Honest confession, no candy-coating here today:
2020 is testing my faith and making me feel uncertain about the future.
There, I said it.
I think we all feel it, but it is like we just can't quite come to grips with it.
For me personally, I am an "action-oriented" person and when I see a problem, I want to fix it. And if you are reading this, I bet you are like me too!
At Snacktivist, we believe that our food system holds the solution to many of our modern problems and I am proud that I have an outlet in 2020 that can make a positive impact on the world.
HUMAN HEALTH~RURAL ECONOMICS~CLIMATE CHANGE
THEY ARE ALL CONNECTED THROUGH FOOD
There is a lot that can be done to make a difference even in a time like this!
What has come to light this year, is that it is not a time for big heroics, it is the time for "little wins". When we create "little wins" together as a community, we make a huge impact!
DELICIOUS~EASY~ALLERGEN FRIENDLY
The Snacktivist line of baking mixes makes it easy to enjoy sustainable, healthy comfort foods at home. Cooking at home has taken on a whole new meaning this year.
But our baking mix line is just the beginning!
Did you know that Snacktivist is working on innovative products beyond baking mixes?
We can't do it without your help.
~WE ARE A WOMEN-OWNED, MOM-OWNED FOOD REVOLUTION~
Our products are made from superfood, ancient grains, and legumes that are naturally gluten, egg, and dairy-free.
Each product has been carefully crafted to satisfy your need for convenience while delivering the flavor, texture, and performance that you expect.
Food is the foundation of health and that it begins in your kitchen.
And you will taste it in every bite! Our line is crafted from whole-grains, legumes, and other premium ingredients to deliver an extraordinary eating experience.
These superfoods are powerhouses of nutrition, fiber and even antioxidants. Best of all, they deliver superior texture and flavor performance.
Back To Our Roots
Superfood ancient grains and legumes like Millet, Teff, Sorghum, legumes, and ancient wheat have fed humans around the world for thousands of years. Today, these forgotten foods from the past play a vital role in sustainable, "regenerative" agriculture for the future.
We believe that this "agro-ecological" method of farming creates biodiversity in our farmlands. Regenerative agriculture has the potential to help restore the world's soils, making them more drought-resistant, disease-resistant, and less dependent on chemical inputs.
Amazingly, it is possible that this style of farming has the power to put carbon back into the Earth's crust, reduce pollution, and conserve water thereby helping to fight climate change! Yeah, it is a BIG DEAL.
This is why we say that we are helping to save the planet, one waffle at a time!
"We guide consumers on an experience that empowers them as cooks in their own homes, inspires them as their own healers (food as medicine), and helps them connect with a deeper community interested in a future where farming has an iconic place."
~Joni Kindwall-Moore
The Natural, Organic, Free-From sector is worth over $5 Billion in sales in the US and still growing at a tremendous pace! People are tired of the toxic food that has taken over our food system over the past five decades, robbed us of our health, and trained us to view food as a 'quantity over quality' commodity. "Big Food" has lost considerable market share over the past decade to the healthy revolution that is establishing a new norm in America.
Current Product Line
Rosemary Garlic Focaccia Mix
Ivory Teff Waffle & Pancake Mix
Dark Chocolate Brownie Mix
Chocolate Chip Cookie Mix
Artisan multigrain Bread Mix
Protein Waffle & Pancake Mix
ATTRIBUTES
All of our products are gluten-free, non-GMO, vegan, and designed to be easily prepared by any home cook in your family with minimal ingredients.
"Just add water and oil" is a key feature that allows people to create a favorite staple even when they are lacking other pantry ingredients. In addition to our mixes, we have formulated ready-to-eat finished products such as multigrain pizza /flatbread, pita bread, brownies, chocolate chip cookies, ginger molasses protein cookies, and more.
We put the WOW into gluten-free, vegan baked goods!
WHAT IS TO COME:
IMAGINE:
Sandwich bread with a protein level of 2 eggs!
Pizza crusts, simple, delicious, multigrain, gluten-free, and a negative carbon footprint!
Artisan crackers with a light texture and nutty flavor made from gluten-free ancient grains.
A low-sugar, decadent, gluten-free, vegan brownie bite........ yes!
Every grain-based food we eat has a sustainable, better-for-you potential and with this potential is the potential to harness the farming of these grains with regenerative agriculture.
Imagine food that makes more than just a full belly but creates a
ripple effect on our health and our planet.
This is a big dream, we can do it, but we can not do it alone.
Financial Need
Snacktivist is a boot-strapped, family-owned start-up raising our first round of money from outside investors.
It is an exciting time! 2020 has been a high growth year and we need capital to act on the opportunities.
Our sales have grown at over 10X in the past six months! Growth, believe it or not, is expensive.
We want to bring joy to more families this baking season and need your help to invest in marketing to grow!
~Your contribution can help us get there!
We are looking for "impact-minded" investors to help as well, so if you are a professional investor, we would love to talk to you.
WHO WE ARE
Snacktivst is a registered Idaho B-corp (Benefits corporation). We are fortunate to have a small but scrappy team of motivated "solutionaries" who envision a better future for our health, our food system, and our planet. We have recruited people from across the country despite our headquarters being in the beautiful Northern Idaho Panhandle.
The founder of Snacktivist is Joni Kindwall-Moore, RN, Ethnobotanist, and "Foodie". Her journey began in the 1990s, deep in the jungles of Peru, while assisting researchers seeking new pharmaceuticals and working with an Amazonian Shaman. While speaking with the Shaman, he asked: "Why is it that you scientists will spend so much time and money searching for cures to diseases that could be prevented if you realized that diet was the foundation of health."
Twenty years later, these words lingered in her mind while working as a nurse in the ICU caring for desperately sick patients and struggling to find healthy, convenient foods for her family. As a mom of 3, it was difficult to find foods that everyone in the family could enjoy while accomodating wheat, egg, and dairy allergies/sensitivities. Joni put her science background to work, developing novel recipes from ancient grains that were not only healthy but incredibly delicious and simple to make.
Joni decided that her calling was to found a food brand dedicated to making healthy eating easy and making the dinner table, once again, the foundation of health.
As a mother of three, much of our product development happens in our family kitchen. The Kindwall-Moore children are an important part of the family business especially when there is recipe development to be done! They often accompany Joni on business trips and over the years, have become very helpful members of the team.
Of course, Snacktivist would have never happened without Roy, amazing husband, and Snacktivist team member number 1!
Our executive members, Meg Carlson and Lynn Rundle bring value to our team with their backgrounds ranging from "big food" and conventional agriculture to natural/organic health food brands and "farmer-centered" agriculture. They are both mission-driven, successful entrepreneurs, and investors. We also have a "hands-on", dedicated advisory board guiding the team as we scale.
Our management team consists of Anna Orem and Roy Moore. Anna is a mom of five beautiful children and our "rockstar" fulfillment/warehouse manager. We strive to offer innovative and adaptable work schedules that allow mothers to become "breadwinners", advance their skills and education, and advance into management level work.
Roy Moore is a seasoned Emergency-Trauma RN who also manages our co-packer relations and supply chain when not saving lives at our regional medical center. We long for the day when he can join us full time at Snacktivist Headquarters! Your contributions can help make Roy a full time member of our team!
Special thanks to Christina Kindwall and Amber Taylor for their contributions!
And of course, we could not do this without the support of our friends, family and YOU!
Thank you!
Your contributions mean the world to us and will help us reach more people,
making people's lives a little more delicious every day!
Sincerely,
Joni
Mama/CEO/Founder
Snacktivist Foods
