How to master the cold pitch and get free PR
WORKSHOP LED BY GLORIA CHOU
Founder & CEO of Gloria Chou PR
Why you should take this workshop
Successful founders and businesses all know how to pitch themselves and land media features. By knowing how to do your own PR and gaining clarity on how pitch to the media, you'll save thousands on ads, gain industry authority, and land opportunities that can skyrocket your business. In this engaging workshop, led by award-winning pitch writer and small business PR expert Gloria Chou, you'll learn how to find the most relevant and newsworthy angle to go from unknown to being seen, heard, and valued without ads or agencies.
Features
- 45 minutes of course instruction; 15 minute Q&A
- Access to the live replay in the IFundWomen workshop library*
*Must have an IFundWomen Coaching Plan in order to access the library.
What you will learn
- Why every founder should learn the skills to cold pitch even before they are launched
- How to find your newsworthy angle
- 3 simple steps to writing a successful pitch journalists will love
- How to outreach to journalists to get your business featured for free
- How to gain confidence and clarity in your messaging as an early stage founder
About the coach
Gloria Chou is a PR mentor and pitch guru who teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of bootstrapped small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. As a former U.S. Diplomat that’s never worked in PR or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so all founders from diverse backgrounds can learn how to get traction and build credibility without breaking the bank. Gloria was also recently awarded the “Pitch Writing Expert of the Year” for 2021 as a part of the Influential Businesswomen Awards as well as a member of the 2022 of the Forbes 1000 list