40 protection.
  • Moisturization. Protection. One product makes it easy.
  • Named “Best Moisturizer with SPF for Dark Skin” by Byrdie Beauty
1000 Left
0 Supporters
Select this reward
50.00 USD
Six Step Roadmap for Black Skin Care

Instead of skincare products that focus on fine lines & wrinkles—our unique line caters to melanin-rich skin and its needs. We know our skin matures with dark marks and changes in skin tone before we get lines. And our customers don't want to use skin lighteners, but want healthy even-toned skin.

This guide will help you do just that.

Filled with tips, tricks, and helpful information about healthy glowing skin. Here’s a preview of some things I’ll be sharing:

  • How double cleansing is an easy low cost practice for health skin

  • The secret to keeping your skin hydrated

  • Which vitamins are scientifically proven to benefit skin

To Healthy, Glowing Skin!

10000 Left
0 Supporters
Select this reward

Rewards

Monetary Contribution

Just Because I Care

1 Supporter
Select this reward
100.00 USD
Daily Hydrating Moisturizing Cream
  • Our Daily Hydrating Moisturizing Cream with Mineral Sunscreen is the newest addition to the AbsoluteJOI skincare line.
  • Available in two tints that go on sheer for a lightly tinted moisturizer that blends invisibly into melanin-rich skin without leaving an unpleasant white cast after application.
  • Made with added antioxidants Vitamin C, green tea and chamomile extracts that reduce pollution-induced free radicals by over 50%.
  • Our fragrance-free moisturizer offers non-irritating, skin healthy mineral sunscreen with broad-spectrum SPF 40 protection.
  • Moisturization. Protection. One product makes it easy.
  • Named “Best Moisturizer with SPF for Dark Skin” by Byrdie Beauty
1000 Left
0 Supporters
Select this reward
50.00 USD
Six Step Roadmap for Black Skin Care

Instead of skincare products that focus on fine lines & wrinkles—our unique line caters to melanin-rich skin and its needs. We know our skin matures with dark marks and changes in skin tone before we get lines. And our customers don't want to use skin lighteners, but want healthy even-toned skin.

This guide will help you do just that.

Filled with tips, tricks, and helpful information about healthy glowing skin. Here’s a preview of some things I’ll be sharing:

  • How double cleansing is an easy low cost practice for health skin

  • The secret to keeping your skin hydrated

  • Which vitamins are scientifically proven to benefit skin

To Healthy, Glowing Skin!

10000 Left
0 Supporters
Select this reward