ABOUT KLARA'S RECIPE COLLECTION
Meet Klara, a 30-year-old working mom, who is passionate about cooking. She loves delicious meals, exploring different tastes and techniques and watching culinary TV shows. She has gathered a colorful collection of authentic recipes from different countries around the world and likes to spoil her loved ones with delightful dishes. Klara’s family and friends are always excited when she is inspired to cook, as they know that will be privileged to enjoy a true celebration of culinary art.
If you are a culinary passionate like Klara - curious to explore unfamiliar taste and cooking techniques, or just need help to break out of your dinner routine by using everyday supermarket ingredients, if you are eager to learn more about the country of origin of the meal you are preparing, and also would enjoy listening to some traditional music while cooking - then you should stop by to find out more about our project for a modern media product! Because it has it all!
WHY WE BELIEVE THAT WE STAND OUT FROM THE CROWD
This business idea is targeting the very trendy niche of culinary books and channels, and so falls into a quite competitive environment. What makes the project "stand out from the crowd" is the mission behind – to share the cooking recipes as a way of celebrating the histories and stories that each meal embodies, and also to give the readers and viewers some interesting historical and cultural information while they are cooking and having fun.
"Klara's Recipe Collection: Online Book and Channel" is a business project aimed to create a modern media product: launch of an online book and youtube channel with identical content. The product will give opportunity to both people who are used to collect culinary books, and those who prefer to browse and watch cooking techniques in youtube, to easily find and enjoy the preparation of a different non-traditional meals at home while discovering the world out there.
The project is named after the book "Klara's Recipe Collection", which does not claim to be a professional nor a culinary one. It is rather an entertaining read where the main character, an average housewife, has collected her precious recipes from friends and colleagues, and even the most sophisticated cooking techniques are described in a way that everyone could prepare in the comfort of their own home.
"Klara's Recipe Collection" contains recipes from eight different countries: Armenia, Afghanistan, Bulgaria, Ethiopia, Moldova, Syria, Pakistan and Ukraine. Each country is presented by three or four traditional recipes, as well as by a brief introduction on the specific features and cooking traditions over there, plus some short stories about the people who provided the recipes. The names of all who contributed with recipes are honored in the "Outro" of the book. Most of the recipes reflect own interpretation and home cooking of the persons and their families, nevertheless the culinary traditions and cooking techniques of the respective countries and regions were followed accurately. Some of the recipes originate from ancient family traditions and their unique "customized" interpretation had been kept and forwarded for many generations back. Some recipes were added without any editing, while the description of others is double-checked in reliable online sources, listed at the end of the book. The latter applies to recipes, which were not provided in English, as not all of the providers are fluent in the language, or the recipes are pretty complicated and thus there is a potential risk of misunderstandings or incorrect information.
If funded, the project would be able to come to life through Amazon Self-Publishing and Youtube, as the most suitable platforms for setting up and growing profitable business by independent and unknown authors or just starting out publishers with limited facilities. The book will be published in English language and available on Amazon at a friendly price, while the channel will contribute to scaling up the business, thanks to its unlimited outreach and great potential to earn profits in the long run.
The market size of the project potentially covers all the English speaking audience, the billions of youtube viewers and Amazon customers. Even so, the production should be boosted and advertised by targeted ad campaigns throughout the social media in order to attract audience of followers.
Given that the online book proves successful, it could be followed by another one and potentially might become the beginning of a set of series of online books in this field. The next books and videos could be funded by the potential profits from the product.
WHY DO WE NEED YOUR SUPPORT
Deciding to release a creative modern media product means making significant costs for the video production, especially when it is intended to be launched in such a competitive niche. The high quality is a must, as well as the fast growing audience, therefore the second objective is to market the products so that we spread the word as much as possible to get as many followers as possible.
That said, expenses for this project will be allocated for design, videos production, advertising campaigns, traffic boosters and motivating rewards, so the “recipe” for our successful launch needs the following monetary “ingredients”:
700 USD - Book Design (Proofreading+Design and Formatting)
1300 USD - Purchase of Publishing License for the Pictures of the Dishes
27 000 USD (27x 1000 USD) - Production of 27 professional videos, including cameraman, rent of equipment, post-production (editing, sound, voice-over, subtitles, etc.), as well as the supply of the necessary products and commissions for the cooks
500 USD - Social Media Ad Campaigns and Traffic Boosters
500 USD - Costs for Rewards for the Backers
The preliminary cost estimate is based on a research of the prices for audio-visual services, on hourly rate. If we manage to secure the funding, and further on to negotiate more favorable prices, we would be able to add more content than initially planned.
MEET THE TEAM
Let me introduce myself and the team behind this project!
My name is Vera S. Zaharieva, and at the end of 2018 I quit a well paid nine-to-five job in order to nurture my dream of becoming an entrepreneur, to build something unique from the ground up.
I founded my company and started up an online business with limited investments, mostly coming from personal savings and family contributions. Entrepreneurship is rewarding, but it's also very, very hard. I don't regret a single second about my decision though. On the contrary, I feel happy, fulfilled and inspired to go further on this journey!
So far, I have launched an online jewelry store at the e-commerce platform “Shopify”, I am about to launch two physical products on Amazon, and will continue to develop my branding - the image I portray that (hopefully) people learn to recognize and trust.
I am very much interested in self publishing and the development of modern media products, so I started exploring this field. Also, I am passionate about creative projects, fashion, movies, arts, and culinary shows, that's how my first piece “Klara's Recipe Collection” came to life. At first, I wanted to launch the book, but while educating myself about influence marketing, I discovered the opportunities of the youtube channel to launch and grow a creative business product, so it didn't take a lot to come up with the business project for the modern media product which targets both readers and viewers.
Regarding the team, as already mentioned, all the recipes are provided by real people, whose names are honored at the end of the book. They are friends or colleagues of mine, as I used to work in an international setting of the local Mission of a UN Agency.
The preparation of some recipes will be shown by their very providers, others will be shot in local restaurants of the countries of origin, so the authenticity and unique interpretation of all the recipes will be guaranteed.
The video production (shooting, post-production and upload) will be assigned to a professional film-making company specializing in production of music and promotional videos.
The design of the book will be assigned to a professional graphic designer and the proofreading to a fluent English speaker with an appropriate background.
HOW WE WILL NAVIGATE THE CAMPAIGN
Needless to say, we would like to make our backers feel special, so each and everyone of them will receive a personal Message of Appreciation. Depending on their contribution, they will also receive free copy of the book, a nature inspired handcrafted jewelry from our online boutique, or a t-shirt from our limited line of beautiful Bulgarian embroidery. The most generous backers will get the opportunity to have their social media or business profiles tagged in a video from a country/or a dish of their preference.
Furthermore, the campaign will be promoted through targeted ad campaigns in the social media, as well as through our personal networks of colleagues, friends and business partners. We will also use a new form of marketing through contacting influencers and people with large social media followings, and engage them to spread the word about the product. This will help build brand value and will enhances our campaign credibility at the same time.
Last but not least, we would truly appreciate everyone’s efforts and commitments to our success, no matter if their contribution would be monetary or they would just be spreading the word. Either way, we will be eternally grateful to each and everyone of you who would support this passion project - “Klara's Recipe Collection: Online Book and Channel”!