Help Us Bloom

Mission + Values

At Eternal Fleur, we value women from soil to CEO. We are a team of goal-driven female entrepreneurs who aspire to inspire. Our mission is to create economically-friendly real floral arrangements preserved to last 365 days+ without water or sunlight.

Eternal Fleur is proudly a part of the Female Founder Collective: a network of women-led businesses that support and empower other women-led and owned businesses in order to create a better community and continue progressing together. Eternal Fleur passionately advocates for “women supporting women” and strives to empower dream-chasing women entrepreneurs.

Eternal Fleur also prioritizes giving back to the planet. We utilize eco-friendly and sustainable practices, spread environmental efficacy awareness, promote practical yet impactful lifestyle changes, and vow to go plastic free by 2025! By purchasing a dozen of Eternal Fleur roses instead of a dozen of traditional roses, over 947.5 gallons of water is being saved. In addition, your purchase also supports the preservation of water in Ecuador, where our flowers are grown. Eternal Fleur is partnered with The Nature Conservancy and vows to donate a portion of our profits towards creating Water Funds in Ecuador.

What's the Problem?

• 50% of fresh cut flowers are wasted or die in transit.
• The average lifespan of fresh florals is 1-2 weeks.
• Most farms are located in drought-torn countries wasting shocking levels of water that could be used to grow food.

• U.S. hospitality and events industries collectively consume over 4 billion flowers per year, amounting to 52 trillion liters of water being used.

What's Our Solution?

By preserving flowers before they leave the farm, we can reduce the amount of water wasted on florals by 10x annually. Our Four Season Roses and Flowers™ are real flowers that have been naturally preserved in a wax-like solution. They are not left to dry; instead, they are processed with glycerin—an all-natural ingredient commonly found in bar soap and candy—and other plant-like elements which give the flower their life span.

Benefits of Preserved Florals:

• Carry their fresh look, smell, and feel
• Last 365 days+ without water or sunlight
• Are nearly effortless to upkeep
• Are perfect for flower installations such as rose walls
• Do not have to be replaced every two weeks
• Are environmentally-friendly
• 900% less water is used annually when preserving flowers

Our Customers

Florals are loved by everyone, our DTC target customers are 56.7% women and 43.3% men ages 35-65+ who live in a household income of $130K+ and are in the market for flowers and gifts. Eternal Fleur florals are perfect for any occasion big or small including Valentine's Day, Mother's Day, Christmas, Baby Births, Weddings, Birthdays, Anniversaries, and more. Besides our Direct to Consumer customers, we also have B2B partnerships with Landry's, Wayfair, Illy, Pura and more in corporate gifting and events.

How to Help Us Continue Blooming?

Eternal Fleur started in a tiny New York City apartment and officially launched online as DTC e-commerce floral shop in December 2017. Our number one goal from the start has always been to bring happiness and joy to our customers through flowers. Since launch, we've served over 30,000 happy clients who count on us not only for long lasting florals but as well as the smiles that it brings to them and their loved ones. However with the pandemic and increased costs globally, our business has been heavily affected just like many other businesses and we are asking you for your support to continue our legacy.

Did you know that only 3% of women receive outside funding for their business? We are part of the 3% of women who have put our blood, sweat, and tears into building a business from seed to flower. We want to continue providing you with the best quality products for all the special occasions in your life and continue to be a part of your homes eternally. With your support, we will be able to secure funding to continue our operations and cover our operational costs into the holiday season. Any contribution you can provide means that we can magnify our impact by continuing to create long-lasting floral arrangements for you and your loved ones to enjoy. 

We thank you for taking the time to listen to our story and could not do this without the generous support of our community. From the bottom of our hearts, thank you for believing in Eternal Fleur!

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