For the second year, BOTOX® Cosmetic, in partnership with IFW®, will help close the Confidence Gap by providing 20 groundbreaking entrepreneurs each with $25k grants, coaching, and mentorship. Honorees will also become a part of the award-winning IFW® Method Crowdfunding Accelerator, designed to fuel ambitions, increase confidence, and drive long-term impact for future founders.
See Official Rules. Please scroll to see BOTOX® Cosmetic Important Safety Information including Boxed Warning below.
Join us in stamping out plastic waste into stylish, modular shoes. Together, we can reduce pollution and walk towards a sustainable future!
Rewild your spirit, one conscious fragrance at a time! It's time for OUR voices, OUR visions, OUR stories to be shared, on Ourside.
You can help us transform sportswear built for female athletes's bodies. The result? Better performance, comfort, and well-being.
We’re making hair care fun and stress-free for everyone by developing innovative products catering to the unique needs of kinky curly hair!
Join us in creating the world's first eco-conscious multicultural learning adventures for children and families!
The world's first electric everyday wagon for effortless outdoor outings.
Say goodbye to hair tie headaches! Secure curly or textured hair pain-free and damage-free. Empowering natural beauty for all.
Vontélle provides affordable vision screening and prescriptive glasses for NYC’s K-12 students.
Help bring wellness to your community and beyond through an inclusive carnival-like experience.
Help us spread the message that women's sports is BIG business.
Raising funds to scale our operations to make OCOA a household brand
Through funding and support, we're helping close the Confidence Gap—and so can you, by following and supporting these women-led businesses. Together, we can play a part in empowering future women leaders, helping them thrive, and closing the Confidence Gap.
Joy Hoover is the founder of Esōes Cosmetics. After 14 years serving over 10,000 women affected by violence, she invented Esōes safety lipstick, the first patent-issued smart safety device combining beauty, science, and technology. The Esōes safety lipstick is a real lipstick that houses roofie test strips and a built-in panic button that connects to a customizable safety app to help women wherever they are.
Ceata E. Lash is changing the game for the 65% of the world with curly, textured hair with PuffCuff. PuffCuff is a damage-free, inclusive styling solution that unlike traditional bands that pull and break hair, instead secures hair without pain. It's easy to use, versatile, and promotes the celebration of natural beauty across all curl types.
Mai Truong is the founder of Bo & Mei–thoughtfully designed culture kits that help people experience Asian culture and carry on their heritage with confidence. A daughter of Vietnamese refugees, as she grew up she didn’t have pride in her Asian identity. Years later as a parent, she felt a deep responsibility to create a strong connection for her children to their Vietnamese and Chinese roots. She created Bo & Mei, named after her two daughters.
Megan Lancaster is disrupting the wagon industry by offering the first electric everyday wagon. Ellavate Wagon aims to solve the all-too-relatable consumer problem–the hassle of transporting heavy items and children, especially across difficult terrain. The company's mission is to create innovative and stylish electric wagons that cater to the many needs of modern families and businesses.
Natasha Norie Standard is a US Army veteran who designs military-grade combat boots specifically designed for the female foot. EQWAL footing provides female service members with the proper support and fit needed to excel in their physically demanding roles while promoting inclusivity and equality in the armed forces.
Hannah Perry is the creator of the original cotton candy cake. Floof cakes are made entirely out of cotton candy, and they slice just like a piece of cake. They are gluten-free, nut-free, soy-free, egg-free, dairy-free, and vegan-safe for anyone with a food allergy. Above all, Floof is dedicated to providing a unique and memorable experience that delights the senses and creates lasting connections.
Talena Handley is ready to provide women with the resources they need at Girlie Garage. Girlie Garage offers automotive education and consulting for women to lessen the anxiety around visiting a mechanic so they don’t get taken advantage of financially and maintain their vehicles more often.
Caroline Fitzgerald is the founder of GOALS, a start-up consultancy and media company that is fully dedicated to growing the business side of women's sports. The stories are all too common: pay gaps on and off the field, exploitation, lower endorsements, poor facilities, lack of coverage; the list is endless. Women's sports deserve more. GOALS creates a level playing field for women’s sports by giving leaders in sports the support and information they need to help change the game.
Kristina Jones is redefining grief counseling with a fun on-demand app for children ages 5-15. Guardian Lane is a children’s mental health startup that provides grief counseling for kids, social healing, weekly emotions data check-ins for parents, and telecounseling for added support. Called the Disney+ of children’s grief counseling, Guardian Lane produces the largest video library of creative grief projects, allowing grieving children and families to immediately access expert help from a phone or computer.
