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Equity 101:

Cap table basics and how to avoid common mistakes





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February 9, 2021 • 2pm EST

Why you should take this workshop

So, you've built a company! But how much of it do you OWN? Equity represents one’s percentage of ownership interest in a given company. For startup investors, this means the percentage of the company’s shares that a startup is willing to sell to investors for a specific amount of money. Understanding your company's equity story is an important part of early-stage hiring, and fundraising. At Carta, we understand many first-time founders are new to capital table and equity management. Join IFundWomen and Carta for this in-depth workshop on Equity, meant to simplify even the most complex concepts. In this workshop we will explain the basic functions of equity, give actionable tips for creating and understanding your company's capital table, and teach you how to avoid common mistakes.


You will learn

  • The difference between shares, stocks, and equity
  • How to calculate what your equity is worth
  • How to avoid common cap table mistakes
  • How to build a useful and and accurate cap table
  • Why equity is important to investors, potential team members, and co-founders

About the coach

Kelley Bontemps is an experienced and proven sales leader, and has spent most of her career in B2B sales and partnerships. As a Business Development Manager at Carta, Kelley has helped build out the VC and law firm partnership strategy and most recently established Carta's partnership network in New England.

RSVP for this workshop