Prayas- An Attempt for Sustainability

1. Prayas is a Suistainable & Affordable clothing brand for Women of India.Prayas which means ‘attempt’ was born and the main motto is ‘For Women, By Women’. The goal is to work on the upliftment of women. The brand works with 70% women entrepreneurs and artisans. The silhouettes are curated by the local artisans majorly from Jaipur, Chennai & Kolkata as they purely support ‘vocal for local’.

2. Prayas is uniquely qualified since its main motto is 'For Women, By Women' and brings its product, brand for the benefit of women in both ways, firstly as we get our brand curated for women as well as keeping lower margins so that our end users Women are benefitted  with the lower purchase price without any compromise on quality.

3. Here is the problem, 
Indian Women are becoming more conscious and leaning towards Sustainability, environment conscious and want to wear breathable natural fabrics but the Indian Market has very few brands in this segment also the available brands are not offering affordable prices for everyday Women. 
Sustainable clothing brands in India are considered as premium ones and are available in boutiques or on the brands own website or on premium ecom websites only.
 Fashion styles with Sustainable fabrics are very limited.
Women Artisans groups and other women entrepreneures who are making their end meets in this industry are not much focussed by most brands yet.

4. Prayas solves this Problem by:
Affordable/pocket friendly prices on the trending styles in all natural and sustainable fabrics which are skin friendly and breathable in the extreme climate of India.
Prayas made the collection available on all available ecom websites like Amazon, flipkart, Myntra, limeroad, Ajio and many more which are easily accesible by all women of all ages and standards apart from Prayas Own website.
Prayas keeps very small amount as a profit so that post commision deduction from the ecom sites Prayas keeps in mind the current trending fashion/styles in mind and try to incorporate all new trends in the specifically sourced natural fabric. Prayas focusses and curates its styles from local artisans and women who are into manufacturing and work towards upliftment of Women.
Prayas do not compromise on quality of the product and source its fabrics from the best resources.

5. Prayas is uniquely qualified since its main motto is 'For Women, By Women' and brings its product, brand for the benefit of women in both ways, firstly as we get our brand curated for women as well as keeping lower margins so that our end users Women are benefitted  with the lower purchase price without any compromise on quality.

6. This Crowdfunding will help us touch more of women artisans and onboard them to develop more product range and work on the 100% sustainablity concept for the brand that is to work on sustainable threads & packaging as well and majorly this grant will help us to Market our products and create awareness about the use of fabrics & packaging which are harmful to the environment. 

7. The women's apparel market was projected to reach nearly three trillion Indian rupees by 2028 in India, a significant increase from 2015. The rise in the working women population in India projected this growth in the apparel market over the next decade, among other reasons.