Lihau Willing is the founder of Iwi Nails–a DIY nail art and accessory company that utilizes storytelling in design to uplift marginalized voices and increase inclusivity in the beauty industry. Not only are Iwi products easy to use, safe and healthy for your nails, salon-quality, and long-lasting, but their unique designs allow people to feel seen in an industry that has too long been overrun by stereotypical homogenous femininity.
Daniella Cornue is supporting working parents by providing top-quality childcare, on-site at Le Village Cowork. An inspiring coworking space allows members to be present with their kids, create a flexible and independent lifestyle, make lifelong friends, and love coming to work again.
Amberlee Venti is a mom who founded Pippy Sips. She is of the utmost belief that women should be able to pump and store their breast milk anywhere. Pippy Sips makes pumping easier and more accessible to all breastfeeders with products that add simplicity to the pumping experience and break barriers in breast milk storage and cooling.
Brenda Kasaty is all about coffee, connections, and collective change. Her coffee shop, Rose Cat Coffee Company, is the only local shop that primarily employs individuals with Intellectual and Developmental Disabilities and also provides a one-of-a-kind environment focused on creating a community that champions inclusivity, fosters connections, and empowers individuals.
Kia-Shun Voltz is the founder of ShampooTime®. She turns the tedious chore of washing, rinsing, brushing, taming, and styling children’s hair into a fun experience. The ShampooTime® specially designed patented mat and products keep kids calm, entertained, and promotes bonding between the parent and child for a memorable, tear-free experience.
Cory and Nicol Varona are sisters who founded Ocoa Beauty. They are redefining beauty standards and promoting self-acceptance among Latinas and multicultural women. Ocoa Beauty is changing the curly hair experience and helping women feel confident in their natural beauty with products that work. They are dedicated to addressing the underrepresentation of Latina women in the beauty industry, catering to their curly hair and promoting inclusivity.
Nancey Harris is paying homage to her African ancestry through better-fitting, fashion-forward eyewear brand, Vontélle. Each Vontélle product and accessory is created with traditional colors and patterns that channel African, Caribbean, and Latin heritage. These designs are tailored to empower humanity to see the world through a cultural and global lens.
Krista Martins is the founder of Wukkout!® a high-energy soca-based dance fitness class designed to make you have fun and sweat just like you would at a Caribbean Carnival. It is a new kind of welcoming, diverse, carefree fitness experience and continues to grow with the Wukkout!® Instructor Training Workshop, which helps others along their path to business ownership.
Yewande Akinse is on a mission to invent lifestyle technologies that help people and the planet. SALUBATA modular shoes are repurposed from plastic wastes and utilizes carbon decomposition technology to create sustainable and eco-friendly footwear options.
Marina Paul is the founder of Superhera, a specialized activewear line that gives every female athlete the Freedom to Perform in her sportswear. Superhera began during her time as a college soccer player at Georgetown University and the restrictive sportswear was not made for her athletic body which affected her performance and health. Superhera was born so that no female athlete would ever feel restricted by their sportswear again.
Keta Burke-Williams is redefining luxury fragrance with Ourside. Combining unique experiences with familiar ingredients to create unexpected fragrances that, until now, never even existed, Ourside addresses the fragrance market's demand for inclusive, eco-conscious options while catering to customers seeking nontoxic alternatives.
At some point in their careers, 50% of women have cited lacking confidence in the workplace.
Nearly two-thirds of men are confident they can start businesses, but less than half of women share this feeling, despite having similar levels of education and experience.
Women start businesses with approximately 50% less working capital than men.
Women founders receive less than 3% of all venture capital funding; women of color receive less than 1%.
Confidence is believing in yourself and your abilities to achieve your goals. BOTOX® Cosmetic & IFW® are united in our commitment to empowering the leaders of tomorrow by giving them the tools for success today.
See BOTOX® Cosmetic Prescribing Info including Boxed Warning. BOTOX® Cosmetic (onabotulinumtoxinA) is a prescription medicine that is injected into muscles and used to temporarily improve the look of moderate to severe forehead lines, crow's feet, and frown lines between the eyebrows in adults.
Talk to your doctor about BOTOX® Cosmetic and whether it’s right for you. There are risks with this product—the effects of BOTOX® Cosmetic may spread hours to weeks after injection causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems or muscle weakness can be a sign of a life-threatening condition. If this happens, do not drive a car, operate machinery, or do other dangerous activities. Patients with these conditions before injection are at the highest risk. Swallowing problems may last for several months. Side effects may include allergic reactions, neck and injection-site pain, fatigue and headache. Allergic reactions can include rash, welts, asthma symptoms, and dizziness. Don’t receive BOTOX® Cosmetic if there’s a skin infection. Tell your doctor your medical history, muscle or nerve conditions (including ALS/Lou Gehrig's disease, myasthenia gravis, or Lambert-Eaton syndrome), and medications, including botulinum toxins, as these may increase the risk of serious side effects.
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