UNILEVER • IFUNDWOMEN
Creating strategic partnerships with brands
WORKSHOP LED BY CASEY DE PALMA & VIVIANA ALVAREZ
HEAD OF PR & HEAD OF SUSTAINABILITY @ UNILEVER
Why you should take this workshop
Whether your business is on the Fortune 500 or just starting out, strategic partnerships can make a huge difference in driving growth for your business. Strategic partnerships allow businesses the opportunity to reach new customers, deepen relationships with their current audience, increase brand presence, and expand the product set. In this workshop, Casey DePalma, Head of PR at Unilever, and Viviana Alvarez, Head of Sustainability at Unilever, are here to teach you the secret to closing major partnerships with industry leading brands and influencers. In this 1 hour webinar, you will learn the strategy behind identifying, pitching, and closing deals with companies that can take your business to the next level.
Features
- 45 minutes of virtual course instruction from 2 experts in executing high net worth partnerships for early stage and established brands
- 15 minutes of live Q&A with Casey and Viviana
- A sample case study on what a successful partnership looks like from start to finish
- Access to the live replay in the IFundWomen Workshop Library
You will learn
- How to identify your goals (buzz or revenue)
- How to find which members of the organization to pitch'
- How to pitch a partner based on the value you can offer to them
- How to craft terms and manage the deal in a timely fashion
Course lessons
Define and set clear goals (buzz, revenue, customer acquisition, etc.) for the potential partnerships you want to create and start making a wishlist of partners based on those goals.
Learn how to articulate the value you bring to a potential partner and how to pitch to win!
Learn how to formulate and negotiate deal terms like deliverables, timelines, and revenue agreements.
Take the right steps to follow-up and make sure your partnership continues to thrive after you close the deal.
About the coach
As the Head of Public Relations, Influencer Marketing & Digital Engagement for Unilever in North America, Casey oversees the earned media strategy and best in class execution for Unilever’s portfolio of more than 25 beauty, personal care, foods and refreshments brands. This includes brand public relations, influencer marketing, sponsorships and partnerships and medical marketing. She holds a B.S. in Marketing from Boston College and a M.A in Integrated Marketing Communications from Emerson College.
About the coach
In Early 2019, Viviana was appointed as Head of Sustainability for Unilever North America. Prior to this, she was the Head of Corporate Strategy in the US. She has also been part of the Corporate Strategy team in London supporting the overall company medium-long term plans at a Global Level. Viviana has an Executive MBA from ESADE School of Management and BSBA in Business Management. She recently completed Executive Education programs at Harvard Business School and University of Oxford on Circular Economy topics, Leadership and Scenario Planning. She is currently participating in the World Business Council for Sustainable Development Leadership program.