Simply Tan: Your Skin Sets The Tone

Providing confidence with the skin you’re in, inside and out. Natural airbrush spray tanning with a focus on skin cancer awareness.

The Problem

Skin cancer is the most common cancer in the United States. It's also one of the most preventable. It is most often caused by ultraviolet radiation from sunshine or tanning beds. Simply Tan was created and driven to stimulate a healthy lifestyle by providing a natural, organic sunless tanning alternative to harmful UV ray tanning.

The Solution

SPRAY DON'T LAY

To educate and stimulate a healthy lifestyle by providing a natural, organic sunless tanning alternative to harmful UV ray tanning.

SPRAY TAN. SUNSCREEN. REPEAT

To encourage the use of sunscreen all year round, and the benefits of protecting your skin.

YOUR SKIN SETS THE TONE

The skin is so unique and each tone is different from person to person. We provide a skin consultation for every client to determine the most natural color for their skin type and tone, without surpassing the level of DHA the clien'ts skin can handle. Provide a positive overall customer experience with a premium solution where clients feel great.

Our Market

Target Market 1: Individuals who understand the risks of UV ray damage, have had skin cancer, skin cancer scares, or someone close to them has gone through it. At least once a week I hear a new story from a client, and it means the world. What we are doing and why we are doing it, is resonating with our clients

Target market 2: Young professionals (male and female) and Moms that have a busy schedule but make time to focus on their health. They eat healthy, work out, and enjoy the confidence beauty services bring to their professional career and personal life.

The Simply Tan service & Product

A series of skin cancer scares hand in hand with unsatisfactory sunless tanning experiences led to the interest in starting my own business. However, my Father's diagnosis of Melanoma fueled the creation of Simply Tan....

Our mission is to offer and provide clients consistent, predictable and natural results with every spray tan using the highest premium grade product in the market. To be an exceptional airbrush spray tanning business that educates on the benefits of spray tanning, encourages clients to protect the skin they are in, and offer peace of mind and confidence for every appointment.

Today, skin health and skin care is much more heightened with a focus on organic and sun safety. Simply Tan uses the highest quality solution that is refined with the least amount of ingredients. In addition, spray tanning is not age, gender or skin type specific. Our product is fast, convenient, natural, non-sticky, and designed for the most sensitive of skin types.

We have built our brand awareness of why we do what we do with skin cancer awareness and grown to 2 locations with about 300 clients total.

Binghamton, NY - Mobile service with 6 spray tan artists. On location partnership to begin Q2 2021, Atlya salon.

Naperville IL- on location at Refined Beauty Salon with 2 spray tan artists

The Simply Tan Advantages

1) Education behind the spray. Every Spray Tan Artist is properly trained on technique and identifying client's skin types for the most natural spray tan. The best spray is not an obvious spray!

2) Our focus is confidence and comfort. Confidence for each client to feel natural, and comfortable with the experience!

3) Skin cancer affects 1 in 5 Americans before the age of 70. It is a very common concern that gives our clients peace of mind with coming to see us to protect the skin they are in!

4) Our Binghamton NY location is mobile. The Spray Tan Artists set up in the comfort of each clients home. In 2021 we will be offering both mobile and on location in NY.

The Simply Tan Approach

Our focus is your unique skin. It is not about how dark you can get or a provocative tan line. Our goal is everyday natural. It is about the experience and the confident results, while educating and encouraging skin protection.

We have grown through word of mouth from our clients and networking with like minded businesses. Our portfolio is social media where clients can quickly learn what we are about.

During the COVID-19 shutdown, we launched an online shop with all natural skin care + sunscreen, and Simply Tan apparel. Our custom apparel line, Spray Don't Lay, donates 10% of each order to Melanoma research.

Funding!

Receiving funding and support will allow Simply Tan to leverage resources such as education as well as developing partnerships with Melanoma research institutions. The result of which will be to offer a healthy product that also contributes to the elimination of skin cancer as a whole through donating portions of revenue to our research partners. 

Funding plans of action for Q2-Q4 2021:

Launch private label solution

Launch Atlya Salon partnership

Establish third location

Attend advanced training for sunless industry

Expand Spray Don't Lay apparel and skin care offering

Establish growth to change model and donate a % of EVERY spray tan to Melanoma research

Begin Plans for Brick & Mortar Salon Boutique- open in 2022

To all that donate and help fund Simply Tan, thank you from the bottom of our #uvfree hearts! This is a mission with such passion and drive behind it, and we are truly thankful for all of your support!!!!