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Brand strategy is more than just picking a cool logo, unique fonts, and a punchy slogan. Branding is the most powerful marketing tool in the world. It encompasses all things that consumers know, feel, and experience about your business in its entirety. For individuals and businesses alike, establishing your brand can the difference between success, mediocrity, and failure. Watch this workshop to learn how build your brand from the ground up by using exercises to help you identify your brand voice, values, and visual identity.