Help Us Scale and Launch Our Women's Initiatives

Mission:

At CHAR, our mission is rooted in the empowerment and well-being of women. We're embarking on a transformative journey to launch our women's mental health and wellness initiative, creating a safe and inclusive space for all. Giving back is at our core, as we allocate a portion of selected garment sales each quarter to under-represented
groups, striving for equality and uplifting marginalized communities.

We embody accessibility, inclusivity, and timelessness, breaking barriers in seasonal fashion. Our thoughtfully designed garments transcend trends, celebrating the uniqueness of every woman. We inspire confidence and provide a platform for self-expression, embracing women of all ages, sizes, and backgrounds.
Through our initiatives, we foster community and champion mental health, ensuring everyone feels seen, heard, and valued. Join us on this empowering journey, as we redefine what it means to be an accessible, inclusive, and unseasonal brand. Together, we create a future where women thrive.

Previous accomplishments:

Beyonce's BeyGood Grant recipient '20

Facebook "I Am Beautiful" Commercial '21 (aired at The Grammy's and Super bowl)

Nordstrom x Fifteen Percent Pledge Pop-Up Shop

We have been featured in Vogue, Forbes, Elle, Essence and Who What Wear.

The problem:

The problem that your project aims to solve is the lack of inclusivity, community engagement, and mental health awareness within the fashion industry. Traditionally, the fashion industry has been focused on superficial aspects such as trends and appearances, often neglecting the important issues of representation and mental well-being.
Our project seeks to address this problem by creating a brand that prioritizes women inclusivity, community building, and mental health and wellness. By offering a platform where everyone feels seen and represented, we are bridging the gap between fashion and the crucial need for mental health awareness. Through CHAR, we aim to create a positive impact on individuals' well-being and promote discussions around mental health.
Additionally, our project also addresses the need to support underprivileged communities, specifically those focused on women. By allocating a portion of the proceeds to social causes, we are actively contributing to philanthropic efforts and making a difference in these communities.

How We'll Use the Funds:

1.    Product Inventory Scaling:

•    A portion of the funds will be allocated to scaling CHAR's product inventory.

•    This will involve increasing production capacity and ensuring an adequate supply of clothing items to meet the growing demand for CHAR.

2.    Pop-up Shop:

•    Funds will be allocated to organizing and setting up a pop-up shop experience.

•    This includes securing a suitable location, rental fees, visual merchandising, interior decor, and staffing for the duration of the pop-up shop.

3.    Mental Health and Wellness Event:

•    A portion of the funds will be dedicated to organizing a mental health and wellness event.

•    This event will provide an opportunity to raise awareness about mental health issues, engage with the community, and promote the connection between fashion and mental well-being.

4.    Marketing:

•    A portion of the funds will be allocated to marketing activities to bring more awareness to CHAR's brand and initiatives.

•    This can include various channels such as social media advertising, influencer collaborations, content creation, public relations efforts, and other promotional activities.

5.    Philanthropy through Fashion:

•    The funding will also support CHAR's plans for philanthropy through fashion.

•    This involves allocating a percentage of proceeds from one garment in CHAR's collection each quarter to social causes or creating brand experiences around mental health and wellness. 

Thank you.