Recently, I encountered a significant setback regarding what I had believed would be a successful launch date. The company I had partnered with completely halted my project unless I agreed to a new contract, which mandated a Minimum Order Quantity (MOQ) of 5000 units, in contrast to our initial agreement of 1000 MOQs. Considering that I was only able to raise a modest $1000, it is absolutely impossible for me to invest an additional $30,000. Additionally, this is no longer a company I want to work with and am forced to find someone new and start completely over.
This situation has prompted me to take a step back and reconsider whether this is a venture I genuinely believe I can accomplish.
That being said, I am reinitiating my crowdfunding efforts and revising my funding goal to $25,000. If I am unable to accomplish this I will not be continuing this project and refunding contributions.
My aim is to introduce multiple products at launch, each designed to deliver exceptional performance. By taking this approach, I am positioning myself for a greater chance of success and making substantial progress becoming the first Xicana-owned professional hair care company.