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The key to your success is in the power of your network. The best CEOs, founders and creatives attained their positions not just because of what they knew but the friends, colleagues, relationships that supported them along the way. If you're building a new business, especially if you're endeavoring into a new industry, networking is essential to the success of your business. Join IFundWomen and Susan Zhang, Associate Brand Manager at Unilever, for this informative workshop on building up a network in your industry. You will learn how to define your network, how to find people that are a part of your industry vertical, and how to expand your network whether you're an industry newbie or veteran.
Set up a baseline understanding of what the term "network" means and all the people that you can consider a part of that network.
Learn all the benefits your business can leverage from your network: a direct line to your audience/buyers, a source of income, and a resource for advice, talent, skills, etc.
Learn where to build your network based on who you're trying to reach and which industry vertical you're looking to connect with.
Learn what you can do to successfully expand your network, especially if you're entering a new industry. Get insider tips on which info to include in your LinkedIn bio, how to engage on social media, and how to set yourself up as a thought leader.
Learn to set short-term and long-term networking goals and how to maintain your contacts long term.
Susan Zhang is an Associate Brand Manager for Caress at Unilever with over 5 years of experience in the retail brand and marketing industries. After graduating with an undergraduate business degree from University of Michigan, she started her career at Target on the buying and planning team. Susan has also previously held roles at Kraft Heinz working with iconic brands like Kool-Aid, Country Time, and Tang, and some new brands like Pioneer Woman and Benihana's retail products.
