Tibby a Cartoon To Help Preteen Girls
by Kelly Andrews
(Los Angeles, CA)
“BE HAPPY IN THE SKIN YOU’RE IN,” is what Tibby states. Imagine a world where young girls’ self esteem could be raised because of a cartoon about an enchanted stuffed animal that helps them deal with everyday problems.
Tibby, a stuffed monkey comes to life to help Tabitha with self-esteem issues and everyday fears of life. Eight-year-old Tabitha is always getting picked on. Can Tibby help Tabitha change her mind about herself and the world around her, or is she doomed to a life of misery?
In every episode of the cartoon Tibby, who is with Tabitha everywhere she goes, comes to life and talks to Tabitha and helps her deal with low self-esteem. Tibby only comes alive when she senses distress in Tabitha. She shows her how to overcome and chants her mantra “BE HAPPY IN THE SKIN YOU’RE IN!” Situations she thought were better than hers will now be more evident. Once Tibby has shown her how to adapt to the situation and she applies it, she will then return to stuffed animal form.
This project is dear to me because as a young girl I had low self esteem and was occasionally picked on. I got called all kinds of horrible names, lol. It would have been nice to see a cartoon that dealt with these issues.
My First Product - Tibby
PROBLEM #Not a lot of cartoon series geared toward young girls. #Most cartoon series creators are men. Boys toys have a larger share of the market.
EXISTING ALTERNATIVES Doc Mcstuffins Dora The Explorer Peg + Cat SOLUTION I have a cartoon series entitled Tibby, geared towards girls 6-11 years old. The creator of the series is a woman. Tibby will cut into some of the market share of toys.
UNIQUE VALUE PROPOSITION Get back to long lasting values. Let the positivity bring joy to your little girl in a single episode. This cartoon series contains quirky characters your little girls can relate to.
HIGH-LEVEL CONCEPT It's like Dora The Explorer but with a magical female monkey.
UNFAIR ADVANTAGE Core values
CUSTOMER SEGMENTS # Parents EARLY ADOPTERS Mom with young girls ages 6-11.
KEY METRICS $5M/year revenue in 3 years.
CHANNELS You Tube Facebook Birthday parties Word of mouth Adwords Friends with little girls
COST STRUCTURE Animators $6,000/mo Office space $1,000/mo Storyboard artist $500/mo
REVENUE STREAMS A distribution deal selling on different platforms. For example, selling an episode on iTunes for $9.Please click the link below. You will find a 1 page business plan which will detail what the series, Tibby is all about, as well as, how the funding will be spent.
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