Online nutrition & naturopathy clinic and cookbook

An online multi-modality complementary health clinic founded by naturopath Lily Zurlino and nutritionist Anushka Malcolm. Bare Health Studio aims to make holistic health care accessible to people with busy lifestyles.  The goal of the business is to educate clients to use evidence-based nutrition and naturopathy principles for the prevention and management of acute and chronic illness through one-on-one consultations, health article writing and recipe development. 

Bare Health Studio is an online consulting business, taking the trouble out of seeking professional help by bringing the consult to the client’s home to save them time in their busy lives.  The business understands modern-day needs. We specialise in providing convenient service with short consultations.  Our treatment plans are achievable and easily integrated into daily life- with the goal of making healthy living the new normal. 

Bare Health Studio has identified a growing market, with Natural medicine growing by 3.1% in Australia over the last year.  The industry is burgeoning, supporting the Australian's decision to seek preventative healthcare and management.   With the rising prevalence of disease there is an increased opportunity for a nutritionist to tap in the increasing markets.  

We have identified the perfect target market, Millennials and young professionals, who have grown up with on-demand entertainment, and crave convenience in any new product or service. We offer convenience through our online platform. 

We are seeking funding to pay for the overhead cost involved in starting our online clinic as well as to fund the publication of our cookbook.

Start-up costs:

• Insurance $336.48 per year per practitioner
• Website hosting $200 per year
• Business name registration $36 per year
• Better Clinic App Clinic $468 per year
• Registration with Australian Traditional-Medicine Society $300 per year per practitioner 
• Foodzone software $99 per year
• Instagram advertising advertisement $1000
• LightRoom photo editing services $250
• Business cards $200

Cookbook:

Whole health Guide

• Healthy food recipes 
• Platform to build a meal plan using recipes
• Nutrition basics outlined 
• Healthy lifestyle principles outlines 
• Easily implemented nutrition and naturopathy tips and tricks

The benefits to the consumer this product will provide clients with the foundation to living a healthier lifestyle. It will be a great resource for clients looking to accompany an individualised treatment plan and for those who cannot afford an individualised treatment plan it will provide a basic framework and inspiration to living a healthier lifestyle. 

Publishing quoted at $2795

We appreciate you support and contribution to our business.

Warm regards,

Bare Health Studio 

Lily Zurlino and Anushka Malcolm