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Breaking boundaries


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Jane Walker • IFundWomen

Jane Walker by Johnnie Walker, a whisky that celebrates the achievements of women and all those pushing boundaries towards gender equality, wants to see more firsts for women. 

2020 was a year defined by firsts – firsts that disrupted our way of life and tested us, but also strengthened us, and propelled us forward towards a more equitable future. Perhaps the biggest firsts of all this year, were firsts for women -  like the first statue of real women installed in New York City’s Central Park, the first woman to be named CEO of a major U.S. banking institution, and of course, the first female Vice President-elect in our country’s 244-year history.

Issuing an Open Letter in The New York Times, The Washington Post, and The Wall Street Journal, Jane Walker launched the First Women campaign to celebrate those boundary breaking moments and to support others on the journey towards a monumental first. Read the full Open Letter here.

As part of the First Women campaign, Jane Walker and IFundWomen have teamed up to help create more opportunities for women to achieve their goals. Through this program, 15 groundbreaking women-owned businesses will be selected across the Entertainment & Film, Music, Sports, Journalism and Hospitality industries to receive a $10K grant plus a one-year Annual Coaching Membership on IFundWomen.

Together, we are funding businesses identified in collaboration with a network of powerful icons who’ve achieved history-making firsts to support those on their journey towards a next first. This trailblazing network of “First Women” include:


Billie Jean King

Elaine Welteroth

Elizabeth Banks

Halle Berry

Katie Couric

Katie Sowers

Lilly Singh

Lucy Liu

Rita Moreno



Jane Walker has committed to funding women-owned businesses across Entertainment & Film, Music, Sports, Journalism and Hospitality. If you are a woman entrepreneur whose business is pushing boundaries to create a more vibrant, diverse world, apply today!

Meet the recipients

We are proud to announce the first recipients of the Jane Walker • IFundWomen First Women Grant Program, supporting those on the journey towards the next first and creating more opportunities for women to achieve their goals. These qualified, groundbreaking entrepreneurs have been hand-selected by some of the most iconic First Women across Entertainment & Film, Sports, Journalism, and Music. Learn more and support these founders below!

Jessica Weiss
Founder of Trix Magazine

Selected by First Women Icon, Billie Jean King, as a recipient for this program, Trix is a global media platform for and by women that counters gender bias and fosters connection through journalism, thought leadership, and member benefits. 

C. Zawadi Morris
Founder of BK Reader

BK Reader was selected as a recipient for this program in part by Elaine Welteroth, as it is the first and only black-owned and woman-owned daily community news site in New York State.  This community newspaper covers the most underserved and under-resourced neighborhoods across central and east Brooklyn.

Carolyn Pitt
Founder of Film Connx

Film Connx was chosen for this program, with the help of Halle Berry, as the premiere job marketplace for production that connects studios, music labels, and brands to vetted local crew, operating out of Atlanta, GA.

Ginny Suss

Hand-selected by Salt N' Pepa as recipients for this program, Resistance Revival Chorus is the first all-women chorus amplifying activism, social justice, and the voices of over 60 women and non-binary singers.

Kweighbaye Kotee

The Bushwick Film Festival has been recognized by Lucy Liu for paving the way for underrepresented creators in the film & entertainment industry through a first-of-its-kind platform in Brooklyn, NY. The festival is committed to community building, empowering underrepresented storytellers, and increasing diversity in film and other forms of media through year-round programming.

Netta Dobbins
Founder of Mimconnect

With the help of Rita Moreno, Mimconnect was selected as a recipient for this program for being the most engaged digital network helping Black and brown professionals navigate & advance in their careers in media, tech and beyond. 

Enjoy Jane Walker by Johnnie Walker and toast to First Women.


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Click here to read our IFundWomen Grant Program Terms & Conditions.