Rehab Barbie

Who We Are

Rehab Barbie is a brand born from REAL people and their REAL journeys of recovery from addiction and mental illness. Our aim is to create a collection that celebrates and inspires recovery in others.

Our Story

Rehab Barbie is founded on the principal that dealing with mental illness and addiction is not something to be ashamed of. Like any other disease or condition that effects humankind, these illnesses are a product of disordered function in our body. In those who suffer from heart disease, diabetes or cancer, the disease attacks the body's heart, pancreas or cells. In mental illness and addiction, the disease attacks the brain. Yet, a cloud of stigma and shame often surrounding diseases like addiction, depression, schizophrenia, PTSD, bipolar disorder and eating disorders, often leaving those who suffer from them unable or unwilling to seek out treatments that could save their lives.

Our brand is about shedding the anonymity and speaking out against the stigma. Recovery is something to celebrated, not kept secret. We’re here to commemorate everyone who has ever struggled and won against these diseases and to inspire and support those still sick, still suffering and STILL fighting. Whatever your journey may be, wherever you are in it, we hope you’ll share it with us.

Join The Tribe

Anyone who has experienced the depths of addiction and mental illness knows the importance of surrounding yourself with a tribe of people who lift you up, help you through your very worst moments and celebrate your victories. Rehab Barbie is about more than just our products, it's building a community full of love, support, and dark humor, for all of us who are suffering, have suffered, or know someone who is.

About The Designs 

the vision. these designs are influenced by the gritty, seductive world of addiction and the oxymoron of recovery: where pain meets fantasy. in an airbrushed world, we’re designing for real people: the addicts, the mentally ill, the outcasts, the cool kids. we are telling your stories.

Rehab Barbie celebrate the freedom and exuberance of recovery. Our designs are bold and playful, encouraging wearers to shed their anonymity and embrace individuality, while simultaneously adhering to a luxe and elevated aesthetic. Our designs are influenced by real people and their stories, modern art and street art, and a culture of innovation. 

Fuck The Stigma: This mantra plays into the Rehab Barbie’s purpose, mission, and aesthetic. This brand was born out of stories of recovery from addiction and mental illness. Our designs exists because of and pay homage to the freedom recovery provides and the journey of breaking free. Our mission is to share a new outlook through our art, that loudly celebrates instead of stigmatizing and hiding the struggles that make us who we are. We do this with  designs that embrace the rebellious notion of smashing the stigma, destroying the status quo, and forging a new normal.