Hot N Saucy

The Problem

Most hot sauces give you the heat, the spice and the kick, but very few of those give you flavor in addition to the heat. Our hot sauces give you both. Our hot sauces are bright and colorful, made with unique ingredients that really stand out in addition to complimenting a vast majority of foods without sacrificing flavor just to add heat.

The Mission

Hot N Saucy takes everyone’s favorite condiment and makes it more flavorful in addition to providing heat. It’s bright, colorful and unique.  With the use of all-natural ingredients and unexpected combinations, our hot sauce is irresistible to hot sauce and sauce lovers alike.

Market Size and Opportunities

The hot sauce and condiment market is booming and on a steady growth path. The hot sauce industry was 2.29 billion dollar industry in 2018 and is slated to be at 3.77 billion by 2026. The condiment industry which is pre-made sauces, ketchups and marinades is a 42.7 billion dollar market with potential to reach 174 billion by 2025. Luckily, Hot N Saucy falls in both categories which doubles our chances at market share.

The Solution

Our three benchmark flavors are:

Garlic N Peperoncini- the mildest heat that’s tangy, a little sweet and your everyday on everything sauce

Beet N Fresno- the middle of the road that’s like a spicy ketchup

Sweet Potato N Habanero- our spiciest offering, so far that has been described by one customer as a “savory and spicy pumpkin spice latte”

Unlikely ingredient combinations, creating bright and colorful, flavorful and spicy hot sauces that compliment a variety of foods. Made with all-natural ingredients and are gluten free and vegan friendly.

Our Need

Starting most businesses especially a food product is capital heavy and required at almost every turn. Licensing, ingredients, packaging, and shipping. All of this comes out of our pocket or goes onto a nearly maxed of credit card because historically, obtaining a loan is nearly impossible for small and start-up businesses, especially those by woman and black women.

We are looking to raise $75,000 seed money to fund the scaling up of Hot N Saucy. We need to create enough inventory to fulfill retail purchase orders as well as direct to consumer orders made via our website. Since the Black Friday weekend, our sales have increased by 276% (almost quadruple). Having only been relaunched since 5 months ago, the projection for our company is to have sold 50,000 bottles by the end of 2021. 

About

Our Founder and Chef, Sam Davis-Allonce has been in the food industry for 10 years as a caterer, turned chef, turned restaurant consultant.  She has worked in the kitchens of several NYC restaurants and helped in the start-up and revamping of several others.  Her expertise gives her a great insight as to what customers want in terms of taste and flavors. 

Press

First We Feast- https://firstwefeast.com/eat/2021/01/sean-evans-reveals-the-season-14-hot-sauce-lineup-hot-ones

BuzzFeed- https://www.buzzfeed.com/marquaysa/small-business-saturday-deals

Essence- https://www.essence.com/lifestyle/essence-eats/black-women-chefs-get-to-know/#399748

Complex- https://www.complex.com/pop-culture/2020/12/appleton-estate-rum-chef-recap