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Email marketing 101: Building and engaging your email list





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November 10, 2020 • 1PM EST

Why you should take this workshop

Email marketing helps you build a relationship with your customers. No matter what type of business you operate, an email list is the most important element of a successful marketing strategy. According to Adobe, email has an ROI of $40 for every $1 spent, better than organic search and paid search combined! So how do you build and engage an email list from scratch when you're just starting out as an entrepreneur? Join Julia Steele, Director of Marketing and Communications at IFundWomen, to learn tactical strategies you can use to build and engage an email list of your own! You will learn how to entice people to join your list, how to tailor your content to provide value to your audience, how to promote your list using your website and social media, and how to keep your audience engaged.


  • 45 minutes of expert course instruction from Julia Steele, Director of Marketing and Communications at IFundWomen; 15 minutes of Q&A
  • A copy of a Content Calendar you can use to plan your email content
  • Access to the live replay in the IFundWomen Workshop Library

You will learn

  • Tactics for building your email newsletter from scratch
  • How to tailor, plan, and vary your content to provide value to your audience
  • How to use social media to promote your newsletter
  • How to interpret key metrics like open rate and click through rate
  • Tools & Tech to help you automate and grow your email list

Course lessons


Building Value

Determine what's valuable to your audience and learn how to develop meaningful content around it.

Building Your Audience

Learn tools and tactics you can use to find your potential audience. Then learn how to write enticing calls to action for your website and social media that will get your audience to convert and join your list.

Engaging your audience

Learn strategies to keep your audience engaged by delivering new and exciting content based on the type of customer they are and how they currently engage with your business. We'll briefly cover things like welcome sequences, tags and automations, and drip marketing.

Measuring the Metrics

Learn how to measure and interpret key metrics like open rate, clickthrough rate, and more!

Tools & Tech

Get a brief overview of which technologies you can use to help you plan, design, automate, and optimize your email list.

About the coach

Julia Steele is the Director of Marketing & Communications at IFundWomen. For the past decade, she's built an arsenal of skills in brand strategy, comms, operations, and business development. Prior to IFundWomen, Julia was the Co-founder and Chief Operating Officer of the local news media startup, Ratter. She also marketed game-changing internet brands Gawker Media in Tumblr, and did a stint at the transformation consultant to the Fortune 100, SYPartners. 

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