Reimagine Your Wardrobe With Capsule Wardrobe.

Lorrel is a Black woman-owned women's sustainable apparel brand that has revitalized the concept of the capsule wardrobe, each piece in the collection has been carefully created to be versatile and interchangeable, allowing customers to create endless possibilities.

The fashion industry is falling short of meeting the needs of women with busy lifestyles. The plethora of seasons, fabrics, and specialized items such as the "perfect work dress" or "perfect date dress" have convinced women that they need to purchase separate pieces for every occasion. Brands advocating for capsule wardrobes often restrict options to basic colors and silhouettes, intended to complement these specialized items, resulting in an overflow of clothing that may go unworn. This abundance leads to decision fatigue and ultimately contributes to making clothing disposable.

Lorrel is leading the way with its groundbreaking Build Upon Wardrobing™ concept. Unlike conventional capsule wardrobes, which often offer limited options in basic colors and silhouettes, Lorrel's approach breathes new life into this idea by introducing captivating prints and fashionable silhouettes that seamlessly complement one another. This innovative strategy empowers women to craft multiple looks using just a few key pieces, eliminating the necessity for specialized items for every occasion. By championing versatility and minimizing the need for excessive clothing, Lorrel's Build Upon Wardrobing™ concept not only combats decision fatigue but also fosters a more sustainable and mindful approach to consumption, all while fostering the creation of a diverse wardrobe.

The sustainable fashion market is a large and growing market. Currently, it is $6.5B and is expected to grow from 2023 to 2032 to $15B at a CAGR of 8.3%. 94% of “power shoppers” (spending >$2,500/year) consider sustainability when making purchasing decisions.  Our target market Gen X women make up 80% of power shoppers. 

I have over 25 years of experience in the fashion industry for major brands such as Gap, J. Crew, Ralph Lauren, and DVF just to name a few. My team consists of seasoned industry professionals. We have been the people making the garments behind the brands you know and love. Using our industry knowledge, connections, and expertise we have created a novel product that provides a fresh offering at considerable value for our customers.

We're reaching out for support to bring our upcoming collection to fruition, ensuring our customers have access to beautifully crafted pieces that promote resourceful and sustainable dressing. The allocated funds will be dedicated to the development and marketing of our upcoming line.

Thank you for your support!  We can’t wait to help you reimagine your wardrobe.