Small Business, Big Impact

In the beauty world, A Naturaleza's Apothecary is definitely the people's brand. It's the brand with integrity. It's a brand that people know they can trust. Each and every product has a genuine meaning behind it and is handcrafted with such thoughtful intent, and you can feel the love put into them when used. This brand is so much more than a beauty business, it is a soul-soothing business that takes into account the consumer as a whole (physical, mental, spiritual, emotional). It makes you feel good, it uplifts, it motivates and inspires you to embrace your quintessential being, no matter what others may think of you or perceive you as. I choose to highlight black beauty, black excellence, black love, the black family, all through beauty products and it's something that I and many others take great pride in and deeply value. This business will continue to push/advocate for black people by creating products that inspires the consumer to become more socially aware, and recognize the impact that black men and women have had on the beauty industry for years but get no credit for. My brand is a purpose driven, all-inclusive brand with consumers of many backgrounds and ethnicities-- but we all have one thing in common; we see the value in black lives, and that is such a beautiful thing. Staying true to myself, values, and morals, I want to be highlighted in spaces who value people more than they value their dollar.